creativereview

Waave Orchestra’s Drift creates a new music video with every play

Earlier this year, CR posed the question ‘are websites becoming beautiful again?’ in response to several recent cases of web design where creative expression was prioritised over functional efficiency. One compelling addition to that conversation is Drift, a browser-based audiovisual experience by Waave Orchestra that turns the act of pressing play into something responsive… Source...

creativereview

PETA campaign highlights the benefits for men from going vegan

Animal rights non-profit PETA has released a series of new ads promoting the health benefits of a plant-based diet for men – namely, its ability to improve sexual stamina and erectile strength. Developed with Spanish creative agency Samy Alliance, who worked on PETA’s equally bold digestive health campaign from last year, these short spots utilise the organisation’s signature subversive… Source...

creativereview

Design that delivers: Inside the iF Design Award’s sustainability mandate

Design can change behaviour, shift culture and reduce harm, but only when it takes responsibility for its impact. Few disciplines make this clearer than packaging and brand communications, where every material choice, visual decision and strategic move carries real-world consequences. Packaging has long been a major source of unnecessary waste, while brand communications have helped shape the… Source...

creativereview

How to be agile

Nowadays everyone is claiming to be agile. But what does agility in a client-agency relationship really look like? We talk to Jamie Thorp at Reed Words and Molly Rowan-Hamilton at Blueprint Studio, Live Nation about how they make it work...