The north London-based club has gone all in on fan co-creation, building one of football’s most authentic and distinctive brands in the process...
What Instagram’s brand refresh signals about its future
Instagram has launched its first major design shift since 2016. The rollout of the design has so far focused largely on its new wordmark, which was revealed initially by Instagram’s head, Adam Mosseri, on the social platform, accompanied by a simple paragraph: “The wordmark at the top of the app hasn’t changed in 10 years, so it was time for...
Porter Airlines releases limited series of cute collectables
Porter Airlines has become renowned for its elevation of the economy airline experience via small details such as free drinks (served in glassware, no less), snacks and no middle seats. Last year, this insight was turned into a brand platform, The Little Things, which has now been extended into a set of objects. Working with Toronto-based independent agency Academy, Porter...
Yaoting Wang on illustration as a language
Wang approaches illustration as a way to communicate emotion. Here, he tells CR why curiosity, ambiguity and lived experience matter more than style...
Rumble rebrand transforms its wordmark into stories and sounds
Sydney-based creative agency Bear Meets Eagle on Fire has unveiled its recent rebrand of Australian sound and music studio Rumble, following the studio’s decision to emphasise the critical role of sound in storytelling through its own branding. Under the aptly titled new brand positioning, ‘Sound is Story’, the team at Bear Meets Eagle on Fire devised a fresh visual identity...
Why the battle for brand distinctiveness starts with type
As brands fight to remain relevant and memorable in an AI-driven world, custom typography is no longer a luxury but a strategic necessity, says Tom Foley, creative type director at Studio Drama...
What Brazilian creativity can teach us about originality
Brazil is often associated with carnival colours and energy. But for Tátil Design’s global CCO Ricardo Bezerra, the country’s real creative advantage lies in its ability to absorb and transform outside influences into something new...
Liquid Death launches wacky soda-scented flushable wipes
In an unexpected collaboration, beverage brand Liquid Death has teamed up with personal hygiene brand Goodwipes to launch a limited-edition pack of wipes, inspired by the former’s sCREAM Soda drink. Strange though the union may seem, Meredith Diehn, SVP of marketing at Goodwipes, says it was “always destined to happen”. Negotiated by partnership agency SonderCo, the project is in fact...
Uncommon is rolling a giant hairball through New York
You know it’s silly season when you’re sent a video of a giant hairball rolling down the streets of Manhattan. The 10ft high ball is apparently made of real human hair (ew!) and was created by Uncommon Creative Studio for K18 to represent the “167 billion hairs New Yorkers lose to shedding”. Named ‘Tumblehair’, the art piece has rolled across...
The Monthly Interview: Simon Taffe
As End of the Road turns 20, the festival’s director and curator reflects on an enduring creative vision, and why discovery remains its greatest asset...
Why PJ Pereira is going all in on AI
The co-founder of Silverside AI talks to CR about setting up an advertising ‘lab’ rooted in AI and how the technology requires different skills from creatives. Plus why its rapid impact on the industry reminds him of the early days of the internet...
Pentagram rebrands the world’s oldest concert hall
Muziekcentrum De Bijloke, the world’s oldest concert hall, has a long and storied history. Located in Ghent, Belgium, it was originally built as a medieval hospital in 1251, retaining this function for centuries until, in the 1980s, it underwent a major transformation to become a dedicated performance space. Several years later it finally opened as the venue we know today...