Cat food brand Sheba has launched a programme designed to get cats to adore their owners. Created by AMV BBDO, the relationship-building initiative, Ignored to Adored, is a tongue-in-cheek swipe at the aloof nature of our feline friends. According to research conducted on behalf of the Mars-owned brand, one of the most pressing questions cat owners turn to Google with...
Rosemaund brings a Guy Ritchie flavour to English whisky
A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market. With seemingly every self-respecting celebrity getting in on the drinks business (see: Ryan Reynolds’ Aviation Gin, Kylie Jenner’s Sprinter vodka soda line and Ricky Gervais’ Dutch Barn Orchard Vodka, to name just a few),...
Rosemaund brings a Guy Ritchie flavour to English whisky
A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market. With seemingly every self-respecting celebrity getting in on the drinks business (see: Ryan Reynolds’ Aviation Gin, Kylie Jenner’s Sprinter vodka soda line and Ricky Gervais’ Dutch Barn Orchard Vodka, to name just a few),...
Cricket Wireless turns voicemails into one-off vinyl records
US mobile service provider Cricket Wireless has turned people’s saved voicemails into bespoke vinyl records, in an activation developed with San Francisco-based creative agency Argonaut that makes a case for preserving the moments that might otherwise get lost in our phones. The project, called Vinyl Voicemails, took place at Brooklyn record store Vinyl + Thread. Visitors could transfer audio… Source...
The Conversation: How creativity can counter greenwashing
As the EU tightens its rules around environmental claims, three industry experts make the case for a more imaginative, optimistic approach to sustainability...
Anime and the future of creativity
What makes a piece of creative work memorable? Looking to anime’s tradition of Sakuga, Territory Studio art director Erich Nemcek considers why the presence of the human hand may matter more than ever in an age increasingly shaped by automation...
Digital bank Kuda targets young Nigerians with new rebrand
Copenhagen-based creative agency Barkas has partnered with Nigerian digital bank Kuda on a fresh identity, designed to celebrate the company’s roots, and to kickstart a new chapter of growth. Guided by the core concept of ‘more life’ – which originates from Jamaica but is now used globally – Barkas’ work for Kuda is all about giving Nigerians the financial tools...
CrazyGames stakes its claim in the ‘web rush’ with bold rebrand
The popular free-to-play web games platform CrazyGames has unveiled a new identity, marking its biggest evolution since its launch in 2014. Developed with DixonBaxi, whose clients in the gaming space include EA Sports and Roblox, the rebrand introduces a more prominent role for cat-eared mascot Ziggy, alongside a new tagline: ‘Your kind of crazy’. The work arrives at a time...
New book celebrates the lost graphics of holiday brochures
A chance discovery at an antiques market led Jonny Trunk down a rather niche graphic design rabbit hole. In his new book, Holiday Exotica, he explores the curious world of vintage travel brochures, whose striking use of colour, illustration and typography offer a different perspective on commercial design. “The book started when I found a 1960s Lake District map at...
Cinematic campaign tackles railway suicides in the Netherlands
The Dutch Railway Sector and 113 – the national suicide prevention line in the Netherlands – have partnered with Amsterdam-based advertising agency Yune on a new campaign aimed at reducing deaths on the nation’s rail network. Each year, nearly 200 people die by suicide on the Dutch railways, and many more people are affected by the events, including family members...
What does Britishness mean today?
Being challenged on a recent brief to make a brand ‘feel British’ set We Are Pi’s Rick Chant thinking about what this means, when all the clichés are removed...
The Avalanches on the influence of childhood ads
On their new album No Bad Memories, the Australian electronic outfit turn their attention to the jingles, startup chimes and commercial sounds that soundtracked their late-20th-century childhoods...

