First KFC would have us Believe in Chicken, now Oat Cult’s latest ad asks its followers to deliver pets and loved ones into a mysterious ‘orifice’ in the ground, to receive spurts of tiramisu-flavoured oats (yes, you read that correctly). The cinematic new ad, directed by Mike Upson, takes viewers into the black-and-white world of 16th century Italy to tell...
An oral history of Dove’s Evolution campaign
Janet Kestin, former CCO at Ogilvy Toronto, shares the story of one of the most groundbreaking beauty ads ever made for its 20th anniversary...
Brisbane Olympics and Paralympics 2032 logos revealed
The logos come with a distinct Queensland and Australian flavour, centred on six ’emblems’ that come together to form different elements of the logos, including two variations of the well-known Australian native bird, the cockatoo – with a Pink Cockatoo featured in the Olympic Games theme and a Sulphur-crested Cockatoo in the Paralympic Games theme. The shape of the cockatoos’...
A new book explores how type became a tool of rebellion
When it comes to the art of protest, typography has rarely been a neutral bystander. In his new book, graphic designer and writer Theo Inglis turns his attention to just that. As the title suggests, The Typography of Protest: Revolution and Rebellion in Protest Art offers an illustrated history of how type has been used to challenge power and drive...
Why innovation should be about showing, not telling
SpecialGuest’s Aaron Duffy has built a career on being playful and human with technology. Which makes him perfectly placed to demonstrate the creative upsides to AI...
Marshall spotlights indie music venues in new campaign
Created in partnership with Anomaly ad agency, the films are shot by acclaimed filmmaker and photographer Cheryl Dunn and aim to demonstrate Marshall’s commitment to grassroots music, which stretches back to the early 60s when the brand first began supporting independent artists and venues. The first episode of the The Dead Venue Sessions sees Bronx-based Dominican punk band Planta Industrial…...
CC Mulligan on using movement to create his images
The illustrator and animator talks to CR about how improvisation, rotoscoping and freehand animation help him move beyond predictable outcomes and keep his work feeling alive...
The inside story of Newcastle United’s new crest design
CCO Kenneth McIver explains how the club’s evolved identity draws on its history and the city’s heritage while laying the foundations for a more consistent, globally facing brand...
Washington Post highlights its ‘relentless’ commitment to journalism
Investigative journalism is complicated and expensive – this is a message that has been transmitted by a number of newspapers and media brands recently, as they’ve sought to highlight the importance of supporting their work in a increasingly fractured media landscape. Yet despite the familiarity of the message, it continues to be one worth underlining, especially in light of the...
KFC puts its biggest believers to the test in £50k gameshow
Through its Believe in Chicken platform, KFC has turned an obsession with chicken into a surreal mythology of devotion and absurdity. For its latest campaign, the stakes have been raised once again by inviting fans to take part in an original gameshow called Don’t Crack. Premiering on YouTube last night, the gameshow is broadcast length and sees the brand gather...
Exposure: Vic Lentaigne
Gem Fletcher talks to Vic Lentaigne about exploring expression and belonging through a queer lens, and working across the realms of art, editorial and commercial...
Intuit introduces new brand identity to bring together its portfolio of products
Home to many well-known brands including TurboTax, Credit Karma, Mailchimp and QuickBooks, Intuit is now aligning its various products under a central design ecosystem, with the aim that audiences will recognise that there is one trusted brand behind them all. It is also introducing a new website that tells the Intuit brand story for the first time. “Over the past...

