We talk to the Swedish agency about how it mixes purpose with humour and storytelling to create campaigns that have made headlines around the world, including The World’s Ugliest Lawn and Vehicle of Hope...
Old Finnish railway symbol repurposed for The Train Factory
A symbol once used to tell engineers where to lift a train carriage has become the centrepiece of a new identity for The Train Factory, a former locomotive manufacturing site turned culinary and cultural destination in Helsinki. Located in the city’s Vallila district, the historic facility has been repurposed as a major hub for contemporary dining, live entertainment, art, sport...
Smalls turns ‘cat’ into a state of mind with new 360° campaign
US cat food brand Smalls is taking a decidedly broader view of feline culture with its largest campaign to date, positioning ‘cat’ not simply as an animal but as an attitude. Developed in-house, in partnership with production company Chico Studio and photographer Paul Yem, Is Cat eschews a single tagline for a flexible language system designed to work across multiple...
The Conversation: Heritage in Design
Heritage is everywhere in design right now. But whose stories are being told, who gets to tell them, and what’s left out? Here, four designers share their thoughts on the pitfalls – and opportunities – of drawing on the past...
Tinder Thailand celebrates the charm of being your real self
Curating your online self for dating apps can be a tedious task. While it can be tempting to add a few centimetres to your height, inflate your hobby of doomscrolling into an elaborate pastime, or borrow a dog for your pics, ultimately honesty is the best policy – and usually the most effective approach. Tinder Thailand’s latest campaign is all...
New Volvo ad shows how it’s changed car safety
Volvo Cars has been known for its safety for decades, though it might perhaps be hard for contemporary audiences to sum up why this is. Enter a new film from the brand which serves to remind us just how innovative the company has been in this area. On the surface the style of the ad is pretty dry – a...
What Japan knows about designing for an AI-fatigued world
In an age of accelerating AI adoption and rising user fatigue, Japan’s design principles offer a different path forward – one that prioritises trust, usability and human need over noise and novelty, says Experience.Lab’s Joe Oliver...
Soda brand poppi on following its gut
Poppi has redefined what a soft drink can look like by borrowing the codes of fashion, beauty and internet culture. CR speaks to the team behind its creative strategy as it expands into the UK...
New Ikea Sweden ads come with a twist
Furniture ads tend to show a minimalist vision of life. Yes, there might be the odd book or blanket slung casually on a chair but the homes featured in ads are broadly free of the clutter that the vast majority of us live with. A new ad from NoA Åkestam Holst in Sweden aims to highlight the reality of our...
Why Burbia is building a creative world beyond brand briefs
The London-based studio’s founder and creative director, Tan Gillies, reflects on five years of pushing against the agency machine, and the freedom that comes with staying small...
Gradwatch 2026: Harry Murray, London College of Communication
For the vast majority of people, university is an opportunity to hone their skills and expand their knowledge of their chosen subject. While that is true of Harry Murray, who recently graduated from London College of Communication with first class honours in photojournalism and documentary photography, he is also that rare example of someone who started their degree with a...
Big Issue marks 35th anniversary with city-wide protest art show
The weekly British street paper Big Issue turns 35 this year, and to mark the occasion they’re putting on a show. Presented by creative studio Grow Up in collaboration with Uncle, Paste Present Future is a visual history of protest and street art bringing together 35 contemporary artists. Taking place throughout London, the project features some big hitters from the...