M&S has found the sweet spot between aspiration and accessibility just when customers are looking for both, says Design Bridge & Partners’ Emma Follett...
Coca-Cola sharpens identity with global design system built for scale
Coca-Cola has unveiled a new global visual identity that seeks to reinforce its position as the world’s most recognisable soft drink. Rolling out across Latin America, Europe, the Middle East and Asia, the refresh subtly refines the brand’s most iconic assets while creating a more consistent consumer experience across more than 200 markets. Agency JKR, which led the development of...
The value of animated storytelling in advertising
Partner Tracey Cooper speaks about Riff Raff’s new animation department, Our Animated Cousin, the importance of craft and creativity, and the reality of AI...
Porta Rocha reveals first Tinder rebrand in a decade
For the first time in nearly a decade, Tinder has unveiled a new brand identity courtesy of New York-based design agency Porto Rocha. Built for a new generation of users, as well as a changing dating landscape, the rebrand reasserts the brand’s position as a market leader. At the heart of the app’s new look and feel is a commitment...
Porto Rocha reveals first Tinder rebrand in a decade
For the first time in nearly a decade, Tinder has unveiled a new brand identity courtesy of New York-based design agency Porto Rocha. Built for a new generation of users, as well as a changing dating landscape, the rebrand reasserts the brand’s position as a market leader. At the heart of the app’s new look and feel is a commitment...
BBC brand film revisits 1986 campaign for a new generation
Nearly 40 years after John Cleese first asked, “What has the BBC ever done for me?”, BBC Creative has revived one of the broadcaster’s most recognisable campaigns with a new brand film celebrating its cultural impact. Fronted by comedian and presenter Romesh Ranganathan and directed by Dougal Wilson through Blink Productions, What has the BBC ever done for me? brings...
Founders Makers reimagines Hi*Ball for the UK market
US drink brand Hi*Ball has crossed the pond with a new identity designed by London-based creative agency Founders Makers, as it enters the UK market with ambitions to disrupt a crowded beverage category. Owned by Tilray Brands, Hi*Ball’s UK debut marks the brand’s first move outside the US and the first step in a planned global expansion. Rather than simply...
The age of ‘good enough’ is branding’s biggest problem
As design becomes easier to produce, brands need to stop mistaking safety for strategy – because in a world where everything can look polished, the safest work is the easiest to ignore, says Mother Design’s Kirsty Minns...
Care France campaign links rising temperatures to domestic violence
As Paris sweltered through its most recent heatwave, a series of digital billboards across the city delivered an unsettling message: as temperatures soared, so did the visible signs of violence against women. Created by independent French agency Belle for the humanitarian organisation Care France, the Degree of Violence campaign ran from July 7-14, using real-time weather data to transform… Source...
Anaïs Odoux on making collage her creative playground
The French designer and illustrator reflects on how a self-initiated collage project evolved into a defining part of her career, and the beauty found in analogue techniques...
Why it’s time to take ugliness seriously
The trend for brands using hand-written fonts and messy aesthetics is more than just fashion, it’s a reaction against big tech and AI, says Kyle Raymond Fitzpatrick, author of the Trend Report newsletter...
San Francisco Signal rebrand marks new era for women’s volleyball
The Bay Area team of League One Volleyball (LOVB) has officially rebranded as San Francisco Signal, with the help of creative agency 72andSunny. As one of the most prominent teams in LOVB, which is the only volleyball league with a youth-to-pro system in the world, this announcement ushers in a new era for the burgeoning sport. Founded in 2020 as...