The trend for brands using hand-written fonts and messy aesthetics is more than just fashion, it’s a reaction against big tech and AI, says Kyle Raymond Fitzpatrick, author of the Trend Report newsletter...
San Francisco Signal rebrand marks new era for women’s volleyball
The Bay Area team of League One Volleyball (LOVB) has officially rebranded as San Francisco Signal, with the help of creative agency 72andSunny. As one of the most prominent teams in LOVB, which is the only volleyball league with a youth-to-pro system in the world, this announcement ushers in a new era for the burgeoning sport. Founded in 2020 as...
20(Something) carves out Latin-inspired rebrand for Open Point
London-based creative agency 20(Something) has unveiled a new identity and digital platform for civic technology company Open Point, uniting two long-established products under a single masterbrand designed to serve both institutions and the public. The rebrand marks the launch of Open Point’s integrated platform, which fuses its Social Pinpoint tool and its Consultation Manager product into one… Source...
GentleForces drops cinematic short film for watchmaker Shinola
Independent creative studio GentleForces has unveiled the first-ever overarching brand campaign for Shinola, marking both a notable creative reset for the American watchmaker and the directorial debut of Succession star Nicholas Braun. Titled Set the Pace, the campaign repositions Shinola around a broader cultural conversation about time itself rather than the products it makes. While the brand’… Source...
The Monthly Interview: Burnermunde
From viral skits to a ruff-clad Wayne Rooney, the directing duo are intent on capturing contemporary Britain in all its gritty, glorious absurdity...
Truant creates campaign for reopened Olympia
In June this year, the 140-year-old Olympia exhibition centre in west London reopened following a £1.3 billion transformation led by Heatherwick Studio and SPPARC Architects. To mark its reinvention as a destination for culture, hospitality, entertainment and business, Olympia has unveiled a new creative platform and brand campaign. Created by Truant, Do What’s New is designed to capture the… Source...
New oral care brand Ozen aims to disrupt the sector
“Oral care is one of those sectors where playing it safe has become the riskiest move of all,” says Mother Design’s creative director Jo Tulej, whose team recently unveiled a refreshing new identity for challenger brand Ozen. A new oral care brand founded by NHS maxillofacial surgeon Dr Niall Kent, Ozen has launched into the UK consumer market nationwide in...
How Light Brick Studio took Lego digital play back to basics
By subverting traditional video game tropes, the Copenhagen-based studio continues to prove that the global toy giant’s most valuable digital asset can be itself...
Back Market stakes its founder’s mum on refurbished tech
Refurbished tech marketplace Back Market is putting its founder’s credibility – and his mother’s possessions – on the line in a new global campaign promoting The Back Market Promise. In a new spot created by Mother, founder Thibaud Hug de Larauze swears on his mum’s life that the refurbished tech sold by Back Market is top-notch. So much so that...
Welsh National Opera unveils rebellious rebrand
The Cardiff-based Welsh National Opera recently celebrated its 80th anniversary – an impressive milestone for a company built on an art form that, in the infamous words of Timothée Chalamet, “no one cares about anymore”. To mark the occasion, the WNO set out to prove the American actor wrong, and instead used his dismissive remarks as inspiration for a bold...
Why brands need to think like game designers
For years, gamification meant points, badges and streaks. But CR looks into a new generation of campaigns borrowing from the systems, behaviours and world-building principles that make games worth coming back to...
Studio Kiln brings motion-first thinking to BAFTA’s new identity
Studio Kiln has unveiled a new visual identity for the 2026 BAFTAs, introducing a flexible motion-led system designed to unify the organisation’s four annual ceremonies while giving each its own distinctive character. Initially commissioned to create the awards’ PR campaign, the brief quickly expanded into a broader identity project spanning Film, Television, Games and Craft. Source...