Panóptico de Actualidad Gráfica y Visual
Refurbished tech marketplace Back Market is putting its founder’s credibility – and his mother’s possessions – on the line in a new global campaign promoting The Back Market Promise. In a new spot created by Mother, founder Thibaud Hug de Larauze swears on his mum’s life that the refurbished tech sold by Back Market is top-notch. So much so that...
The Cardiff-based Welsh National Opera recently celebrated its 80th anniversary – an impressive milestone for a company built on an art form that, in the infamous words of Timothée Chalamet, “no one cares about anymore”. To mark the occasion, the WNO set out to prove the American actor wrong, and instead used his dismissive remarks as inspiration for a bold...
For years, gamification meant points, badges and streaks. But CR looks into a new generation of campaigns borrowing from the systems, behaviours and world-building principles that make games worth coming back to...
Studio Kiln has unveiled a new visual identity for the 2026 BAFTAs, introducing a flexible motion-led system designed to unify the organisation’s four annual ceremonies while giving each its own distinctive character. Initially commissioned to create the awards’ PR campaign, the brief quickly expanded into a broader identity project spanning Film, Television, Games and Craft. Source...
Artist Nathaniel Mary Quinn’s singular vision became the centrepiece of one of the year’s biggest and most provocative album campaigns...
Creative agency How&How has unveiled a new brand identity for Meteoric, a German energy supplier that is hoping to shake up the European mid-market with a science fiction-inspired proposition. How&How partnered with the startup – formerly known as Zeus Energy – to create its strategy, name, verbal and visual identity and digital experience, positioning Meteoric as an ‘out-of-this-world’… Source...
Base Design has partnered with South Korean luxury department store The Hyundai to launch The Hyundai Hi, a new digital platform that reimagines the role of the department store in an age dominated by ecommerce and AI. Positioned as ‘The Hyundai in your pocket’, the platform represents a shift away from a traditional online shopping experience. Instead, it has been...
The prophecy that in the future all advertising would be produced by machines, replacing human creativity, appears to be shifting, notes Ben Kay. Could it end up as another metaverse?...
A new identity for South Kensington aims to recast one of London’s best-known museum districts as a cultural quarter defined by curiosity rather than heritage alone, while also showcasing how AI-powered audience research is beginning to reshape branding practice. Frost*collective has completed an 18-month rebrand for the Exhibition Road Cultural Group (ERCG), whose members include the V&A… Source...
Children are being shortchanged with games that forego fun, weirdness, humour or any sense of creativity in favour of dopamine-hacking, micropayment-extracting platforms, says writer Emma Tucker...
Studio Blackburn was approached by founder Nick Ellis to create a unified brand that could also differentiate between two newly acquired shops in Blackheath Village and Blackheath Standard, located in the London borough of Greenwich. “We developed a multifaceted architecture strategy to manage the two distinct shop personalities under the overarching Ellis Butchers umbrella… Source...
The newspaper’s head of games, Jonathan Knight, explains why a consistent, human-crafted approach keeps millions of daily players coming back to the likes of Wordle, Crossplay and Pips...
