Olympic branding has changed dramatically in the digital era. Ahead of the 2028 Games, the LA28 design team tell CR about creating a visual identity built to adapt across platforms, audiences and the city itself...
Wayne Rooney recites Shakespeare in Nike x Palace World Cup ad
For those of you not counting down the weeks, days and indeed minutes, the FIFA men’s World Cup gets underway on June 11. Which means the major sporting sponsors are once again battling for attention and cultural relevance. While adidas went big earlier this month with a star-studded, street-style throwback, Nike are harking even further back to launch their three-way...
Why brand design still matters in the age of AI
In their new book, graphic designers Katharina Sussek and Jens Müller examine how colours, symbols and typefaces shape how we perceive companies and products – and why originality still matters...
How Koko is reimagining what a live venue can be
As the historic London institution turns 125, its creative director and CEO discusses laying the foundations for a new kind of cultural destination...
Why everyone is obsessed with Jon-Paul’s balls
Through his studio 12 Pentagons, Jon-Paul Wheatley has built a cult design brand around one of sport’s most familiar objects, attracting the attention of adidas, Burberry and others along the way...
NGLM Group identity features a typeface inspired by Trajan’s Column
Designing for designers is never the easiest task, so it makes sense that when looking to create a bold new identity for the NGLM Group, Gärde Design looked to history: specifically the lettering on Rome’s epic Trajan’s Column, which has long been an influence for modern typefaces. NGLM Group brings together heritage Swedish design brands including Nordiska Galleriet and Länna...
Truffl boldly reimagines Korean food branding
Inspired by the boldness of Korean cuisine, US-based food brand Korean Bros has worked with branding agency Truffl to develop a punchy and playful look for its products. The work saw the designers at Truffl create a full brand identity, packaging system and wider visual language to help Korean Bros stand out on the shelf. Describing Korean food culture as...
Exposure: Dev Dhunsi
The artist talks to Gem Fletcher about the complexities of identity and the elusive nature of photography, which presents itself as fact, but always “captures something that has already shifted, already disappeared”...
A look at this year’s D&AD Yellow Pencil winners
A D&AD Pencil remains one of the most coveted awards in the commercial creative industries, with the non-profit organisation having a truly global reach, as evidenced by the entries to this year’s awards, which came in from 89 countries, the highest number in the awards’ history. Earlier this week, D&AD held a number of panels and talks in venues across...
Jessica Gysel on the return of her cult lesbian zine, Kutt
Originally published from 2002-03, the short-lived but highly influential magazine is being reissued as a single volume by Idea. CR meets its founder...
The shifts in sports photography
As sports brands compete for cultural relevance, photography is moving away from polished action shots and instead towards imagery shaped by fashion and documentary. CR speaks to those working in the industry about the changes and the challenges...
London Sinfonietta’s dynamic new identity reacts to music itself
London Sinfonietta has unveiled a lively new rebrand, created in collaboration with local design agency NB Studio. Founded in 1968, the orchestra is known for its radical approach to music creation and commissioning, and now has an identity that lives up to its reputation. Working with brand strategist Cecilia Martin, the team at NB Studio identified the unique space that...