Panóptico de Actualidad Gráfica y Visual
This week on Dezeen, we published drinks brand Pepsi’s new logo, which drew from the past and looked to the future while aiming to be «undeniably Pepsi». Released to mark Pepsi‘s 125th anniversary, the rebrand drew on its 1990s logo and used black wording to draw attention to Pepsi Zero Sugar. «We designed the new visual identity to connect future generations with...
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. Released to mark the brand’s 125th anniversary, the rebrand aims to draw on Pepsi‘s history while focusing on its future and its «commitment to Pepsi Zero Sugar». Pepsi...
To mark the UN Water Conference 2023, design agency Publicis Groupe Benelux has created a range of conceptual «supermarket» products that show what consumption could look like in a world with less water. Commissioned through an initiative by the Netherlands’ Department Ministry of Foreign Affairs, the Drop Store initiative was carried out by Publicis Groupe to show consumers what life...
The City of New York has released an updated version of its unofficial emblem – Milton Glaser‘s iconic «I NY» logo – as part of a citywide campaign to «inspire optimism and civic action» post-pandemic. The updated wordmark, created by graphic designer Graham Clifford, reads «WE NYC» in a blocky sans serif typeface instead of the typewriter-style font used in...
Kankan, a brand that sells hand and body wash in fizzy drink-style cans, has upgraded its packaging with a new visual identity and a reusable clip-on pump. London-based studios Morrama and Two Times Elliott teamed up on the redesign, which celebrates the use of the can but also improves the look and functionality of Kankan’s products. Kankan’s body cleansers and...
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. The updated logo was developed with consulting firm Lippincott as part of Nokia‘s wider rebranding strategy to reflect itself as «a B2B technology innovation leader realising the potential of digital in...
The Ukrainian postal service Ukrposhta has released a stamp featuring an image by British artist Banksy and the words FCK PTN! to mark one year since the start of the war in Ukraine. A year on from Russia’s invasion of neighbouring Ukraine, the national postal service has issued a stamp called FCK PTN!, which depicts a boy winning a judo...
Swedish designer Christoffer Jansson created a virtual apartment and pretended to live in it for months as part of a social experiment he exhibited at this year’s Stockholm Furniture Fair. Over a series of 12 rendered images shared on Instagram, the Uncanny Spaces project saw Jansson spin a story about purchasing and renovating a home, which he designed based on...
Buckingham Palace has recruited former Apple designer Jony Ive to create the logo for the coronation of King Charles III, depicting a crown formed from the national flowers of the United Kingdom’s four nations. Created by Ive and his design studio LoveFrom, the official emblem is set to feature across banners, bunting and merchandise during the coronation service at London’s...
An anthropologist and an architect from University College London have collaborated on a unique way to preserve endangered languages – by capturing their character in the form of 3D-printed objects. Alex Pillen from the university’s anthropology department and Emma-Kate Matthews from the Bartlett School of Architecture made use of parametric design software to visualise the sound and grammatical patterns of...
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. Campaign imagery adorned with the new logo, which was posted to Instagram earlier this week, announced the redesign as «the first creative expression» under the direction of new chief creative officer Daniel Lee. It...
Illustrator Peter Horridge has created a logo for The National Portrait Gallery in London based on a sketch by the gallery’s first director. Created ahead of The National Portrait Gallery‘s planned reopening later this year, following refurbishment, the logo was informed by Sir George Scharf’s sketch from 1893, which was discovered in the archive. The logo (right) is based on an 1893 sketch by the...
