creativereview

Somersby calls out modern-day BS in latest campaign

Cider brand Somersby’s latest campaign takes aim at some of the stranger habits and obsessions spawned by life online. Created by Fold7, Time Out from the Bullshit marks a new global platform for the brand that positions Somersby as an antidote to the performative self-improvement, algorithm-driven trends and digital noise that increasingly shape modern life. Directed by Eoin Glaister through…...