It’s easy to hate these time-consuming, often hyperbolic showcases. Yet, says Ben Kay, in a complicated advertising and media landscape they can offer vital insights...
New campaign from Casper aims to help you relax
Casper has released its first major campaign in four years, which hopes to reassert it as a leader in the crowded sleep sector. Known for its groundbreaking mattress technology, which took the world by storm in 2014, the brand has grown since then to become a firm favourite among those looking for a better night’s sleep. However, after a significant...
The reality of working with AI as a creative
As AI moves from experiment to execution, CR looks into how the creative process is changing but why the fundamentals of storytelling remain the same...
Burger King reframes the Whopper as the ultimate post-race reward
Burger King UK has its eyes firmly on the finish line in a new campaign that reframes the Whopper as the ultimate post-marathon reward, tapping into the rituals of an increasingly running-obsessed nation. Created by BBH, Whopper of a Finish marks the second instalment of the brand’s Foodfillment platform, which celebrates moments of deep, almost primal satisfaction tied to food....
Times Radio campaign aims to offer clarity amidst the chaos
Titled ‘Understanding the News Starts with Listening’, the new campaign asks members of the public to open their ears rather than their eyes in order to truly get a grasp on current global politics. It encourages them to trust Times Radio and its daily broadcasts to be a voice of reason in an increasingly complex and confusing world. Developed by...
Political memes: propaganda or entertainment?
Memes are replacing the slow process of diplomacy, and are proving to be powerful weapons of communication and manipulation in complex global conflicts. Here, writer and lecturer Jess Crombie examines why this ‘silly as serious’ content works so well...
Not Wieden+Kennedy creates identity for Premier Jumping League
The Premier Jumping League (PJL) is a new global equestrian jumping league, and branding and design agency Not Wieden+Kennedy has worked on the visual identity and launch film for the brand. From the outset, the ambition was clear for the PJL – they wanted a visual look that matched the league’s high standards, big prize pots and modern broadcast tech....
Why sports brands should invest in motion
For sports brands, motion design isn’t a trend – it’s the language of the game, says Studio Blackburn’s Mark Jones...
The ad industry, AI and the environment
As agencies and networks rush to embrace AI, its wider impact on the planet is all too often forgotten. Here we look at what creative leaders need to know and the key role they can play in generating good practice...
Legora calls on Jude Law to make legal AI look good
Law. Let’s be honest – it’s not the sexiest industry. Hoping to shift perceptions and stand out in an increasingly crowded AI market, Legora has launched a new campaign that leans into both humour and celebrity to reframe the category. Fresh from sending up his romantic lead image for Uber Eats, Jude Law is turning the charm back up –...
Height charts spotlight youth homelessness in charity campaign
Australian charity We Are Mobilise has joined forces with Droga5 on a new campaign for Youth Homelessness Matters Day, titled No Place To Grow. Using a familiar signifier of childhood to create installations across the country, the campaign hopes to shine a light on this hidden issue. The project was brought to life through a pro-bono partnership between We Are...
Sawako Kabuki on why finishing matters more than perfection
The animator and illustrator discusses balancing commercial work with her creative instincts and the joy in making work that makes people feel uneasy ...