Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand’s first redesign since 2009 aims to place the mountain at the core of the drink’s identity, with the landscape incorporated into the branding and the word mountain added back into the logo. Mountain Dew has...
HATO creates brutalist-informed brand identity for Barbican community forum
Design studio HATO has developed a brand identity for the Barbican and Golden Lane Neighbourhood Forum that takes cues from the area’s distinctive brutalist architecture. HATO, which is based adjacent to the Barbican complex in the Golden Lane Estate, designed the identity for the Barbican and Golden Lane Neighbourhood Forum (BGLNF) and also created the forum’s webpage, which features illustrative...
Ini Archibong designs packaging for Snoop Dogg and Dr Dre’s Gin & Juice
A hand-drawn lowrider features on the packaging of Snoop Dogg and Dr Dre’s premixed drinks brand, envisioned by designer Ini Archibong to «encapsulate the spirit» of 1990s West Coast hip hop. The recently launched drink is named Gin & Juice after the Grammy-nominated, Dr Dre-produced song from Snoop Dog’s 1993 debut album Doggystyle – a poster child of the G-funk...
Sullivan’s Fish Camp designed so «guests can’t be sure if it’s 1982 or 2024»
South Carolina-based studios SDCO and Basic Projects have overhauled a seaside restaurant in Charleston with a nostalgic design that extends across everything from interiors to memorabilia. Contemporary details feature throughout the redesigned Sullivan’s Fish Camp, but are interwoven with retro elements to create an aesthetic that respects the restaurant’s long history. Sullivan’s Fish Camp is a family-owned diner that first...
Five Gay Times magazine covers that «balance visual impact with meaningful representation»
UK LGBTQ+ media brand Gay Times is celebrating its 40th anniversary this year. Here, senior art director Jack Rowe shares five key magazine covers with progressive design language. Rowe selected the covers from the 540 magazine covers included in Gay Times: The Exhibition, an audiovisual decade-by-decade timeline displaying the brand’s journey over the past 40 years. «It’s about making a bold...
British Standard Type creates «bright and playful» font family for Yinka Ilori
Type foundry British Standard Type has developed a custom typeface for British-Nigerian designer Yinka Ilori that blends rounded and square shapes to reflect his dual heritage. Ilori, who is known for his vibrant and playful designs, previously used a generic typeface across his different multidisciplinary projects but wanted something bespoke to embody his distinctive style. The result of the collaboration...
La Poste launches scratch-and-sniff stamp that smells like baguettes
French post office La Poste has introduced a stamp designed by Stéphane Humbert-Basset that gives off the scent of bread when scratched to celebrate the baguette. The stamp has a «bakery scent», which was achieved through the use of microcapsules that are embedded within the ink of the stamps to provide the bread-like fragrance, reported French newspaper Le Monde. The stamp...
New York Jets reintroduces jet to team logo in nostalgic rebrand
The New York Jets NFL team has brought back a jet aircraft to its logo as part of its latest rebrand, which is a nod to its 1980s Sack Exchange era. Designed to combine «coolness and nostalgia, the rebrand reintroduces a jet – the American football team’s namesake – to the logo for the first time since 1997. The design is a...
Five key projects by graphic designer and Dezeen Awards judge Ian Cartlidge
Graphic designer Ian Cartlidge has joined Dezeen Awards 2024 as a judge. Here he selects five projects that best reflect his studio’s work. Cartlidge is the co-founder of London design studio Cartlidge Levene and considers the core ethos of his work to «produce design that makes a meaningful and positive contribution to the world». The British designer told Dezeen that...
Lamborghini redesigns bull and shield logo after twenty years
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader «transformation process» aimed at sustainability and decarbonization. The logo has the same set-up – a bull placed at the centre of a shield, but the detailing has been pared down into a silhouette, while a broader, thinner typeface was introduced. «The new logo...
Soniah floor lamps by Faina
Dezeen Showroom: produced by Faina, the decor brand of Ukrainian architect Victoria Yakusha, the Soniah floor lamp is a dramatic piece that appears to grow from the ground. Yakusha referenced Ukraine’s national flower – the sunflower – in both the name and the form of the Soniah floor lamp. The Soniah floor lamps are inspired by Ukrainian cultural heritage and sunflowers Available...
Beatie Wolfe visualises oil industry «disinformation» in Smoke and Mirrors video
Methane data and dishonest oil company advertising are juxtaposed in Smoke and Mirrors, a new visualisation produced by artist and musician Beatie Wolfe in collaboration with visual effects studio Parliament. Debuting last week at South by Southwest, Smoke and Mirrors doubles as a video clip for Wolfe’s song Oh My Heart, which was released in 2022 on the world’s first...