Rui Zhou — Shanghai, China

What is the biggest challenge you face while working on window-display design? “To capture and realise an idea. For me, window designing is about capturing the perfect balancing point to successfully convey the product value while maintaining my own design language, expressing my feelings towards this object. After that, I will have to realise the fantastic, sometimes even crazy, design...

Anna Vinokurova — Purmerend, Netherlands

“Paper inspires me to create art objects, architectural forms and to make textures. That is what attracted me to the creation of shapes for window displays. Art is the starting point from which objects with a practical application can take shape. And I can implement some of those ideas as window displays and decorations for fashion runways. The most challenging...

Nairuti Sharma — Visakhapatnam, India

“The most challenging part of any display design till now has been re-sizing and re-aligning the same design in different and various window formats. There have been times when I had to customise and adjust each design for almost 100 stores across the country and almost 20 stores globally. Designing one installation for one space is easier than replicating the...

Rhuan Santos — Curitiba, Brazil

“I love all Pink Floyd covers, they are simply outstanding and inspirational. There’s a lot of creativity and originality in covers by Brazilian artists as well. Examples are Secos & Molhados (1973), Jorge Ben’s A Tábua de Esmeralda (1974), Tom Zé’s Todos os Olhos (1973) and all the covers of Afrobeat band Bixiga70. I like when the arts have a...