Panóptico de Actualidad Gráfica y Visual
American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and the reimplementation the tagline «Be All You Can Be», which the military also used in the 1980s and ’90s. Siegel+Gale, a member of a consortium called Team DDB that...
Dutch designer Maarten Baas has updated a historic library building with multi-coloured, illuminated signage. Baas designed the many-layered 3D sign for Neude Library in Utrecht, a former post office that is one of the Dutch city’s most revered buildings. Featuring bold graphics, playful typography and dynamic lighting, the installation gives a highly visible focal point to the library’s ordered facade. Maarten...
Design studio Pentagram has created branding that references the injustice of America’s war on drugs for Ben’s Best Blnz cannabis company, which was launched by Ben & Jerry’s co-founder Ben Cohen. Pentagram was tasked with distilling these values into the packaging and brand identity for Colorado-based Ben’s Best Blnz (B3), using a selection of colourful backgrounds with bold graphics with...
Coca-Cola‘s design team and creative agency Jones Knowles Ritchie have overhauled drink brand Fanta’s logo to give it a unified global identity based on fun. The rebrand, led by the design team at drinks brand Fanta’s owner The Coca-Cola Company in collaboration with Jones Knowles Ritchie, aimed to give the brand a playful image that appealed to all ages. «Fanta is one of...
This week on Dezeen, we published drinks brand Pepsi’s new logo, which drew from the past and looked to the future while aiming to be «undeniably Pepsi». Released to mark Pepsi‘s 125th anniversary, the rebrand drew on its 1990s logo and used black wording to draw attention to Pepsi Zero Sugar. «We designed the new visual identity to connect future generations with...
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. Released to mark the brand’s 125th anniversary, the rebrand aims to draw on Pepsi‘s history while focusing on its future and its «commitment to Pepsi Zero Sugar». Pepsi...
To mark the UN Water Conference 2023, design agency Publicis Groupe Benelux has created a range of conceptual «supermarket» products that show what consumption could look like in a world with less water. Commissioned through an initiative by the Netherlands’ Department Ministry of Foreign Affairs, the Drop Store initiative was carried out by Publicis Groupe to show consumers what life...
The City of New York has released an updated version of its unofficial emblem – Milton Glaser‘s iconic «I NY» logo – as part of a citywide campaign to «inspire optimism and civic action» post-pandemic. The updated wordmark, created by graphic designer Graham Clifford, reads «WE NYC» in a blocky sans serif typeface instead of the typewriter-style font used in...
Kankan, a brand that sells hand and body wash in fizzy drink-style cans, has upgraded its packaging with a new visual identity and a reusable clip-on pump. London-based studios Morrama and Two Times Elliott teamed up on the redesign, which celebrates the use of the can but also improves the look and functionality of Kankan’s products. Kankan’s body cleansers and...
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. The updated logo was developed with consulting firm Lippincott as part of Nokia‘s wider rebranding strategy to reflect itself as «a B2B technology innovation leader realising the potential of digital in...
The Ukrainian postal service Ukrposhta has released a stamp featuring an image by British artist Banksy and the words FCK PTN! to mark one year since the start of the war in Ukraine. A year on from Russia’s invasion of neighbouring Ukraine, the national postal service has issued a stamp called FCK PTN!, which depicts a boy winning a judo...
Swedish designer Christoffer Jansson created a virtual apartment and pretended to live in it for months as part of a social experiment he exhibited at this year’s Stockholm Furniture Fair. Over a series of 12 rendered images shared on Instagram, the Uncanny Spaces project saw Jansson spin a story about purchasing and renovating a home, which he designed based on...
