Panóptico de Actualidad Gráfica y Visual
Wolff Olins’ rebrand for Lloyds Banking Group was created in response to significant changes to the UK banking landscape. From the 2008 financial crisis to the economic shocks of Covid-19, trust in banks has been tested and expectations have risen. As digital challengers gained traction, Lloyds faced a defining challenge – how to stay relevant in a fast-changing, tech-driven market....
The Royal Institute of Philosophy is the UK’s largest independent foundation devoted to advancing philosophical thought. Despite its influence, its brand had become flat, insular and largely understood as ‘by academics, for academics’. “At a moment when philosophy is more needed than ever – from young people navigating difficult futures to those in prisons seeking perspective and agency – the…...
The Yahoo brand needed “a refresh, not a reinvention”, says branding agency JKR. “We needed to create a brand identity that was unmistakably Yahoo, and that meant articulating a design brand idea: ‘modern vintage’ – a playful take on the fun personality that permeated early internet days. “It meant doubling down on purple and making it the thread we pulled...
Created by Lucky Generals, the Guardian’s new ad, titled The Whole Picture, opens with a replaying of the start of Points of View, the brand’s black and white spot from the 1980s which highlighted the importance of looking at a scene, or a story, from all angles before it could be fully understood. A few seconds in to the new...
The tech is still being met with some scepticism, but the most effective brand campaigns in this category lean into clarity over spectacle. We hear from industry experts on what the advertising of AI brands is revealing about the market...
For decades, sodas have carried a familiar warning label – if not on the physical can, then in our collective consciousness. They’ve been cast as the villains of the dental world, synonymous with fillings, enamel erosion and the kind of imperfections people are encouraged to fix. A ‘perfect’ smile, much like a ‘perfect’ brand, has traditionally meant something polished and...
Illustrator Dan Woodger recently brought together two lifelong passions – running and drawing – for his project Run London, Draw London, a large-scale illustrated marathon route that he created in participation with supporters to raise funds for Oxfam. A print of the illustration is now available to purchase, with all money raised going to the charity. The London Marathon was...
AI is rapidly changing how, and if, your brand will show up in search. Here, Justin Inman of ‘AI brand orchestration’ company Emberos explains how to retain visibility in the AI age – and it’s all about quality, not quantity...
From pre-wedding shoots to digital nomads, Hyland explores how the valley of Dali is being reimagined through tourism, labour and image-making – and the impact its had on her own practice...
London-based independent publisher Four Corners has announced the release of a debut book by cultural historian and artist Hazel Atashroo. Titled London’s Ours!, the book takes its name from a newspaper headline printed in 1981, following the Greater London Council’s (GLC) historic shift to a left-wing Labour majority. This election would mark the beginning of a five-year radical reimagining by…...
The photographer explains how assisting became the best way for her to learn and how she’s fused the visual language of fashion and sports photography together in her work...
Now in its 14th year, the annual Fortnum & Mason Food & Drink awards recognise the rich diversity in the UK’s food and drink scene today, covering books, writing, broadcasting as well as prowess in food photography and social content. All the winners were announced last night in a ceremony in central London hosted by Andi Oliver and Angela Hartnett...
