creativereview

Subway spotlights strange customer requests in new campaign

Subway has launched its first standalone EMEA campaign in collaboration with global creative agency Saatchi & Saatchi. Titled Get Your Own Way, the new brand proposition homes in on Subway’s original USP: an unrivalled level of customisation. Since 1965, the fast food franchise has offered a build-your-own sandwich system, allowing customers to be as picky as they like about every...

creativereview

Highlands’ new identity puts the region’s character on the map

Set high in North Carolina’s Blue Ridge Mountains, Highlands is a small mountain town surrounded by forests, waterfalls and winding roads. But despite its remote setting, the destination has developed a more polished side, with restaurants, boutiques, galleries, live music and high-end hotels sitting alongside its rugged natural landscape. Now, Highlands’ tourism organisation has unveiled a new… Source...

creativereview

Visit Sweden campaign launches ‘a paradise for introverts’

With recent research revealing that 48% of Britons view themselves as introverted, Visit Sweden, the tourist board for another famously introverted country, has unveiled The Introvert Travel Agency. Opening as a pop-up experience in London between October 28-31, this novel travel agency caters to travellers who value peace and quiet on their holidays, rather than jam-packed itineraries and… Source...

creativereview

Oat Cult goes for horror in new campaign

First KFC would have us Believe in Chicken, now Oat Cult’s latest ad asks its followers to deliver pets and loved ones into a mysterious ‘orifice’ in the ground, to receive spurts of tiramisu-flavoured oats (yes, you read that correctly). The cinematic new ad, directed by Mike Upson, takes viewers into the black-and-white world of 16th century Italy to tell...

creativereview

Marshall spotlights indie music venues in new campaign

Created in partnership with Anomaly ad agency, the films are shot by acclaimed filmmaker and photographer Cheryl Dunn and aim to demonstrate Marshall’s commitment to grassroots music, which stretches back to the early 60s when the brand first began supporting independent artists and venues. The first episode of the The Dead Venue Sessions sees Bronx-based Dominican punk band Planta Industrial…...