creativereview

R/GA brands MOCA, a new home for Chinese Australian stories

In Australia in 2020, one in five Chinese Australians reported being victims of anti-Asian abuse ( Lowy Institute). Following a long history of biased media coverage, negative immigration policies and, more recently, blame for Covid being directed at China, this community was under unprecedented pressure. The Museum of Chinese in Australia (MOCA) hopes to combat this by giving a platform...

creativereview

New branding for The Other Art Fair draws on its subversive approach

The Other Art Fair (TOAF) is, as the name would suggest, not your typical art fair. Founded by a group of “creative thinkers, game changers and pleasure seekers”, it looks to subvert art world conventions by making art accessible, inclusive, and affordable. Each year, it takes place in various cities around the world, including London, Sydney, Los Angeles and Toronto…...

creativereview

The Olympic brand gets a refresh

Every four years, the world watches on as the next host country of the Olympic Games is announced. The anticipation surrounding that announcement is closely followed by the reveal of the design identity for each Games – an occasion that gets designers talking as much as the general public. The design heritage for the Olympic Games is so illustrious that...

creativereview

Nice and Serious rebrands zero waste supermarket Good Club as Dizzie

Zero waste online supermarket Good Club has rebranded to Dizzie with the help of creative agency Nice and Serious. Founded in 2019, the retailer specialises in ethical and sustainable groceries, offering customers an easy way to minimise the impact of their purchases. As Good Club has grown and its ambitions have changed, the team commissioned Nice and Serious to find...

creativereview

Ikea Norway promises to buy back unwanted furniture from customers

Following the Trash Collection 2021, a campaign and initiative that spotlighted Ikea furniture which had been salvaged from the rubbish and re-sold at its second-hand stores, the Swedish retailer has announced the launch of the Life Collection 2022. In a similar spirit to last year’s initiative, this one attempts to save and repurpose old furniture that is no longer needed....