Panóptico de Actualidad Gráfica y Visual
Hace ya varios años que Mattel se dio cuenta que podía sacar partido a su juego de cartas más famoso a través de las ediciones limitadas. Desde entonces, ha colaborado con diseñadores, artistas y otras marcas para dar un nuevo aire a UNO. La última de estas ediciones limitadas llega de la mano de Blvck Paris y la verdad es...
“Things that must be considered are legibility and readability because these are the main principles in typography with the aim of conveying messages easily and well. Apart from that, aesthetics (i.e. additional elements such as the serif model used, the swash model used, etc.) must also be considered to further beautify the typography. The choice of font type also has...
What should designers consider when selecting display typefaces? “I guess taking into consideration what kind of work they’re doing and what they want to express with it. It’s not the same if I’m making a poster for an art exhibition where the display type with the event’s title can be a bit weirder or hard to read (plus having, for...
“I design my typefaces primarily for myself, if other designers can use the fonts that’s an added bonus. So I don’t really face the challenges that type designers who design for an audience face. But I would say my main challenge is to ensure that my fonts tell a story I’ve scrapped countless typefaces that just did not have enough...
“Designing decorative and display typefaces presents unique challenges due to their distinctive nature and intended use. It’s best to have a usage in mind, either provided by a specific design brief or restrictions that the type designer sets, in order to control the design parameters with set criteria. When I design a display family, I take versatility into account. It...
“Designers need to pay attention to what the font expresses. What does the image of the letters convey? What emotions? What connotations (historical, cultural, technical…?) Letters have little voices of their own, and it’s vital to know how to discern them to enhance the message shared. Pairing is the same story. I’d say that you also need to be able...
“When it comes to selecting fonts, we typically base it on the concept of the project we’re working on. We check if there’s enough differentiation between fonts to utilise them for various functions, such as titles and body text, or if we aim to be expressive in specific areas of the project. Occasionally, we enjoy designing them ourselves or involving...
El origen de los Doodle de Google y cómo un aviso común y corriente terminó convirtiéndose en una de las señas de identidad de la empresa de Mountain View. Los Doodle hoy son una herramienta visual muy reconocida, y además tienen gran variedad y formas de aplicación. A su vez, sigue teniendo una interesante historia que hace al entendimiento de...
“Usually, there are certain parameters to follow so that letterforms become readable when set in a paragraph. With display typefaces, this isn’t an issue — you are free to add as much character to the characters in your font as you wish. But it could take time to figure out the shapes of some glyphs while keeping them identifiable and...
“One thing that can come as challenging is finding a good balance between expressiveness and legibility, depending on the project’s needs. Sometimes, I lean into disruptive type design or opt for a more expressive approach; however, this could result in the typeface being less dynamic in terms of usability, fitting only specific scenarios. Additionally, designing complex letter shapes can be...
“In font creation, there is usually a lot of routine work that begins after a short period of inspiration and easy creative decisions. In most cases I spend quite a long time designing one font, and it reminds me of a marathon race. At the beginning, you’re running lightly and full of energy, but by the middle or closer to...
“When pairing display typefaces with other type, designers must maintain contrast in styles, sizes, and weights to create visual hierarchy while ensuring harmony. Considering the overall design composition and spacing helps achieve balance and cohesion in the typographic layout.”...
