Amaury Filho — Rio de Janeiro, Brazil

“Pop culture is anything that resonates with a broad audience, from manga and K-pop to nostalgic aesthetics like 60s cartoons or 80s slasher films, which can inspire new styles such as the animation in Across the Spiderverse. Drawing from my childhood passions for films, comics, RPGs, and video games, I found my niche in design and fine arts. Pop culture...

IdN v30n1: Pop Graphics, Cult & Icons — Symbols That Define Generations — How Image Makers Shape Our Obsessions

Pop culture is like a chameleon, constantly reshaping itself to mirror the zeitgeist of its era. This cultural phenomenon is not only diverse but also varies significantly across different countries and generations, often functioning as a reflection of youthful spirit, their celebrated figures, and their fervent obsessions. But what exactly delineates “Pop”? To be classified as pop, something must strike...

The Woork — Madrid, Spain

How is event and festival identity design different from other projects? “In digital identity projects, sometimes it is not even possible to create a physical touchpoint or one that connects with the user in a way other than on a screen. On the opposite side, these projects allow the studio to play with the spatial connection, since they are usually...

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Ella Zheng — Singapore

What do you enjoy most about designing event and festival identities? “For this particular festival identity design, I enjoyed learning about heritage in the Philippines. As someone who hasn’t visited there yet, it’s interesting to get to know more about their culture. They have a cold dessert named halo halo, which reminds me of Singapore’s ice kacang; both are colourful...

Tiquismiquis.club — Roberto Espartero & Juan Martín — Málaga, Spain

What do you enjoy most about designing event and festival identities? “The chance to experiment with visual elements and current trends. The temporary nature of these projects allows us to create memorable and clear identities while adapting to different spaces and media depending on the event. This flexibility provides plenty of creative opportunities, as each festival has its own context...