Durex rebrands with flat logo and «sex positive» campaign

Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened logo written in One Night Sans typeface in a bid to challenge «repressive» sexual norms. Havas has designed the visual identity to accompany its updated brand strategy of showcasing the «positive reality» of sex. The rebrand includes a The post Durex rebrands with...

Minimalist McDonald’s adverts feature ingredients lists but no brand name

Advertising agency Leo Burnett has designed minimalist posters for McDonald’s with just lists of ingredients in the Helvetica font and no mention of the fast food chain’s name. London-based agency Leo Burnett teamed up with Minneapolis-based designer David Schwen to create the Iconic Stacks campaign for outdoor billboards. The «redacted» adverts have done away with The post Minimalist McDonald’s adverts...

Justified crea un logotipo azul de huellas dactilares manchado para el museo de las Naciones Unidas

La agencia creativa londinense Justified quería crear un «símbolo de reunión» al desarrollar la identidad visual para el Museo de las Naciones Unidas, que está diseñado para involucrar a la generación más joven. El Museo de las Naciones Unidas: UN Live es una organización creativa recientemente establecida que tiene como objetivo conectar a las personas con el trabajo realizado por...

ALT uses aerospace-inspired packaging for its «mind-expanding» liquid cannabis

Science, aeronautics and NASA inspired the Very Polite Agency’s packaging design for ALT, a liquid cannabis product for people who want a mind-expanding rather than purely medicinal high. The Canadian creative agency worked on every aspect of the brand identity with the ALT founders, including the name. «ALT» is a play on the words «altitude» The post ALT uses aerospace-inspired...

Trump unveils divisive logo for new Space Force military branch

The official logo of the US Space Force, revealed by Donald Trump on Twitter, has proven controversial on social media with some calling it a Star Trek knock-off. Created in «consultation with our Great Military Leaders, designers, and others», the circular seal features an arrow-shaped spaceship and a NASA-like white swoosh, superimposed on a simplified universe The post Trump unveils divisive...

PriestmanGoode to design interiors of vast Indian co-living spaces

PriestmanGoode has unveiled designs for the interiors and branding of Indian co-living venture Olive, which will launch with a 15,000-bed community in Bangalore. Launched by Indian real-estate group Embassy Group, the first phase of the Olive co-living project will be a 15,000-bed development in Bangalore. This will be joined by 2,500-bed spaces in Pune and The post PriestmanGoode to design...

Snøhetta to work with Wikipedia community on brand identity

Snøhetta has teamed up with the Wikimedia Foundation to develop a new visual identity for its global organisation that will be generated in partnership with volunteers from around the world. The nonprofit organisation that operates Wikipedia asked Norwegian design and architecture firm Snøhetta to help it create a branding system, that supports Wikimedia’s stated objective of «setting The post Snøhetta to work...

HemingwayDesign creates 100th anniversary logo for Dreamland amusement park

This new logo created by HemingwayDesign for the Dreamland theme park in Margate, England, combines traditional seaside colours with a minimalist aesthetic. The studio headed by Wayne and Gerardine Hemingway developed the Dreamland 100 brand identity to accompany the amusement park’s centennial celebrations throughout 2020. HemingwayDesign has been working with Dreamland since its modernisation in The post HemingwayDesign creates 100th...

The Samsung Mobile Design Competition aimed to «shape the next wave of Galaxy experiences»

In this movie, we look back at this year’s Samsung Mobile Design Competition, a collaboration between Samsung and Dezeen, which challenged designers to come up with innovative new mobile accessory and wallpaper designs for Galaxy devices. Launched in June 2019, the Samsung Mobile Design Competition was a global contest that sought ideas for how Galaxy mobile The post The Samsung Mobile...