Overt product placement is often seen as a bad thing in modern advertising, with agencies tending to favour more subtle brand-building than this. Yet sometimes it can work, as is the case with Fait de Sénégal, a new ad for Senegal’s leading drinks brand, Kirène. Directed and produced entirely in Senegal, the ad takes us into the heart of capital...
Why mythology matters for luxury brands
We talk to Publicis Luxe’s Alexis de Montaigu about how luxury brands are combining storytelling with data and experiential design to engage audiences...
Illustrator Mason London puts playful spin on Guinness archive
Designer, illustrator and animator Mason London has teamed up with Guinness and creative studio Good Shout on a new homeware and lifestyle collection called Good Times, reinterpreting iconic graphics from the brand’s archive. Released through Guinness Good Things, the brand’s creative collaboration platform, the 22-piece collection follows partnerships with Vintage Threads, Lazy Oaf and Percival… Source...
People Like Us exposes the inequality of automated hiring processes
With new research showing that automated hiring software is making the job hunt even harder for ethnic minorities in the UK, non-profit People Like Us has launched a new campaign in protest of the technology. ‘Reject the Rejections’, which was created in partnership with Copenhagen-based creative agency Worth Your While, uses a four-minute film to spotlight the new challenges faced...
Mayfield, Manchester: Made by many
A new urban development in Manchester, Mayfield is approaching placemaking in an unusual way, avoiding branding and instead focusing on community and creativity to make its mark...
New film from the Carter Center urges civility between US voters
To coincide with the International Day of Democracy and National Voter Registration Day in the US, non-profit organisation The Carter Center has released a new short film, advocating for civility between politically-opposed voters. Directed by American filmmaker Nate Townsend, Common Ground serves as a PSA for US citizens to encourage them to look beyond political leanings, and show respect for…...
Jesse Glazzard’s debut photobook captures a decade of queer life
In his first book, British photographer Jesse Glazzard brings together a decade of images telling the story of not only his own transition, but also revealing the lives of friends, lovers and creative collaborators. Moving between intimate black-and-white portraits, candid everyday scenes and grungy domestic interiors, The Sound of Dirt and Beauty offers a decidedly unvarnished and unsentimental… Source...
Isle of Any on putting ideas first
Founders Toby Treyer-Evans and Laurie Howell explain how they’re building a creative company with fewer boundaries, where ideas extend beyond advertising, to help reshape brands...
McVitie’s emphasises its Britishness in new ad
After recently receiving a burst of love on social for its eclipse-based ad for Jaffa Cakes, which reworked its iconic ‘full moon, half moon’ ad from the late 90s, McVitie’s is leaning into more nostalgia in its new TV spot, which brings together Ginger Nuts, Rich Tea, Club, Jaffa Cakes and Digestives in one ad. Titled ‘There’s only one that...
Barbour gets lost in the countryside in latest campaign
Barbour has launched its AW26 campaign, The Barbour Way, with a new film featuring Sienna Miller and Idris Elba as friends on a countryside adventure. Created by The Sunshine Company, the spot was directed by Shannon Murphy alongside cinematographer Robbie Ryan. In the film, after a mix up between two pubs with the same name, the Barbour-clad stars travel across...
Amsterdam’s Brandt gallery celebrates 10th anniversary with major rebrand
Ten years on from its opening, Brandt gallery has unveiled its first major rebrand, courtesy of newly formed design studio Bureau Brandt. Known for its dynamic programming, which includes exhibitions and performances within the main space, the gallery also regularly participates in leading art fairs around the world, including The Armory Show, Untitled Art, NADA New York and Art Toronto....
A new Nigerian design language
Jordan Belonwu, founder of Lagos-based design studio Belonwus, explains how vernacular typography, cultural memory and everyday Nigerian rituals have become the foundation of its work...

