Earlier this year, De’Longhi launched The World’s Smallest Coffee Shop in partnership with creative agency Lola Madrid. The campaign centred around five custom coffee machines charmingly embellished by model-maker Simon Weisse, best known for his work with filmmakers including Wes Anderson, Luca Guadagnino and Wim Wenders. The intricately detailed façades were inspired by the real-world coffee… Source...
Bush Theatre’s new campaign identity flips Western perspective
London’s Bush Theatre began life in 1972 as an intimate performance space located above a pub on the corner of Shepherd’s Bush Green. Over the years, it became known as an artistic stronghold for new and emerging voices in the world of theatre, championing a diverse range of narratives and styles. Now located on the nearby Uxbridge Road, the Theatre...
Somersby calls out modern-day BS in latest campaign
Cider brand Somersby’s latest campaign takes aim at some of the stranger habits and obsessions spawned by life online. Created by Fold7, Time Out from the Bullshit marks a new global platform for the brand that positions Somersby as an antidote to the performative self-improvement, algorithm-driven trends and digital noise that increasingly shape modern life. Directed by Eoin Glaister through…...
Is Rory Sutherland’s trade fair future already here?
Rory Sutherland, vice chairman of Ogilvy, recently suggested that agencies may begin «working backwards» – producing content before being commissioned and then finding a buyer afterwards. We are already there, says VSSL37’s Annie Allen...
The alternative design history of Nintendo 64
As Nintendo’s landmark console turns 30, designer Tim Girvin looks back on one of gaming’s great branding what-ifs: the lost Ultra 64 system...
Manual’s future-facing identity for the Obama Presidential Center
In 2023, husband-and-wife design duo Tom Crabtree and Patricia Callaway were awarded the most coveted of creative briefs: designing a visual identity for the Obama Presidential Center. Their studio, Manual, spent the next three years on the project, with the results unveiled this month. The Center, which was set up by the Obama Foundation, sits on 19 acres of land...
Meet Sastre, a new typeface shaped by tailoring and nature
A new text typeface from NM type brings together influences from traditional craftsmanship and the natural world. Called Sastre – the Spanish word for tailor – the family was originally developed by designer María Ramos while she was studying at the University of Reading in 2014, and is now being released publicly for the first time. Co-founded by Ramos and...
Ace of Hearts on the power of creativity and new ways of paying for it
Now one year old, the agency set up by Richard Brim, Polly McMorrow and Martin Beverley is developing a new agency model packed with experimentation and flexibility...
Exposure: Olivia Crumm
Speaking to Gem Fletcher, the photographer shares the story behind her series Wake, which has been shortlisted for the Aperture portfolio prize, and discusses family, grief and the psychology of making portraits...
World’s first Museum of Youth Culture opens in London
Do you remember what it was like to be young? The Museum of Youth Culture (MOYC), which opens its doors to the public on June 20, wants to take you there. Back to a more innocent time, free from the tedious trappings of adult life, when going out and having fun was your primary concern. Occupying a newly designed 6,500...
Women’s Aid ad highlights post-match domestic abuse
In the run up to England’s opening game against Croatia at the FIFA World Cup 2026, Women’s Aid partnered with creative agency Elvis to release The Other Kick Off, a new campaign looking to spotlight the correlation between major football tournaments and domestic abuse. Following the charity’s previous campaign for the 2022 World Cup, titled He’s Coming Home, this new...
Why Dept started its own apparel line
The creative company has been producing its own high-end line of merch for several years now, and this year is running a souvenir shop at Cannes Lions...

