Fantasy fiction is thriving – and so its visual language. Here, art director Beci Kelly shares her tips for standing out in a rapidly growing market...
Satirical ‘Fossil Ads’ take over London tube station
Commuters stepping into Southwark station in London this week are being met not with the usual barrage of car commercials and airline promotions, but with a biting parody of them. Every ad space in the station – situated directly opposite Transport for London’s (TfL) headquarters – has been taken over by climate campaigners Badvertising in a ‘station domination’ stunt that...
Sol reclaims its heritage in major rebrand
Popular Mexican beer brand Sol has joined forces with Manchester-based creative agency Love to develop a new visual identity informed by its past. Founded in 1899 in the small city of Orizaba, Sol has grown to become a globally recognised beer, but with such a saturated drinks market at present, a new look and feel for the brand was needed...
The rebranding of supplements for Gen Z
CR speaks branding agencies Ragged Edge and Love Child for a look at how supplements have evolved into a self-care status symbol for a new generation...
Tesco celebrates festive feuds in new Christmas campaign
Tesco has released its 2025 Christmas campaign, created in partnership with BBH London. Ditching the traditional single hero film model in favour of multiple smaller films, this latest campaign celebrates the “perfectly imperfect” moments that make up the Christmas holiday. Directed by Jeff Low of Biscuit Filmworks, the series of vignettes revolves around several humorous and relatable… Source...
Remembering Andy Altmann
Andy Altmann, who has died aged 63, was a generational creative talent. Best known for his influential, inventive and often irreverent work with Why Not Associates and the artist Gordon Young, he crested a new wave of exciting, progressive British graphic designers, many of whom graduated from St Martins School of Art and the Royal College in London in the...
The ATP serves up a modernised logo in major rebrand
As part of its ongoing efforts to revolutionise the image of tennis, and appeal to an evolving fanbase, the Association of Tennis Professionals (ATP) has rebranded for the sixth time in its 54-year history, with the help of NYC-based agency Chermayeff & Geismar & Haviv. In response to a growing global audience, and with an eye to engaging younger fans,...
Climate storytelling is broken – but creativity can fix it
Net zero is failing, political rhetoric is hardening, misinformation is everywhere. But agencies and brands can still help shape the climate narrative. Here, strategist Lameya Chaudhury and designer Sana Iqbal discuss how creative thinking and design can rebuild trust and inspire action...
VW France launches charming campaign to encourage car recycling
Created by DDB France, the new ad aims to change public perception of the importance of recycling end-of-life vehicles, which are often left in garages, at the end of gardens, or – as illustrated here – in the middle of nowhere. Rather than adopting a preachy or sentimental tone, the brand opted for dark humour to impart its message, with...
New photo book captures the absurd beauty of New York City
Daniel Arnold’s You Are What You Do brings together 20 years’ worth of work, revealing the photographer’s obsessive, empathetic eye...
The Monthly Interview: Jonathan Kneebone
The co-founder of the Glue Society explains why experiential advertising is growing in stature, and how he’s found a new lease of life after decades in the industry...
JD Sports asks its audience to shoot its new campaign
Created by Uncommon Creative Studio, in its third seasonal campaign for JD Sports, the film hands the camera over to the audience, in order to create an ad that is not just aimed at young people, but shot by them too – on their own phones. Titled Where are you going?, the mini documentary features footage captured by 286 participants...