creativereview

KFC gets tender in new campaign

After the intensity of KFC’s trilogy of Believe ads, where the brand envisions an increasingly frenzied cult-like response from chicken fans, its new commercial feels positively minimalist by comparison. Launched to promote KFC’s Tenders & Dips range, the spot avoids showing off any of the product imagery we might typically expect and instead offers a one-shot take of Frank Watkinson...