The new ads employ a documentary format, and a tongue-in-cheek tone, while revealing the many maddening trips we make in life that could be avoided if we are willing to be adaptable, change our plans and break old habits. Crucially, each of the films ends with the same simple suggestion: Oder aber Uber? (Or order Uber?). Serviceplan developed four short...
Gradwatch 2026: George Cook, University for the Creative Arts
Despite being a highly technical creative medium, stop motion has long been celebrated for its simple charm. From children’s film and television to meticulously crafted commercials, it is most commonly associated with warmth and tactility. None of that is lacking in the work of George Cook, yet the University for the Creative Arts animation graduate is interested in exploring what...
Snask on the power of fame and standing out
We talk to the co-founders of the Stockholm-based agency Snask about how irreverence and personality still go a long way in the creative industries...
Gradwatch 2026: Grace Moran, University of Brighton
Grace Moran takes great inspiration from nature in the creation of her art. This includes everyday experiences of the trees and plants she sees in the tree nursery in Brighton where she volunteers, but also other “unconventional and experimental techniques”, including mudlarking, metal detecting and underwater photography. These experiences, and her daily walk to university… Source...
Puresport ditches AI-generated product shots for oil paintings
With AI-generated imagery becoming an increasingly routine part of branded work, Puresport has decided to go against the grain with a distinctly traditional campaign. The London-based sports nutrition and running culture brand has launched its Pomegranate Ultra Electrolytes with Team GB Olympic silver medallist Amy Hunt via a series of original still-life paintings. Created by artists Trish… Source...
Designed like Mamdani
In an era of image-conscious politics, New York City mayor Zohran Mamdani has built an authentic, coherent brand rooted in great design...
Gradwatch 2026: Jason Saffer, Central Saint Martins
Whether he’s creating a tongue-in-cheek campaign encouraging gamers to go outside, or drawing his distinctive cast of blocky, brightly coloured characters, Jason Saffer’s work shares an infectious sense of optimism. Across his graduate portfolio, branding, typography, motion and illustration are treated less as separate disciplines than tools to be combined in service of an idea. As is often the… Source...
Why post houses must adapt to survive
The post-production industry is in huge flux, with major studios closing on a frighteningly rapid basis. But, says Pod Ldn founder Adrienn Major, there are ways to restructure to meet the contemporary needs of brands and businesses...
Inside Arsenal’s supporter-first creative strategy
The north London-based club has gone all in on fan co-creation, building one of football’s most authentic and distinctive brands in the process...
What Instagram’s brand refresh signals about its future
Instagram has launched its first major design shift since 2016. The rollout of the design has so far focused largely on its new wordmark, which was revealed initially by Instagram’s head, Adam Mosseri, on the social platform, accompanied by a simple paragraph: “The wordmark at the top of the app hasn’t changed in 10 years, so it was time for...
Porter Airlines releases limited series of cute collectables
Porter Airlines has become renowned for its elevation of the economy airline experience via small details such as free drinks (served in glassware, no less), snacks and no middle seats. Last year, this insight was turned into a brand platform, The Little Things, which has now been extended into a set of objects. Working with Toronto-based independent agency Academy, Porter...
Yaoting Wang on illustration as a language
Wang approaches illustration as a way to communicate emotion. Here, he tells CR why curiosity, ambiguity and lived experience matter more than style...

