Panóptico de Actualidad Gráfica y Visual
“It is closely related to the surrounding environment. One of its purposes is to give a direction to someone to reach their desired destination (from point A to point B) or simply gather information. Signs are made by prioritising functions coupled with attractive visuals, and must be easy to understand. The most obvious difference with other graphic designs is in...
“A guiding principle we’ve come to share within our team is creating a mutual understanding of the brand or experience we wish to communicate. We distil it into an abstract concept before starting to work with tangible solutions. This method allows us to always return to the initial concept while working. Therefore, the ideas start to develop and take shape...
“It’s one of the more physical design disciplines. Meaning you have to continuously work with the material physically and in dimensions 1:1. Physical assembly at the environment you are designing for is absolutely essential for the project to be successful.”...
“Functionality and practicality should always come first before aesthetics. Legibility and clarity are vital to enhancing accessibility. Above all, seeing our design applied to the space/interior is indeed very satisfying.”...
A’Design Award & Competition, one the world’s largest and most diffused international design awards announced results of the 2022-2023 design competition: 1,884 Winners from 114 countries in 139 different design disciplines. Best products, projects and services worldwide that demonstrate superior design, technology and creativity are rewarded with the A’Design Award; the symbol of excellence in design and innovation. There are...
“In our practice, elements of design, public art, interaction and place-making come together to help our audience experience and navigate their environment in new, occasionally unexpected ways.”...
“Signage is a clear reflection of the society and context where it is placed and it must evolve with it. For example, the classical binary bathroom ‘men’ and’ ‘women’ does not represent the growing LGBTQ community, thus these signs are getting close to becoming obsolete. Through signage we can help society to move forward and make spaces where everyone feels...
“Signage can only function in a relationship with other things, such as architecture, furniture, user activities, etc. So it is necessary to work together with design specialists in other genres, such as architects and landscape designers. And architectural signage remains for many years. The goal therefore is not to create a design that is transiently interesting or impactful, but one...
“It is different because of the spatial issue. It is essential to keep in mind the connection and movement between the spaces. The notion of scale is also different: everything must be legible depending on the volume of the room or the area where the signage will be installed. All of this comes into play to create a space accessible...
“There are functional needs and emotional needs. If we manage to cover the former and meet the latter, we will be designing memorable experiences.”...
“These designs help people navigate and understand their surroundings by using visual elements such as symbols, maps and typography to convey information. The goal is to create a logical and intuitive system for guiding people through a physical space, such as a building, campus or city, and to enhance the overall experience of that space. All of these types of...
“To design a truly effective way-finding system, designers must understand user needs and frustrations, e.g., are there any ambiguities in the journey?; are there any in-built personal biases that will impair their comprehension? Cultural or language barriers? What are the key reasons for visiting the space or building? Are there emotional factors that may impact how a person comprehends the...
