Panóptico de Actualidad Gráfica y Visual
The work of parents all over the world is set to be undone by KFC Sweden’s new messaging in its first campaign with Uncommon Stockholm, which promotes selfish greed over sharing. The campaign is rooted in research that says that 7 in 10 Swedish 18-35-year-olds express feeling a sense of frustration when forced to share their fast food. Enter the...
The summer is here and so is degree show season, meaning the next generation of creatives are about to step into the industry. So we want to see what you’ve been working on. Each year, Gradwatch spotlights some of the most exciting emerging talent across design, illustration, advertising, photography and more. So, alongside visiting degree shows, we’re inviting graduating creatives...
With new investment transforming the competition, franchise identities are becoming as important as performances on the pitch. We speak to the team behind London Spirit’s refresh about balancing heritage and modern fandom...
We speak to Aurélia de Azambuja, senior designer at Base in Brussels, about how she remains committed to her personal values while serving the needs of clients...
Thanks to its affordable prices and much-loved ‘Book of Dreams’ catalogue, Argos has long been synonymous with toy shopping. But the retailer’s latest campaign, More Than Toys, aims to remind customers of the wide range of other products it sells. Created by T&P, the OOH campaign positions Argos as a multi-category retailer through two special-build installations in London’s Exmouth Market...
From early Flash animation to branded content, livestreams and everything in between, the heritage project preserves 30 years of UK-made moving image, revealing how the internet changed creativity...
Eco nappy brand Peachies has launched a new campaign called Blood, Sweat, Tears, Baby, focused on the realities of life with a newborn. The work marks the roll out of its size 00 newborn nappy and was informed by research conducted by the brand, which found that six in ten mothers felt “invisible after giving birth”, while 95% said they...
Brands wanting to reach audiences in this World Cup would be wise to tune into fandoms and supporter subcultures. We talk to industry experts about how to reach these often elusive groups...
A heated dispute between neighbours in the north of England has been turning heads over the past week – not least because it involved personal messages scrawled five metres high on the sides of buildings. Over several days, oversized notes appeared on two houses, seemingly documenting an increasingly bitter row between the residents. The messages, which ranged from passive-aggressive complaints…...
The new collab between NBA star Devin Booker, Nike and McDonald’s is rooted in the unique branding of the McDonald’s branch in Sedona, Arizona, which is home to the only McDonald’s in the world with turquoise, rather than golden, arches. This fact has not gone unnoticed by Booker, who plays for the Phoenix Suns. Booker, a one-time McDonald’s All-American, has...
The world’s fastest-growing cities are being built from scratch, and their long-term success depends on creating clear identities rooted in geography, culture and the communities that will eventually make them their own, says Wiedemann Lampe co-founder, Alex Lampe...
Vancouver-based drinks company Dickie’s Ginger, which specialises in handcrafted ginger beer, recently approached local creative agency Pendo to design a fun-loving brand for its range of beverages. Deeply tied to the local brewery scene, but not interested in taking themselves too seriously, the team at Dickie’s asked the designers to come up with something irreverent and playful – less… Source...
