From early Flash animation to branded content, livestreams and everything in between, the heritage project preserves 30 years of UK-made moving image, revealing how the internet changed creativity...
Peachies highlights postpartum realities in new campaign
Eco nappy brand Peachies has launched a new campaign called Blood, Sweat, Tears, Baby, focused on the realities of life with a newborn. The work marks the roll out of its size 00 newborn nappy and was informed by research conducted by the brand, which found that six in ten mothers felt “invisible after giving birth”, while 95% said they...
Why this World Cup belongs to fans and creators
Brands wanting to reach audiences in this World Cup would be wise to tune into fandoms and supporter subcultures. We talk to industry experts about how to reach these often elusive groups...
Russell T Davies writes giant neighbourly insults for Tip Toe launch
A heated dispute between neighbours in the north of England has been turning heads over the past week – not least because it involved personal messages scrawled five metres high on the sides of buildings. Over several days, oversized notes appeared on two houses, seemingly documenting an increasingly bitter row between the residents. The messages, which ranged from passive-aggressive complaints…...
Nike and McDonald’s join forces for Devin Booker sneaker drop
The new collab between NBA star Devin Booker, Nike and McDonald’s is rooted in the unique branding of the McDonald’s branch in Sedona, Arizona, which is home to the only McDonald’s in the world with turquoise, rather than golden, arches. This fact has not gone unnoticed by Booker, who plays for the Phoenix Suns. Booker, a one-time McDonald’s All-American, has...
How do you design a city that doesn’t exist yet?
The world’s fastest-growing cities are being built from scratch, and their long-term success depends on creating clear identities rooted in geography, culture and the communities that will eventually make them their own, says Wiedemann Lampe co-founder, Alex Lampe...
Pendo captures the unpretentious spirit of Dickie’s Ginger
Vancouver-based drinks company Dickie’s Ginger, which specialises in handcrafted ginger beer, recently approached local creative agency Pendo to design a fun-loving brand for its range of beverages. Deeply tied to the local brewery scene, but not interested in taking themselves too seriously, the team at Dickie’s asked the designers to come up with something irreverent and playful – less… Source...
Dogs Trust adopts a “dog’s eye view” in new brand refresh
London-based branding agency The Clearing has teamed up once again with the UK’s leading dog charity, Dogs Trust, to reimagine its visual identity. Helping to rebrand them from The National Canine Defence League (NCDL) in 2003, and then giving them a major brand update in 2020, this time around the agency has carried out a simpler – but equally impactful...
Elena Boils on making space for creativity in client work
The illustrator talks to CR about the changing tastes of brands and clients, and how learning new skills has helped her maintain her freelance practice...
Brazil’s native flora and fauna inspire new green school initiative
Sao Paulo-based graphic design studio Polar recently unveiled a new visual identity for the Escola + Natureza (School + Nature) project by Instituto Alana, a Brazilian social and environmental impact group. Initiated as a way of “adapting school spaces to new climate realities and reconnecting children with the natural world”, the Escola + Natureza project uses research… Source...
Over Land and Sea offers a vivid portrait of football fandom
In recent years, football culture has been endlessly aestheticised, commodified and mined for content. But a new book by Topsafe, Over Land and Sea, is more interested in the real fans who live and breathe the beautiful game day in, day out. Designed by Studio Asel Tambay with creative direction by Freddie Fraser Forsyth and Saskia Whinney, this 340-page shrine...
How LA28 built an evolving Olympic identity
Olympic branding has changed dramatically in the digital era. Ahead of the 2028 Games, the LA28 design team tell CR about creating a visual identity built to adapt across platforms, audiences and the city itself...