Panóptico de Actualidad Gráfica y Visual
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter’s switch to «X» and a revamped look for the «I NY» logo. Other rebrands in this roundup include refreshed looks for drink brand Pepsi and fashion house Burberry, as well as a simplified brand identity for the US Army that...
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand’s alien mascot, Snoo, in 3D. Pentgram’s New York office sought to create brand materials that captured the website’s «utopian ethos», refreshing the logo, mascot and typefaces, as well as the presentation of conversation threads. Pentagram has refreshed Reddit’s visual identity One major goal of the rebrand was...
Chilean designer Juan Bruce has developed an expressive typographic family that supports both the Latin and the Bengali alphabet. It includes the Noort Latin typeface – originally developed by Bruce in 2017 – and its evolution Noort Bengali, with both sharing key characteristics so they can be used together as a family while also retaining Bengali’s unique character. Juan Bruce’s...
German branding and advertising agency Serviceplan has developed a skincare product made from textile-industry wastewater to promote Japanese startup Aizome’s chemical-free dyeing process. Aizome wanted to garner attention for its newly developed dyeing technique that uses high-frequency soundwaves to add plant-based colours to its textiles. Serviceplan bottled the Wastecare like a high-end skincare product in a glass vial To demonstrate...
A pattern of exactly 10 half moons decorates each box of wine by California company Ami Ami, which branding agency Wedge has designed to suggest the number of glasses yielded by each carton. The brand’s newly created identity combines a restrained tonal colour palette with geometric figures that pay homage to the Campari characters created by Italian futurist Fortunato Depero...
Charlene Prempeh’s Now You See Me book celebrates the work of Black designers during the past century – from the lauded to the chronically overlooked. Here, she selects nine that have had a particularly significant impact. Titled Now You See Me: An Introduction to 100 Years of Black Design, the book features architects, fashion designers and graphic artists and was launched...
A group of Rhode Island School of Design graduate students have created design projects and a research database examining a majority Black neighbourhood that was destroyed in the 19th century. Students spent a semester in dedication to establishing modes of permanence for forgotten architectures by establishing this archive using traces of life such as newspaper articles and other found materials...
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred around a shape-shifting, «curious» lowercase «e». The Eames Institute of Infinite Curiosity is a newly launched non-profit dedicated to preserving the legacy of Charles and Ray Eames through physical and digital public programming that showcases a vast archive. Manual has created a graphic...
Design studio Little Troop has developed a limited-edition board game that explores the contradictory expectations and demands placed on women in a patriarchal society. Designed for American beauty brand Billie, No Worries If Not mixes elements of popular board games like The Game of Life and Snakes and Ladders with a hyper-vivid colour scheme to reflect the satirical tone of the...
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. The aim of the rebrand was to attract both parents and kids through «imaginative and playful» imagery, BrandOpus creative director Rebecca Williams explained. BrandOpus has updated Jell-O’s logo for the...
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more «stimulating, long-lasting and enjoyable play». The extensive two-year project saw Layer, led by designer Benjamin Hubert, expand the brand’s product portfolio beyond commercially compostable poo bags to include a range of other dog-walk supplies...
The shift from printed media to digital has led to the death of editorial expression in graphic design, according to British designer Neville Brody. Brody, a leading figure in graphic design and typography, told Dezeen that digital media has created a fundamental shift «from expressing content to just delivering content». «When we shifted from print to digital, I think people...
