Panóptico de Actualidad Gráfica y Visual
Reset is a technology-led product that aims to offer “understanding” and “empathy” to people on a weight-loss journey. “It’s built for people who would rather not count every calorie, helping them make progress on their own terms without putting life on hold,” explains Kiln, which has worked with the brand to create its look. Tying together the identity is Ester,...
Reset is a technology-led product that aims to offer “understanding” and “empathy” to people on a weight-loss journey. “It’s built for people who would rather not count every calorie, helping them make progress on their own terms without putting life on hold,” explains Kiln Studio, which has worked with the brand to create its look. Tying together the identity is...
The creation of Apple Music’s new identity was an exercise in craft and experimentation. Informing it is a mnemonic created in partnership with producer Fred again.. and Nest Acoustics – this sound was then used to make the visuals, by running the music through liquid to create imagery. “Essentially the idea was to create the perfect sound wave,” say TBWAMedia...
A new report by agency Mike Teevee conducted with its in-house agency partners reveals that many of the concerns caused by AI already existed. Now is the time to make changes...
Cat food brand Sheba has launched a programme designed to get cats to adore their owners. Created by AMV BBDO, the relationship-building initiative, Ignored to Adored, is a tongue-in-cheek swipe at the aloof nature of our feline friends. According to research conducted on behalf of the Mars-owned brand, one of the most pressing questions cat owners turn to Google with...
A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market. With seemingly every self-respecting celebrity getting in on the drinks business (see: Ryan Reynolds’ Aviation Gin, Kylie Jenner’s Sprinter vodka soda line and Ricky Gervais’ Dutch Barn Orchard Vodka, to name just a few),...
A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market. With seemingly every self-respecting celebrity getting in on the drinks business (see: Ryan Reynolds’ Aviation Gin, Kylie Jenner’s Sprinter vodka soda line and Ricky Gervais’ Dutch Barn Orchard Vodka, to name just a few),...
US mobile service provider Cricket Wireless has turned people’s saved voicemails into bespoke vinyl records, in an activation developed with San Francisco-based creative agency Argonaut that makes a case for preserving the moments that might otherwise get lost in our phones. The project, called Vinyl Voicemails, took place at Brooklyn record store Vinyl + Thread. Visitors could transfer audio… Source...
As the EU tightens its rules around environmental claims, three industry experts make the case for a more imaginative, optimistic approach to sustainability...
What makes a piece of creative work memorable? Looking to anime’s tradition of Sakuga, Territory Studio art director Erich Nemcek considers why the presence of the human hand may matter more than ever in an age increasingly shaped by automation...
Copenhagen-based creative agency Barkas has partnered with Nigerian digital bank Kuda on a fresh identity, designed to celebrate the company’s roots, and to kickstart a new chapter of growth. Guided by the core concept of ‘more life’ – which originates from Jamaica but is now used globally – Barkas’ work for Kuda is all about giving Nigerians the financial tools...
The popular free-to-play web games platform CrazyGames has unveiled a new identity, marking its biggest evolution since its launch in 2014. Developed with DixonBaxi, whose clients in the gaming space include EA Sports and Roblox, the rebrand introduces a more prominent role for cat-eared mascot Ziggy, alongside a new tagline: ‘Your kind of crazy’. The work arrives at a time...
