Panóptico de Actualidad Gráfica y Visual
A little over three years ago, Design Bridge and Partners was born, following WPP’s merger of Superunion and Design Bridge. Back then, the focus was on driving positive change. In 2025, the studio went a step further to prove that design isn’t just an output but also a “multiplier of growth” – a claim many agencies make but few can...
For years chocolate biscuit snack Twix pitted the two halves of its bar against each other in its advertising, a showdown between left and right. For this campaign, the brand wanted to play on that duality still, but instead of a battle, the brief for this campaign was to visualise the notion that “Twix is better because it comes as...
PR and creative agency The Romans set out to make Lidl part of the cultural conversation around the Oasis reunion tour in the summer of 2025, after research showed that fans are more likely to engage with brands that endorse their interests. The agency tapped into Lidl’s unofficial two-year association with the Gallagher brothers, capitalising on the buzz around the...
In 1905, Cadbury Dairy Milk began dividing its chocolate bars into chunks to make them easier to share. More than 100 years later, the brand wanted to promote generosity once again by reminding people that Dairy Milk is made to share. Rather than telling people to share their chocolate, the brand, along with creative agency VCCP, decided to show it...
Ad agency Mother adopted a bold approach when it came to announcing the launch of Ikea’s first seaside store in Brighton, UK. For local marketing campaigns, often the go-to is a recognisable symbol or icon. Brighton conjures up images of pebbled beaches, the pier, a stick of rock, but Mother was keen to home in on something that illustrated the...
Following up a campaign as widely acclaimed as KFC’s Believe was never going to be a turkey – or rather, chicken – shoot. The original film (which won a Grand Prix in the 2025 Annual Awards) worked because it felt so singular, introducing audiences to an undeniably odd brand world with total conviction. Kudos, then, to Business Club and Mother...
On first viewing, Columbia’s Engineered for Whatever campaign plays out like a series of escalating outdoor nightmares – avalanches, snakes, mudslides – all arriving with a kind of gleeful, incessant excess. But beneath that sensory overload sits an unusually controlled piece of craft, driven as much by its post-production thinking as what was captured in-camera. Created by adam& Source...
Forest Carbon is a leading ecosystem restoration company dedicated to reviving degraded wetland forests across Southeast Asia. By demonstrating on-the-ground expertise, scientific rigour and holistic impact, Forest Carbon fosters meaningful investor partnerships and is recognised among the top five global developers of carbon offset projects. Yet the carbon credit market faces a crisis of… Source...
The David Bowie Centre within V&A East Storehouse in London is the new permanent home for David Bowie’s archive. It contains over 90,000 objects, including sketches, writings, costumes, instruments and Bowie’s unrealised projects. The centre is a dynamic space – alongside the archive there are rotating exhibition displays, a study centre, a learning zone and a research library. The design...
Absolut Vodka Wanted to create a bold, disruptive moment in the UK to launch the new Absolut Haring Artist Edition bottle, and bring the iconic collaboration between the artist and the brand to life. Haring’s work first gained attention on the New York City subway in the 1980s as he drew his iconic characters with white chalk on blank black...
Knife violence in the UK has risen by 81% in the past decade, according to police reports. Young people in high-risk communities are carrying knives, facing peer and street pressure, and operating amid distorted beliefs about risk and safety. Saatchi & Saatchi created The Fatal Question in order to ask young people if there is any safe place on the...
Uncommon Creative Studio created the Pain installation for New York Fashion Week last September. The aim of the art piece was “to hold up a mirror to the absurd chase of status and aspiration that drives not just fashion but modern life itself,” says the studio. “In a world where everyone is striving for the next win, we ask a...
