creativereview

ITV Creative and DixonBaxi rebrand ITV as a “cultural destination”

The challenges faced by traditional broadcasters amid the ever-expanding world of streaming have been laid bare in recent years. Following a period of soul-searching about its own role in British media and culture, ITV has announced the launch of ITVX – the UK’s first integrated advertising and subscription platform. An advertiser-funded, free-to-watch streaming service, it replaces the brand’s… Source...

creativereview

A playful visual identity for plant-based milk brand KiddiWinks

The plant-based wave has been surging for a number of years now, with alt-dairy brands such as Oatly and Minor Figures at the forefront. For the founders of newly launched plant-based milk Kiddiwinks, creating a product specifically tailored to children was the next logical step. The 100% plant-based milk reimagines a childhood staple with a formula comprising oat, chickpeas and...

creativereview

It’s into the ‘magentaverse’ for Pantone’s Colour of the Year 2023

Every December, Pantone announces which shade will define the next 12 months, informed by “thoughtful consideration and trend analysis” by its Pantone Colour Institute. According to the brand, the experts comb through art, film, TV, fashion, travel destinations, technology and even socio-economic conditions, to reach a decision. And this year, Pantone has deemed Viva Magenta as the Colour of the…...