creativereview

Gradwatch 2026: Grace Moran, University of Brighton

Grace Moran takes great inspiration from nature in the creation of her art. This includes everyday experiences of the trees and plants she sees in the tree nursery in Brighton where she volunteers, but also other “unconventional and experimental techniques”, including mudlarking, metal detecting and underwater photography. These experiences, and her daily walk to university… Source...

creativereview

Puresport ditches AI-generated product shots for oil paintings

With AI-generated imagery becoming an increasingly routine part of branded work, Puresport has decided to go against the grain with a distinctly traditional campaign. The London-based sports nutrition and running culture brand has launched its Pomegranate Ultra Electrolytes with Team GB Olympic silver medallist Amy Hunt via a series of original still-life paintings. Created by artists Trish… Source...

creativereview

Gradwatch 2026: Jason Saffer, Central Saint Martins

Whether he’s creating a tongue-in-cheek campaign encouraging gamers to go outside, or drawing his distinctive cast of blocky, brightly coloured characters, Jason Saffer’s work shares an infectious sense of optimism. Across his graduate portfolio, branding, typography, motion and illustration are treated less as separate disciplines than tools to be combined in service of an idea. As is often the… Source...

creativereview

Rumble rebrand transforms its wordmark into stories and sounds

Sydney-based creative agency Bear Meets Eagle on Fire has unveiled its recent rebrand of Australian sound and music studio Rumble, following the studio’s decision to emphasise the critical role of sound in storytelling through its own branding. Under the aptly titled new brand positioning, ‘Sound is Story’, the team at Bear Meets Eagle on Fire devised a fresh visual identity...