Rebrand takes Burger King back to «when it looked at its best» says designer

Burger King’s first rebrand in 20 years focuses on the American fast-food restaurant’s food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. The comprehensive redesign of Burger King‘s visual identity by Jones Knowles Ritchie included the creation of a retro logo that closely resembles the logo used by the brand in the 1970s, 80s and 90s. «We...

General Motors revamps logo to reflect drive towards «all-electric future»

American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. The all-caps acronym that has featured in the General Motors logo since 1938 has been lowercased, with the negative space around the ‘m’ suggesting the shape of an electrical plug. Its navy backdrop has...

CIA rebrands to encourage diversity but identity of logo designer remains top secret

America’s Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. The redesign attracted speculation and ridicule on social media, with artist Ryder Ripps, who has previously designed for Marc Jacobs, Kanye West and Grimes among others, appearing to take credit for the redesign in...

Pentagram creates new visual identity for The Moholy-Nagy Foundation

Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. Established in 2003 by the artist’s daughter Hattula Moholy-Nagy, The Moholy-Nagy Foundation aims to preserve László Moholy-Nagy’s legacy by creating an online archive of his life and works. In addition...

Digital perfumery Sillages Paris receives radical technicolour rebrand

DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. The French perfume brand is based entirely online and matches customers with their fragrance based on a questionnaire about their favourite ingredients and scents. The Sillages Paris rebrand features glitchy imagery of different...

The Book of Homelessness is the first graphic novel created by homeless people

London charity Accumulate has released an «honest, painful and revelatory» book telling the stories of 18 different people and their experiences of homelessness. Over 160 pages, The Book of Homelessness incorporates collages, illustrations, comics, poems and prose, all created as part of a three-month course organised by the charity. Through workshops in everything from creative writing to drawing and sequencing,...

Malika Favre’s Kama Sutra typeface shows sex as a «deeply pleasurable and sometimes funny act»

Naked bodies pretzeled together into different sex positions form the letters of the alphabet in the Kama Sutra A-Z coffee table book by French illustrator Malika Favre. Couples are pictured in ecstatically contorted constellations, each drawn in Favre‘s characteristic, minimal style using only four colours. Above: the letter A is depicted as a sexual position. Top image: the Kama Sutra...

Hack Care is an IKEA-style catalogue of DIY adjustments for dementia-friendly homes

Lekker Architects and Lanzavecchia + Wai have designed an IKEA-inspired manual filled with tips and tricks on how to hack the Swedish company’s products to better serve people living with dementia. Commissioned by Singapore-based organisation Lien Foundation, the 240-page Hack Care book contains over 50 DIY projects. These alterations can be made to various IKEA furniture and homeware items to...