The creative company has been producing its own high-end line of merch for several years now, and this year is running a souvenir shop at Cannes Lions...
Bristol’s radical spirit informs Bristol Dockyards rebrand
The museum in Bristol that houses Isambard Kingdom Brunel’s seminal steamship, the SS Great Britain, has undergone a rebrand courtesy of design agency How&How. Following years of declining visitor numbers, and restricted by an experience that felt out of touch with the spirit of the city, the museum has been renamed Bristol Dockyards, and given a fresh identity in keeping...
The changing voice of sport
For decades, sports brands spoke in the language of discipline, sacrifice and winning. As our relationship with sport evolves, CR looks into how brands are rethinking the tone of voice they use to inspire, motivate and connect...
Aer Lingus launches emotive new poster campaign to celebrate 90 years
The new campaign marks 90 years since Aer Lingus’ inaugural flight in 1936, which carried just five people across the Irish Sea. The airline has since grown to serve over 100 destinations across the UK, Europe and the USA. Rather than focus solely on the service though, Uncommon has taken an emotional approach to the brief, creating a campaign that...
David Hockney and the eye attached to the mind
There is something quietly devastating about losing David Hockney. He wasn’t just an artist but a reminder that looking is a skill, and that joy is serious work. He spent more than six decades insisting on this fact, whether through the depiction of the Yorkshire light or Californian swimming pools. He even kept an iPad beside the bed so he...
The Monthly Interview: Margaret Johnson
In 30 years working at Goodby Silverstein & Partners, Johnson has seen the advertising industry undergo seismic change. Reflecting on her time as CCO, she tells CR why she’s embracing AI, why humour is back and why she’ll always leave her heart in San Francisco...
Hospice New Zealand rates businesses on how they treat the dying
Death and dying are topics that are often extremely difficult to talk about, yet for those with terminal illness, this is an unfortunate reality they are living with every day. Yet, unlike other typical stages of life – education, careers, marriage etc – businesses and organisations tend not to ‘design’ for the dying. A campaign for Hospice New Zealand, created...
Smartphone Free Childhood puts 2026 twist on a 90s video shop
With the news this week that the UK Government is set to ban social media for under-16s, the grassroots movement Smartphone Free Childhood (SFC) has released a timely film that highlights the scale of the challenge facing parents and families today. Much like the PM’s announcement of the plan, the pro bono work strikes a nostalgic tone. Unlike Keir Starmer,...
KFC unveils global rebrand centred on its iconic bucket
KFC has unveiled a sweeping global rebrand that positions the fast-food giant for what it describes as its “next chapter”, spanning everything from visual identity and packaging to restaurant design, digital experiences and menu innovation. Developed in collaboration with branding agency JKR, the work is less of a radical reinvention of the brand and more of a doubling down on...
New campaign challenges disability representation on AI
Created with Presence Creative Studio in Berlin, the new campaign is part of Ottobock’s longstanding efforts to raise disability awareness. It aims to address the current failings of various AI image models to accurately represent people who wear limb prostheses. Titled Dear AI, the campaign features several films that show prosthesis wearers sharing their personal stories in hopes that they…...
What the design industry gets wrong about good taste
The rise of AI has led to a renewed obsession with taste, an attribute seen as more human than machine. Yet the design industry should be more interested in strategy and coherence, says designer and academic Sterlin L Mosley...
Sophie Ebrard documents the inner world of a bullfighter
For her latest series, Sophie Ebrard immersed herself in the contested world of bullfighting, documenting young torero Lalo de Maria and the rituals that exist beyond the arena ...