creativereview

Columbia launches a Don’t Panic Room in latest campaign

In recent years, Columbia Sportswear has become known for its tongue-in-cheek approach to outdoor advertising, often putting its gear to the test in deliberately absurd scenarios. Its latest campaign, created by adam&eveTBWA, centres around the Don’t Panic Room – a campaign and contest inviting audiences to showcase their survival skills for the chance to win a fully stocked… Source...

creativereview

The Monthly Interview: Kirsten Rutherford

Kirsten Rutherford’s first experience of advertising involved a sugar rush and a room full of rainbow markers. Her father was managing director of Leo Burnett Auckland, and while he worked weekends, she would run wild through the creatives’ offices, drawing with their marker pens and leaving the lids off, all the while drinking Sprite (one of the agency’s clients). “Those...

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Oxford Street gets its first ever brand identity as it enters a new era

Oxford Street has a new brand identity, created by Koto to accompany the pedestrianisation of a stretch of the central London thoroughfare. Titled For Everyone, the identity is intended to help reposition one of Britain’s most recognisable – and much-maligned – streets as a destination for culture, leisure and public life, as well as retail. Developed in partnership with the...

José María Fonseca recibirá el Paraugas de Honra por impulsar la Bienal de Cartelismo Terras Gauda

El Clúster da Comunicación de Galicia reconocerá al presidente del Grupo Terras Gauda por su contribución a la promoción del diseño a través del Concurso Francisco Mantecón. La distinción coincide con el 25 aniversario de una iniciativa que ha reunido 23.300 carteles de creadores de 107 países y se entregará el 13 de noviembre en […]...

El III Congreso Internacional de Diseño cierra en Elche dos jornadas sobre propiedad intelectual, copias e inteligencia artificial

La tercera edición del Congreso Internacional de Diseño, celebrada en Elche, reunió durante dos jornadas a profesionales, empresas, juristas e instituciones para analizar los límites actuales de la protección del diseño. El encuentro dejó una conclusión clara: el registro sigue siendo necesario, pero no garantiza por sí solo una defensa efectiva ante las copias, las […]...

KFCITO: el ingenioso juego de naming con el que KFC convierte sus siglas en una marca de café

La cadena de comida rápida amplía su oferta en Uruguay con KFCITO, una nueva propuesta de cafetería desarrollada por la agencia creativa From_. El proyecto aprovecha las tres letras de la marca para construir un nombre que remite directamente al «cafecito» y demuestra cómo una identidad consolidada puede encontrar nuevos territorios sin perder su reconocimiento. […]...

creativereview

On living and working with anxiety

I felt inspired recently by the likes of Caitlin Moran and Anita Rani, who have spoken publicly about their anxiety. Bold, confident, hugely talented, creative women who, behind closed doors, are battling the uninvited guest who catches us unawares, pulling the rug from underneath us; quietly unravelling the capable versions of ourselves. Production is stressful. There is no point pretending…...

creativereview

Smith & Diction create bold identity for Philadelphia Flower Show

To celebrate the 200th anniversary of the Pennsylvania Horticultural Society (PHS), the 2027 Philadelphia Flower Show adopted the theme Iconic: a bold celebration of the garden and its cultural influence. To create an identity to match, PHS enlisted Philadelphia-based design studio Smith & Diction. “This is one of those projects you accept immediately. The Philadelphia Flower Show is an… Source...