creativereview

PETA campaign highlights the benefits for men from going vegan

Animal rights non-profit PETA has released a series of new ads promoting the health benefits of a plant-based diet for men – namely, its ability to improve sexual stamina and erectile strength. Developed with Spanish creative agency Samy Alliance, who worked on PETA’s equally bold digestive health campaign from last year, these short spots utilise the organisation’s signature subversive… Source...

creativereview

Design that delivers: Inside the iF Design Award’s sustainability mandate

Design can change behaviour, shift culture and reduce harm, but only when it takes responsibility for its impact. Few disciplines make this clearer than packaging and brand communications, where every material choice, visual decision and strategic move carries real-world consequences. Packaging has long been a major source of unnecessary waste, while brand communications have helped shape the… Source...

creativereview

How to be agile

Nowadays everyone is claiming to be agile. But what does agility in a client-agency relationship really look like? We talk to Jamie Thorp at Reed Words and Molly Rowan-Hamilton at Blueprint Studio, Live Nation about how they make it work...

creativereview

The letter I serves as muse for Imperial College London’s new sub-branding

Following Pentagram’s major rebrand of Imperial College London in 2024, the world-renowned university, which focuses on science, engineering and medicine, has enlisted the help of Norwich-based design studio The Click to make this visual identity work at scale. The design team’s job was to create sub-branding and a comprehensive brand architecture for Imperial, which catered to its 24 different… Source...

creativereview

The Ordinary skewers beauty marketing with luxury supermarket pop-up

Skincare advertising is full of products promising ‘magic’ results and ‘medical-grade’ formulas, often dressed up in the kind of glossy branding that’s designed to heighten perceived value. But The Ordinary has spent the last few years doing the opposite, dismantling the industry’s marketing machinery in full public view. The brand’s recent work with Uncommon Creative Studio has consistently… Source...