Siegel+Gale creates «authentic» branding for US Army

American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and the reimplementation the tagline "Be All You Can Be", which the military also used in the 1980s and '90s. Siegel+Gale, a member of a consortium called Team DDB that...