creativereview

V&A East Storehouse: David Bowie Centre

The David Bowie Centre within V&A East Storehouse in London is the new permanent home for David Bowie’s archive. It contains over 90,000 objects, including sketches, writings, costumes, instruments and Bowie’s unrealised projects. The centre is a dynamic space – alongside the archive there are rotating exhibition displays, a study centre, a learning zone and a research library. The design...

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Absolut Vodka: Haring Cross

Absolut Vodka Wanted to create a bold, disruptive moment in the UK to launch the new Absolut Haring Artist Edition bottle, and bring the iconic collaboration between the artist and the brand to life. Haring’s work first gained attention on the New York City subway in the 1980s as he drew his iconic characters with white chalk on blank black...

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StreetDoctors: The Fatal Question

Knife violence in the UK has risen by 81% in the past decade, according to police reports. Young people in high-risk communities are carrying knives, facing peer and street pressure, and operating amid distorted beliefs about risk and safety. Saatchi & Saatchi created The Fatal Question in order to ask young people if there is any safe place on the...

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Uncommon Creative Studio: Pain

Uncommon Creative Studio created the Pain installation for New York Fashion Week last September. The aim of the art piece was “to hold up a mirror to the absurd chase of status and aspiration that drives not just fashion but modern life itself,” says the studio. “In a world where everyone is striving for the next win, we ask a...

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Esports World Cup 2025 event

The Esports World Cup 2025 was hosted in Riyadh, Saudi Arabia, and brought together 2,000 elite players and 200 clubs from 100 countries, all competing for a record-breaking $70-million prize pool – the largest in history. The event was broadcast in 140 countries and attracted 750 million online viewers and three million attendees, all united in a global celebration of...

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Kneecap: Sayōnara music video

Director Finn Keenan is behind this music video for Kneecap’s track Sayōnara (a collaboration with Orbital’s Paul Hartnoll), which stars actor Jamie-Lee O’Donnell. “The intensity and ominous tone of Sayōnara reminded me of both the best nights out and the brutal days that followed,” says Keenan. “That’s what sparked the idea. But I wanted to turn a typical dance video...

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Almaty Museum of Arts brand identity

The Almaty Museum of Arts, which opened in autumn 2025, is situated in the city of Almaty, near the Alatau mountains in Kazakhstan. Thonik developed an identity that incorporates the surroundings: Almaty on one side, the Alatau mountains on the other. This new museum aims to be a cultural impulse in Kazakhstan, and a new meeting point for global and...

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Jupi brand identity

Jupi is an AI-powered decision-making OS, founded by French entrepreneur Nick Hernandez, which aims to make the process of scaling a business more intuitive. How&How created Jupi’s verbal and visual identity, together with a redesigned website. The design team drew inspiration from classic artists, specifically Rodin and Magritte, in creating its distinct style. “Jupi empowers decision-makers… Source...

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Canva: Affinity brand identity

In this rebrand, Canva aimed to create a unified brand identity that honoured the heritage of its software platform Affinity, while signalling a bold new chapter within Canva’s creative ecosystem. “The all-new Affinity combines vector, pixel and layout studios into one app for a more fluid, flexible way of working. We wanted the brand to capture how it feels to...

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Lloyds Banking Group: A Next Step Forward brand identity

Wolff Olins’ rebrand for Lloyds Banking Group was created in response to significant changes to the UK banking landscape. From the 2008 financial crisis to the economic shocks of Covid-19, trust in banks has been tested and expectations have risen. As digital challengers gained traction, Lloyds faced a defining challenge – how to stay relevant in a fast-changing, tech-driven market....

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The Royal Institute of Philosophy brand identity

The Royal Institute of Philosophy is the UK’s largest independent foundation devoted to advancing philosophical thought. Despite its influence, its brand had become flat, insular and largely understood as ‘by academics, for academics’. “At a moment when philosophy is more needed than ever – from young people navigating difficult futures to those in prisons seeking perspective and agency – the…...

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Yahoo! brand identity

The Yahoo brand needed “a refresh, not a reinvention”, says branding agency JKR. “We needed to create a brand identity that was unmistakably Yahoo, and that meant articulating a design brand idea: ‘modern vintage’ – a playful take on the fun personality that permeated early internet days. “It meant doubling down on purple and making it the thread we pulled...