Panóptico de Actualidad Gráfica y Visual
British fashion brand Whistles is marking its 50th anniversary with a new brand platform, Designed for an Open Mind, which has been developed with creative agency Weirdo. The repositioning is being launched through a campaign featuring 50 women aged between 19 and 72. Rather than casting traditional models, Whistles and Weirdo put up posters around London asking applicants to explain...
Supercell, the publisher and developer behind Clash Royale, has torn up the mobile ads playbook and is instead using brand-building to develop a cultural franchise...
“There is a resurgent culture of physical independent publishing, and in Ireland at least, there are several excellent book fairs, and now seems like a moment to produce material on paper through an independent press,” says Peter Maybury of the impetus behind Also editions, which has already published a series of books created by designers, musicians and artists, including Maybury...
Boots has launched a new brand platform and campaign created in collaboration with an integrated team from WPP. Looking to further cement its position as the UK’s leading health, beauty and wellness retailer, the new platform showcases the many ways in which Boots supports its customers through every stage of life. ‘Give it Some Boots’ is led by a new...
CR meets the co-founders of Park & Battery agency to discuss all things B2B – from how to encourage brands to embrace change to the use of AI for customer insight...
The former CMO of Goalhanger, LadBible and Boiler Room explains what an ADHD diagnosis revealed about 20 years of hyperfocus, pattern recognition and burning out on schedule...
We talk to BBH London’s CCO Felipe Serradourada Guimaraes and deputy CSO Saskia Jones about what makes their working partnership tick...
Australian retirement savings company MLC has teamed up with independent creative studio Princess for a cinematic, genre-spoofing film directed by Mark Molloy, in his first major work since this summer’s Backyard Legends campaign for adidas starring Timothée Chalamet. Described by Molloy as “a classic caper film”, The Heist follows a ragtag gang of everyday Australians as they hatch an increasingly...
Comic Relief has partnered with US-based creative agency Quality Meats on a new campaign, titled Not Our Problem, which uses satire to tackle child poverty. Recent surveys show that in the US alone, 11 million children are currently destitute, and yet many adults are unwilling to take the time to help. With this in mind, Comic Relief’s latest PSA, created...
Madonna’s recent Grindr takeover represents a watershed in the use of platforms such as Grindr, Spotify and Google Maps, with brands no longer buying media and instead joining online communities...
Forget AI-generated ‘perfection’. Bad work is crucial to reaching new creative heights, says Baldwin&’s Emily Watson...
Titled ‘The World Will Wait’, the new ads are created in a collaboration between Ogilvy Singapore and Ogilvy Thailand. Their premise is simple: work shouldn’t always take precedence over those you love and taking a rest to eat and hang out with your family is good for everyone. While in some hands, this message could have been relayed in a...
