Brazil is often associated with carnival colours and energy. But for Tátil Design’s global CCO Ricardo Bezerra, the country’s real creative advantage lies in its ability to absorb and transform outside influences into something new...
Liquid Death launches wacky soda-scented flushable wipes
In an unexpected collaboration, beverage brand Liquid Death has teamed up with personal hygiene brand Goodwipes to launch a limited-edition pack of wipes, inspired by the former’s sCREAM Soda drink. Strange though the union may seem, Meredith Diehn, SVP of marketing at Goodwipes, says it was “always destined to happen”. Negotiated by partnership agency SonderCo, the project is in fact...
Uncommon is rolling a giant hairball through New York
You know it’s silly season when you’re sent a video of a giant hairball rolling down the streets of Manhattan. The 10ft high ball is apparently made of real human hair (ew!) and was created by Uncommon Creative Studio for K18 to represent the “167 billion hairs New Yorkers lose to shedding”. Named ‘Tumblehair’, the art piece has rolled across...
The Monthly Interview: Simon Taffe
As End of the Road turns 20, the festival’s director and curator reflects on an enduring creative vision, and why discovery remains its greatest asset...
Why PJ Pereira is going all in on AI
The co-founder of Silverside AI talks to CR about setting up an advertising ‘lab’ rooted in AI and how the technology requires different skills from creatives. Plus why its rapid impact on the industry reminds him of the early days of the internet...
Pentagram rebrands the world’s oldest concert hall
Muziekcentrum De Bijloke, the world’s oldest concert hall, has a long and storied history. Located in Ghent, Belgium, it was originally built as a medieval hospital in 1251, retaining this function for centuries until, in the 1980s, it underwent a major transformation to become a dedicated performance space. Several years later it finally opened as the venue we know today...
What do the new euro designs say about Europe?
Money design is an exercise in «soft power and brand positioning on a continental scale», says Design Bridge and Partners’ Ben Thrasher. So what messages can we glean from the proposed new designs for the euro?...
Singapore Airlines launches ‘delivery service’ for Kiwis
The offer, which is named The New Zealanderlivery Service and was created by Motion Sickness and ED. Studio, is running until August 15 and pledges to reunite 23 New Zealanders with loved ones around the world (and bring them safely back again). New Zealanders can apply to take part by visiting a bespoke website at nzds.nz, where they are asked...
Type mirrors music in Phion Symphony Orchestra’s new identity
The Phion Symphony Orchestra has partnered with Dutch design studio Thonik on a new visual identity for the group. Founded in 2019 as a travelling instrumental ensemble, it has no permanent physical home, meaning that it needed a distinctive brand to feel grounded and recognisable. Frequently touring to other countries to perform, and requiring new campaigns for each destination, a...
Great creative careers are grown, not generated
Automating entry-level work may seem efficient, but in the process we risk dismantling the very system that has produced generations of creative talent, writes Saatchi & Saatchi CCO Franki Goodwin...
Why brands are embracing the mockumentary
As brands compete for attention, mockumentaries are emerging as an effective storytelling tool. Filmmaker and creator Batt Maillie speaks to CR about why creating believable worlds is the key to making the format work...
Raleigh’s new campaign celebrates the simple pleasures of cycling
British bicycle maker Raleigh may be best-known for the Chopper – a bona fide 70s cultural icon whose laid back design was immortalised on screen in The Goonies and more recently Stranger Things – but the 139-year-old brand is keen to show it is still relevant. To help launch their latest model, the Raleigh One St (Step Through), they turned...