creativereview

Rumble rebrand transforms its wordmark into stories and sounds

Sydney-based creative agency Bear Meets Eagle on Fire has unveiled its recent rebrand of Australian sound and music studio Rumble, following the studio’s decision to emphasise the critical role of sound in storytelling through its own branding. Under the aptly titled new brand positioning, ‘Sound is Story’, the team at Bear Meets Eagle on Fire devised a fresh visual identity...

creativereview

Liquid Death launches wacky soda-scented flushable wipes

In an unexpected collaboration, beverage brand Liquid Death has teamed up with personal hygiene brand Goodwipes to launch a limited-edition pack of wipes, inspired by the former’s sCREAM Soda drink. Strange though the union may seem, Meredith Diehn, SVP of marketing at Goodwipes, says it was “always destined to happen”. Negotiated by partnership agency SonderCo, the project is in fact...

creativereview

Type mirrors music in Phion Symphony Orchestra’s new identity

The Phion Symphony Orchestra has partnered with Dutch design studio Thonik on a new visual identity for the group. Founded in 2019 as a travelling instrumental ensemble, it has no permanent physical home, meaning that it needed a distinctive brand to feel grounded and recognisable. Frequently touring to other countries to perform, and requiring new campaigns for each destination, a...