Titled An Inventory of Detail, the new Fred Perry zine opens, naturally, with a look at the classic 1952 Fred Perry shirt – “the genesis of an enduring subcultural uniform” – honing in on details such as its angled two-button placket and its laurel wreath logo: “Given to Fred upon each of his three consecutive Wimbledon wins – taken by...
How Cult Kits built a brand around football shirt culture
Co-founder David Furzer-Jones reflects on the rise of the vintage kit market, and how fandom, nostalgia and storytelling have fuelled the company’s growth...
Waave Orchestra’s Drift creates a new music video with every play
Earlier this year, CR posed the question ‘are websites becoming beautiful again?’ in response to several recent cases of web design where creative expression was prioritised over functional efficiency. One compelling addition to that conversation is Drift, a browser-based audiovisual experience by Waave Orchestra that turns the act of pressing play into something responsive… Source...
Kiss embraces its pirate radio origins in new rebrand
Audio brand Kiss has undergone a full scale rebrand courtesy of London-based design agency Not Wieden+Kennedy. Inspired by its roots as a pirate radio station, the new identity introduces a noticeably bolder look and feel for the brand, aimed at a new generation of listeners. Tasked with this refresh, the team at Not Wieden+Kennedy homed in on a simple yet...
PETA campaign highlights the benefits for men from going vegan
Animal rights non-profit PETA has released a series of new ads promoting the health benefits of a plant-based diet for men – namely, its ability to improve sexual stamina and erectile strength. Developed with Spanish creative agency Samy Alliance, who worked on PETA’s equally bold digestive health campaign from last year, these short spots utilise the organisation’s signature subversive… Source...
The Monthly Interview: Valtteri
The creative producer has worked on elaborate events for brands and musicians from Balanciaga and Burberry to Travis Scott and Kendrick Lamar. We talk to him about his career journey so far...
Design that delivers: Inside the iF Design Award’s sustainability mandate
Design can change behaviour, shift culture and reduce harm, but only when it takes responsibility for its impact. Few disciplines make this clearer than packaging and brand communications, where every material choice, visual decision and strategic move carries real-world consequences. Packaging has long been a major source of unnecessary waste, while brand communications have helped shape the… Source...
Strongbow leans into its Britishness in new campaign
Titled Refreshing the Nation, the new campaign for Strongbow arrives at a time when British identity feels in crisis, being pulled in multiple directions at once. In response, director Glenn Kitson leans into familiar icons of British life in the central film – seagulls, pubs and the weather are all represented, accompanied by The Streets’ classic song, Fit But Don’t...
Lonely Planet’s new zine reminds readers why they travel
Artifact swaps practical travel tips for personal storytelling. Here, the team behind the publication share how it sits alongside the brand’s wider ambitions...
How to be agile
Nowadays everyone is claiming to be agile. But what does agility in a client-agency relationship really look like? We talk to Jamie Thorp at Reed Words and Molly Rowan-Hamilton at Blueprint Studio, Live Nation about how they make it work...
Inside Jonathan Burton’s takeover of Fortnum & Mason’s Parlour
The illustrator has transformed the space into an immersive landscape of surreal characters, hidden details and playful storytelling. Here he talks to CR about the process...
Axe embraces football fandom in series of silly films
With the World Cup rolling around, there is sure to be an influx of silly costumes, face paint and outlandish fan behaviour sitting on the sidelines. While it’s a chance for people to show off their national pride, deodorant brand Axe (known as Lynx in the UK and Ireland) is showing how it’s helping people still smell good underneath the...

