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Most Creative Advertising Agency: Mother
Achieving an unprecedented threepeat by being named Most Creative Advertising Agency in our Annual Awards 2026 is surely no coincidence. So what’s the secret behind Mother’s continued success? “Creativity – our competitive advantage,” according to the agency. But is there more to it than that? Well, yes: while the industry spent much of the past 12 months retreating into mergers...
Most Creative Production Company: Business Club
In a competitive commercial filmmaking landscape, Business Club has carved out a distinctive, irreverent voice – one that has earned it the title of Most Creative Production Company in our Annual Awards 2026. Founded in Sweden around a decade ago, with a London outpost established in late 2023 by managing director Tom Berendsen, Business Club remains intentionally lean and nimble:...
Most Creative Design Agency: Design Bridge and Partners
A little over three years ago, Design Bridge and Partners was born, following WPP’s merger of Superunion and Design Bridge. Back then, the focus was on driving positive change. In 2025, the studio went a step further to prove that design isn’t just an output but also a “multiplier of growth” – a claim many agencies make but few can...
Twix: Two is more than one campaign
For years chocolate biscuit snack Twix pitted the two halves of its bar against each other in its advertising, a showdown between left and right. For this campaign, the brand wanted to play on that duality still, but instead of a battle, the brief for this campaign was to visualise the notion that “Twix is better because it comes as...
Lidl: Lidl by Lidl campaign
PR and creative agency The Romans set out to make Lidl part of the cultural conversation around the Oasis reunion tour in the summer of 2025, after research showed that fans are more likely to engage with brands that endorse their interests. The agency tapped into Lidl’s unofficial two-year association with the Gallagher brothers, capitalising on the buzz around the...
Mondelēz, Cadbury: Made to Share campaign
In 1905, Cadbury Dairy Milk began dividing its chocolate bars into chunks to make them easier to share. More than 100 years later, the brand wanted to promote generosity once again by reminding people that Dairy Milk is made to share. Rather than telling people to share their chocolate, the brand, along with creative agency VCCP, decided to show it...
Ikea: Brighton Store Launch campaign
Ad agency Mother adopted a bold approach when it came to announcing the launch of Ikea’s first seaside store in Brighton, UK. For local marketing campaigns, often the go-to is a recognisable symbol or icon. Brighton conjures up images of pebbled beaches, the pier, a stick of rock, but Mother was keen to home in on something that illustrated the...
KFC: Believe Part 2 – All Hail Gravy campaign
Following up a campaign as widely acclaimed as KFC’s Believe was never going to be a turkey – or rather, chicken – shoot. The original film (which won a Grand Prix in the 2025 Annual Awards) worked because it felt so singular, introducing audiences to an undeniably odd brand world with total conviction. Kudos, then, to Business Club and Mother...
Columbia Sportswear: Engineered for Whatever campaign
On first viewing, Columbia’s Engineered for Whatever campaign plays out like a series of escalating outdoor nightmares – avalanches, snakes, mudslides – all arriving with a kind of gleeful, incessant excess. But beneath that sensory overload sits an unusually controlled piece of craft, driven as much by its post-production thinking as what was captured in-camera. Created by adam& Source...
Forest Carbon: In Tune with Nature
Forest Carbon is a leading ecosystem restoration company dedicated to reviving degraded wetland forests across Southeast Asia. By demonstrating on-the-ground expertise, scientific rigour and holistic impact, Forest Carbon fosters meaningful investor partnerships and is recognised among the top five global developers of carbon offset projects. Yet the carbon credit market faces a crisis of… Source...
V&A East Storehouse: David Bowie Centre
The David Bowie Centre within V&A East Storehouse in London is the new permanent home for David Bowie’s archive. It contains over 90,000 objects, including sketches, writings, costumes, instruments and Bowie’s unrealised projects. The centre is a dynamic space – alongside the archive there are rotating exhibition displays, a study centre, a learning zone and a research library. The design...