The best packaging does more than grab attention, it shapes the experience of the product. CR explores how creatives are taking inspiration from other categories and rethinking form and function to build distinctive brands...
Arsenal unveils bespoke typeface inspired by a club legend
David Rocastle was one of Arsenal’s defining players of the late 1980s and early 1990s, helping the club win the old First Division title in 1989 and 1991. Known affectionately as Rocky, he was admired as much for his character as for his talent on the pitch. It is fitting, then, that Arsenal have chosen to pay tribute to Rocastle...
Why Tim Walker’s new show arrives at an important moment
Walker’s new exhibition at London’s National Portrait Gallery is a glorious celebration of queer history when the community once again feels under threat, says designer Simon Hatter...
New campaign reveals how MND takes away what you love
Pablo London has collaborated with the MND (Motor Neurone Disease) Association to launch a new brand campaign. Titled Life Stripped Away, it offers a moving insight into the condition, revealing how MND steadily takes away “what you love”. Focusing on four different people from across the UK who suffer from MND, Pablo’s work on the campaign includes a 90-second hero...
Publicis Groupe’s Jason Williams on the importance of listening
As head of creative excellence for the ad network’s APAC and MEA region, Williams has discovered that considered listening and learning are key to understanding the multiple countries he works across...
Sport In Mind campaign highlights how running helps mental health
The new film, titled Any Run & Everyone, was “a massive labour of love” by creative director Paul Jordan, who also wrote the poem/song at the heart of the film. The subject came of out his personal experience with running, which he has done all his life without really knowing why, though recognised it was helpful “if life got stressful...
The Creative Review Annual Awards 2027 are open for entries
Creative Review’s Annual Awards have been highlighting the best in commercial creativity for well over 20 years now, giving us an alumni of winners and work that demonstrates clearly how excellent design and advertising leads to audience engagement and success for brands and businesses. With this in mind, we have themed our 2027 awards showcase, ‘Creativity that means business’… Source...
Sour Patch Kids takes aim at Oreo in first UK campaign
Confectionery brand Sour Patch Kids is marking its first-ever integrated campaign in the UK by tearing down advertising’s fourth wall – and, in some cases, the billboard next door. Created by VCCP, the campaign introduces the brand platform Not As Sweet As They Look, turning the sweets’ cute appearance and sour taste into a series of mischievous OOH executions. The...
Why brands are falling for newspapers again
As audiences tune out the digital noise, Newspaper Club’s Kaye Symington tells CR about the enduring appeal of print, and how brands can realise its creative potential...
What children’s photography can teach us
Annebella Pollen’s new book and exhibition traces the overlooked history of children’s photography, revealing how young people have used cameras to communicate, play and see the world differently...
Imaginary Forces uses paint to bring War title sequence to life
Los Angeles-based design studio Imaginary Forces recently unveiled its dynamic opening title sequence for new UK legal drama War. Using expressive brushstrokes, the team created an engaging and endlessly shifting landscape of paint to cleverly depict the show’s themes. From the creator of Lupin and Hijack, War follows the spirited rivalry between two law firms in London who take on...
Paris Match opens its photo archives for the first time
The archives form part of LVMH’s Journées Particulières, a biannual event where the fashion brand allows the public behind-the-scenes in some of its private venues...