Panóptico de Actualidad Gráfica y Visual
“Choosing the right typeface is about more than just selecting what looks good. Different type styles evoke different emotions and associations, making it essential to consider the context in which they’re being used. Display typefaces are usually used as focal points in a design, so they need to do a clear job at establishing hierarchy. This becomes particularly important when...
In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design;...
“For me, the main challenge is maintaining originality. In a world where there are many copies, maintaining originality is a huge challenge. Another one is not to get carried away by ideas that might take you away from the real aim of the project. Sometimes we fall so in love with our ideas that we end up being blind to...
“Things that must be considered are legibility and readability because these are the main principles in typography with the aim of conveying messages easily and well. Apart from that, aesthetics (i.e. additional elements such as the serif model used, the swash model used, etc.) must also be considered to further beautify the typography. The choice of font type also has...
What should designers consider when selecting display typefaces? “I guess taking into consideration what kind of work they’re doing and what they want to express with it. It’s not the same if I’m making a poster for an art exhibition where the display type with the event’s title can be a bit weirder or hard to read (plus having, for...
“I design my typefaces primarily for myself, if other designers can use the fonts that’s an added bonus. So I don’t really face the challenges that type designers who design for an audience face. But I would say my main challenge is to ensure that my fonts tell a story I’ve scrapped countless typefaces that just did not have enough...
“Designing decorative and display typefaces presents unique challenges due to their distinctive nature and intended use. It’s best to have a usage in mind, either provided by a specific design brief or restrictions that the type designer sets, in order to control the design parameters with set criteria. When I design a display family, I take versatility into account. It...
“Designers need to pay attention to what the font expresses. What does the image of the letters convey? What emotions? What connotations (historical, cultural, technical…?) Letters have little voices of their own, and it’s vital to know how to discern them to enhance the message shared. Pairing is the same story. I’d say that you also need to be able...
“When it comes to selecting fonts, we typically base it on the concept of the project we’re working on. We check if there’s enough differentiation between fonts to utilise them for various functions, such as titles and body text, or if we aim to be expressive in specific areas of the project. Occasionally, we enjoy designing them ourselves or involving...
“Usually, there are certain parameters to follow so that letterforms become readable when set in a paragraph. With display typefaces, this isn’t an issue — you are free to add as much character to the characters in your font as you wish. But it could take time to figure out the shapes of some glyphs while keeping them identifiable and...
“One thing that can come as challenging is finding a good balance between expressiveness and legibility, depending on the project’s needs. Sometimes, I lean into disruptive type design or opt for a more expressive approach; however, this could result in the typeface being less dynamic in terms of usability, fitting only specific scenarios. Additionally, designing complex letter shapes can be...
“In font creation, there is usually a lot of routine work that begins after a short period of inspiration and easy creative decisions. In most cases I spend quite a long time designing one font, and it reminds me of a marathon race. At the beginning, you’re running lightly and full of energy, but by the middle or closer to...
