Panóptico de Actualidad Gráfica y Visual
What is the biggest challenge you face while working on window-display design? “To capture and realise an idea. For me, window designing is about capturing the perfect balancing point to successfully convey the product value while maintaining my own design language, expressing my feelings towards this object. After that, I will have to realise the fantastic, sometimes even crazy, design...
“Paper inspires me to create art objects, architectural forms and to make textures. That is what attracted me to the creation of shapes for window displays. Art is the starting point from which objects with a practical application can take shape. And I can implement some of those ideas as window displays and decorations for fashion runways. The most challenging...
“For me, music is a huge part of my creative process. I always have music playing while I work. I’ll immerse myself in a band’s music while I work on their cover, package or poster and it can be almost meditative as I connect with them through their music and lyrics. Sometimes a phrase or word will jump out as...
What is the biggest challenge you face while working on window-display design? “The challenge is mostly in the production process, since something that looks good on screen can be harder to make reality, with the proportions and constraints.”...
What is your favourite album cover? “Gentle Giant by Gentle Giant. I’ve never actually listened to it and I know nothing about the band, but I’ve always found the cover so striking, fun, and full of character. And I love that it folds out to show more of the image.”...
What is the biggest challenge you have faced while working on window-display design? “It was a fairly large project to create giant-sized flowers made of paper at five flagship stores in Seoul. The deadline was short, but the most challenging part was planting supporting structures inside the flowers and finishing them to look beautiful on the outside. In addition, it...
What is your favourite album cover? “Has to be Unknown Pleasures by Joy Division and Darkside Of The Moon by Pink Floyd. Both capture an ambiguous and poetic atmosphere on a subliminal level. The viewers or listeners are invited to ‘fill the gaps’ with their own imaginations.”...
What is your favourite album cover? “I guess I have a top three, not just based on the art or music genres; these three albums inspired me to make art, play music and still give me memories: The Offspring – Ixnay On The Hombre; Nofx – S&M Airlines; Green Day – Dookie.”...
“The most challenging part of any display design till now has been re-sizing and re-aligning the same design in different and various window formats. There have been times when I had to customise and adjust each design for almost 100 stores across the country and almost 20 stores globally. Designing one installation for one space is easier than replicating the...
“I love all Pink Floyd covers, they are simply outstanding and inspirational. There’s a lot of creativity and originality in covers by Brazilian artists as well. Examples are Secos & Molhados (1973), Jorge Ben’s A Tábua de Esmeralda (1974), Tom Zé’s Todos os Olhos (1973) and all the covers of Afrobeat band Bixiga70. I like when the arts have a...
“My favourite album cover is Orphaned Deejay Selek by Aphex Twin. The cover had a heavy influence on me; when I was starting out it showed me the energy I wanted to emulate in my own works. Bold, full of contrast and only uses a few elements to get across the message.”...
What is the biggest challenge you face while working on window-display design? “Because the studio’s work involves a more functional design approach to all things, the challenge we face is combining this with the more commercial. To overcome it, we try to design in ‘layers’, by using also the inside of the store, and what can be seen from the...
