Joint ECDs Lisa Nichols and Gary Fawcett, currently of TBWAMCR, reflect on 30 years of working together, and how they’ve navigated industry change...
Green toy soldiers become powerful symbol for new IWM exhibition
Design agency Johnson Banks has created a striking visual identity for Childhood in War, a major new exhibition at the Imperial War Museum (IWM) in London that explores the impact of conflict on children stretching all the way from the First World War to the present day. Running until February 28 next year, the free exhibition is the first in...
Audible’s new brand campaign says stories can change your life
Independent agency Special US has teamed up with Audible’s newly formed in-house creative group on a new global brand campaign that seeks to reposition listening as more than a way to pass the time, instead framing it as an experience that can fundamentally alter how people feel, think and behave. Rolling out across film, outdoor, digital, social, audio and experiential...
Fx Goby directs Arsenal’s first animated kit launch
Football kit launches have evolved in recent years to become major creative events, with clubs increasingly using films, fashion collabs and celebrity talent to sprinkle their new season releases with cultural relevance. Arsenal’s latest effort continues that trend, but instead of only foregrounding star players or depicting match-day drama, the campaign film, titled Arsenal State of Mind… Source...
Why OOH needs to start a conversation
As brands embrace humour, boldness and cultural references in OOH, 10 Days co-founder Jolyon White tells CR why the bigger creative risk is playing it safe...
Jasmina Wood on learning to take creative risks
The writer/director of Dinner Date discusses her unconventional route into filmmaking, and why she’s set on building a career on her own terms...
Gunnersbury Park & Museum gets a colourful new identity for its centenary
Branding agency Wiedemann Lampe has unveiled a new identity and wayfinding system for Gunnersbury Park & Museum, giving the west London destination a clearer public face as it marks its centenary. The project aims to reposition the 72-hectare park and museum with a more cohesive identity that better reflects the breadth of its offer, from heritage landscapes and exhibitions to...
DNCO designs Vermont’s first-ever tourism brand
Vermont Tourism has partnered with leading place branding agency DNCO to create the state’s first-ever dedicated tourism brand. Under the new tagline ‘State of Inspiration’, the work looks to increase Vermont’s visibility at home and abroad, and drive global tourism to the area. Citing recent research, Luis Mendoza, managing director of DNCO, explains: “79% of people say Vermont is charming…...
Can local government reorganisation realise the value of brand?
With structural changes happening across England, councils have a rare opportunity to rethink what they stand for – and how they can build trust with residents, writes graphic designer Dennis Cook...
M — N Associates turns Lôcô Art Market into ‘working factory’
Vietnam creative studio M — N Associates has created a new visual identity for Lôcô Art Market, turning the Ho Chi Minh City event into a playful ‘production line’ for local creativity. The Summer 2026 edition marks the first time that Lôcô has operated as a collaborative platform rather than a standalone art market. Conceived as a gathering point for...
New Balance campaign reveals the slow path to fast football
New Balance Football has launched a global campaign showcasing its new Furon football boot. Designed for speed, the campaign’s hero film defies expectations by focusing on the slow, methodical path to greatness. ‘You can become a fast footballer’, New Balance tells us, ‘but you can’t rush the process’. Created in collaboration with London-based creative studio Blind Faith… Source...
Girlguiding unveils first full uniform redesign in 30 years
Girlguiding has unveiled its first full uniform redesign in more than 30 years, working with HemingwayDesign and nearly 55,000 girls and women to create a range designed around self-expression, comfort and practicality. The UK’s largest youth organisation for girls, which has around 385,000 members, last overhauled its uniform in 1990, when it collaborated with British fashion designer Jeff… Source...