creativereview

Folk patterns inspire the identity for the NAI in Lithuania

When the Lithuanian design studio Praktika began working on the branding for the National Institute of Architecture – a new centre in Kaunas, Lithuania, which is dedicated to architectural research, heritage, initiatives, ideas and discussion – the team looked to incorporate “authentic Lithuanian architectural elements”. To do this they took inspiration from the Unesco World Heritage-listed… Source...

creativereview

Doritos turns Ronaldo’s infamous haircut into a marketing myth

Was Brazilian football legend Ronaldo’s infamous half-moon haircut secretly meant to be a triangle? That’s the tantalising question posed by Doritos in an agreeably bizarre campaign that reframes one of the sport’s most talked about fashion statements as a ‘lost’ marketing stunt. For the uninitiated, some context: in the summer of 2002, Brazil and their talismanic striker were seeking redemption…...