Eager Zhang — Los Angeles, USA

“I enjoy the artistic expression and celebrative nature of festival identities. In many teams I’ve worked with, the festival identity usually gives me the largest room for experimentation. A lot of my whimsical image-making ideas, such as using generative code or unexpected tools to make typefaces, came into real-world projects first in such project contexts. And there are usually big...

h3l Branding Agency — Horacio Lardiés — New York, USA

What do you enjoy most about designing event and festival identities? “The need for innovation that projects in this category require. Its essential omnichannel and multi-platform nature enables the creation of a highly sophisticated conceptual framework, providing room for metaphors and the context for a playful, dynamic, and flexible narrative that can be expressed in various ways without needing a...

Lorenzo T MB — Pordenone, Italy

How is event and festival identity design different from other projects? “This is probably overstated, but every project is unique. In the roles I’ve held, events are often closely tied to a defining image or mascot — whether it’s an illustration, photo, or object. My approach typically begins with identifying this core artwork, defining the language and then building the...

One Design Company — Chicago, USA

“Crafting design systems for events in the cultural space allows the studio to stretch our wings and experiment in ways other more traditional corporate-branding and communication projects often do not. The audiences are different. The communication goals are often less nuanced. The functional needs — aside from wayfinding — are often simpler. We can push ourselves, play, experiment, and take...

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Seleccionar un servicio de serigrafía online adecuado es clave para garantizar resultados profesionales en proyectos de diseño gráfico. La serigrafía es una técnica de impresión con múltiples aplicaciones, desde merchandising hasta textiles y papelería corporativa. Sin embargo, la calidad del resultado depende en gran medida del proveedor elegido. Conoce cómo elegir un servicio de serigrafía online para proyectos de diseño...

Aplica efectos de difuminado y desenfoque en InDesign

Aprender cómo hacer el efecto difuminado en InDesign forma parte del entrenamiento básico para edición gráfica. Lo mejor de todo es que la herramienta Desenfocar automatiza y facilita el proceso, logrando resultados profesionales en segundos, y con un entrenamiento simple que podrás dominar en poco tiempo. A la hora de crear y generar imágenes, puedes usar el efecto difuminado y...

Quim Marin Studio — Barcelona, Spain

What do you enjoy most about designing event and festival identities? “First of all, the project is approached with a special sense of optimism. For me, working on branding projects is what I enjoy the most, but these projects come with the added factor of creative freedom and the awareness that you’re not selling a product, but rather positive sensations...