Panóptico de Actualidad Gráfica y Visual
Has the John Lewis Christmas ad, which has been a much-anticipated fixture of the season since 2007, started to lose its lustre? Perhaps in anticipation of that question, the retailer has done something it has never done before at this time of year: put a bona fide star in front of the camera. Fresh from her latest stint as the...
Following Mother Design’s recent rebrand of spiritual guidance marketplace Keen, the agency has collaborated once again with its parent company Ingenio – this time on a rebrand of its other psychic services brand, Purple Garden. Whereas the Keen work aimed to entice a mainstream audience unfamiliar with spirituality, this project sees the brand appealing to ‘seasoned seekers’ instead. Source...
The climate crisis is deeply serious, but the way to engage audiences in sustainable brands doesn’t need to be – instead we should make the future feel like something worth buying into, says Ragged Edge’s Matt Smith...
Created by BBH London, the three-minute film, The Wrong Address, tells a tale of reconnection and forgiveness, with much of the action playing out in a Tesco delivery van. Starring Roisin Conaty as delivery driver Polly and Anna Maxwell Martin as her old school friend Lizzie, the pair cross paths after Lizzie accidentally sends her Christmas delivery to her old...
British retailer Argos is building on its There’s More to Argos brand platform this holiday season with a playful twist on A Christmas Carol. Created by T&P, Tales of Argos Past sees brand mascots Connie the doll and Trevor the dinosaur adopt the role of benevolent Christmas spirits to bring festive cheer (and a sackful of gift recommendations) to a...
Created in partnership with New Commercial Arts, this year’s Christmas ad for the supermarket opens with a poorly BFG announcing that he’ll be missing Christmas. Keen not to let her pal miss out, returning Sainsbury’s colleague Annie sets off on a daring mission to deliver a festive feast, embarking on a journey across Giant Country with delivery driver Fred. Of...
Created in partnership with New Commercial Arts, this year’s Christmas ad for the supermarket opens with a poorly BFG announcing that he’ll be missing Christmas. Keen not to let her pal miss out, returning Sainsbury’s colleague Annie sets off on a daring mission to deliver a festive feast, embarking on a journey across Giant Country with delivery driver Fred. Of...
Brands are using creativity to make difficult health subjects easier to discuss. CR explores how they can challenge stigma, open up new conversations and give audiences the confidence to take action...
It’s a classic trope of horror films that often the most ordinary settings can conceal the most sinister threats. That’s the premise behind Pablo London’s new work for PETA, which turns processed meat into a character straight out of a John Carpenter slasher. Arriving just in time for Halloween, the campaign introduces a grotesque antagonist named Hamface – all greasy...
International law firm White & Case has partnered with Uncommon Creative Studio on a major new rebrand aimed at making the company stand out in the legal sector’s “sea of sameness”. Initiated by a new leadership team at the firm, this marks the first rebrand for White & Case in 13 years. At the heart of the project is the...
Bassiouni talks to Gem Fletcher about his striking photographic series, New Western Views, which depicts European landscapes through the windows of mosques...
In recent years, Columbia Sportswear has become known for its tongue-in-cheek approach to outdoor advertising, often putting its gear to the test in deliberately absurd scenarios. Its latest campaign, created by adam&eveTBWA, centres around the Don’t Panic Room – a campaign and contest inviting audiences to showcase their survival skills for the chance to win a fully stocked… Source...
