CR meets the co-founders of Park & Battery agency to discuss all things B2B – from how to encourage brands to embrace change to the use of AI for customer insight...
Stephen Mai on ADHD and the creative process
The former CMO of Goalhanger, LadBible and Boiler Room explains what an ADHD diagnosis revealed about 20 years of hyperfocus, pattern recognition and burning out on schedule...
Inside the creative–strat relationship
We talk to BBH London’s CCO Felipe Serradourada Guimaraes and deputy CSO Saskia Jones about what makes their working partnership tick...
Mark Malloy directs cinematic retirement film
Australian retirement savings company MLC has teamed up with independent creative studio Princess for a cinematic, genre-spoofing film directed by Mark Molloy, in his first major work since this summer’s Backyard Legends campaign for adidas starring Timothée Chalamet. Described by Molloy as “a classic caper film”, The Heist follows a ragtag gang of everyday Australians as they hatch an increasingly...
Comic Relief satirises our indifference to childhood poverty in new campaign
Comic Relief has partnered with US-based creative agency Quality Meats on a new campaign, titled Not Our Problem, which uses satire to tackle child poverty. Recent surveys show that in the US alone, 11 million children are currently destitute, and yet many adults are unwilling to take the time to help. With this in mind, Comic Relief’s latest PSA, created...
How Grindr and Spotify are shaking up brand partnerships
Madonna’s recent Grindr takeover represents a watershed in the use of platforms such as Grindr, Spotify and Google Maps, with brands no longer buying media and instead joining online communities...
Creativity needs your bad ideas
Forget AI-generated ‘perfection’. Bad work is crucial to reaching new creative heights, says Baldwin&’s Emily Watson...
Coca-Cola encourages hard-working Thais to take a break
Titled ‘The World Will Wait’, the new ads are created in a collaboration between Ogilvy Singapore and Ogilvy Thailand. Their premise is simple: work shouldn’t always take precedence over those you love and taking a rest to eat and hang out with your family is good for everyone. While in some hands, this message could have been relayed in a...
Dyson’s new ad breaks down the power of the CameraJet toothbrush
James Dyson has long been known for his power to reinvent everyday items in ways that make you look at them differently – both in terms of their aesthetics and their capabilities. He’s now turned his attention to the humble toothbrush, a tool we thought we knew everything about already. Well think again. As has been widely covered this week, the...
Jack Teagle on creating work that feels personal
The illustrator talks to CR about bringing his distinctive visual language to this year’s Green Man festival, as well as how he’s built a commercial practice around his personal work...
Differ agency on creating PR moments that last
We talk to the Swedish agency about how it mixes purpose with humour and storytelling to create campaigns that have made headlines around the world, including The World’s Ugliest Lawn and Vehicle of Hope...
Old Finnish railway symbol repurposed for The Train Factory
A symbol once used to tell engineers where to lift a train carriage has become the centrepiece of a new identity for The Train Factory, a former locomotive manufacturing site turned culinary and cultural destination in Helsinki. Located in the city’s Vallila district, the historic facility has been repurposed as a major hub for contemporary dining, live entertainment, art, sport...