As head of creative excellence for the ad network’s APAC and MEA region, Williams has discovered that considered listening and learning are key to understanding the multiple countries he works across...
Sport In Mind campaign highlights how running helps mental health
The new film, titled Any Run & Everyone, was “a massive labour of love” by creative director Paul Jordan, who also wrote the poem/song at the heart of the film. The subject came of out his personal experience with running, which he has done all his life without really knowing why, though recognised it was helpful “if life got stressful...
The Creative Review Annual Awards 2027 are open for entries
Creative Review’s Annual Awards have been highlighting the best in commercial creativity for well over 20 years now, giving us an alumni of winners and work that demonstrates clearly how excellent design and advertising leads to audience engagement and success for brands and businesses. With this in mind, we have themed our 2027 awards showcase, ‘Creativity that means business’… Source...
Sour Patch Kids takes aim at Oreo in first UK campaign
Confectionery brand Sour Patch Kids is marking its first-ever integrated campaign in the UK by tearing down advertising’s fourth wall – and, in some cases, the billboard next door. Created by VCCP, the campaign introduces the brand platform Not As Sweet As They Look, turning the sweets’ cute appearance and sour taste into a series of mischievous OOH executions. The...
Why brands are falling for newspapers again
As audiences tune out the digital noise, Newspaper Club’s Kaye Symington tells CR about the enduring appeal of print, and how brands can realise its creative potential...
What children’s photography can teach us
Annebella Pollen’s new book and exhibition traces the overlooked history of children’s photography, revealing how young people have used cameras to communicate, play and see the world differently...
Imaginary Forces uses paint to bring War title sequence to life
Los Angeles-based design studio Imaginary Forces recently unveiled its dynamic opening title sequence for new UK legal drama War. Using expressive brushstrokes, the team created an engaging and endlessly shifting landscape of paint to cleverly depict the show’s themes. From the creator of Lupin and Hijack, War follows the spirited rivalry between two law firms in London who take on...
Paris Match opens its photo archives for the first time
The archives form part of LVMH’s Journées Particulières, a biannual event where the fashion brand allows the public behind-the-scenes in some of its private venues...
Fulham FC unveils evolved identity inspired by its riverside home
International breaks are typically a slow time for news in the football world. Not so on this occasion, as the past ten days have seen not one but two Premier League clubs unveil new branding work (oh, and something about City?). Following Newcastle United’s sharpened crest and newly expanded design system, Fulham FC has revealed an evolved identity of its...
Subway spotlights strange customer requests in new campaign
Subway has launched its first standalone EMEA campaign in collaboration with global creative agency Saatchi & Saatchi. Titled Get Your Own Way, the new brand proposition homes in on Subway’s original USP: an unrivalled level of customisation. Since 1965, the fast food franchise has offered a build-your-own sandwich system, allowing customers to be as picky as they like about every...
What can young creatives learn from the 90s?
It says something when the key decade of your youth is the subject of a museum show. But contemporary culture’s obsession with the 90s has been running for a while now, with brands from adidas to Beefeater dousing themselves in nostalgia for the period, so perhaps an official exhibition was inevitable. And it seems right that it is a Tate...
Can couples build better creative businesses?
Patricia Callaway, co-founder of Manual studio, shares her experiences of running a studio with husband, Tom...