Panóptico de Actualidad Gráfica y Visual
“Design isn’t just about looking. Design only makes sense by maximizing the brand’s world-view, the value of the product, and the functionality of the thing being designed. The world-view and the concept of design and brand, innovation and the value of products are two sides of the same coin, and good products are born only when the two wheels mesh...
Your most challenging and satisfying projects to date? “Trokya Beer branding and packaging. We tried to build its identity by using different analogue drawing techniques to tell different visual stories on the beer label designs. So far, we have used pencil, ink, linocut and charcoal and there will be more illustrations in the upcoming months.”...
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
“I am quite eager to try cosmetics packaging, some of which is quite gorgeous. I hope to have the opportunity to design products that make consumers’ eyes more attractive. It is a stand-out area in packaging for make-up products.”...
“Packaging design can increase product value and consumer loyalty, but it covers a wide range of skillsets, from marketing to design and printing. An important consideration is cost – many clients are on a constrained budget, so we have to try to produce the most effective work within the often limited resources available.”...
Your most challenging and satisfying projects to date? “One that cares about the environment. We started by reducing the use of materials that are difficult to recycle. Because we want to be a solution to the world’s problems, namely waste. And it is hoped that packaging designs in the future will be more innovative, simple, but also environmentally friendly.”...
“A 160-page cookbook that was put together from start to finish in five weeks. This included writing all the recipes, sourcing props for the images, shooting the images, designing the book, proof-reading the book and printing 450 copies. It was a massive effort from everyone involved and could not have been pulled off without everyone’s relentless work ethic and positive...
The most challenging and satisfying projects to date? “Works that pay more attention to people’s own senses, with a less commercial slant, and that can bring inspiration and reflection.”...
“The most satisfactory packaging design project for me has been Bantu Vegan. Given the market where the brand was launching (Tanzania), I wanted to ensure that the look and feel, and all the motifs and elements that made up the visual aesthetic of the brand, fitted contextually. A lot of research and ideation went into critical nuances such as colour...
“We grew up playing on jungle gyms where we learnt to be curious and adventurous. We learnt to scale new heights and look at the world upside down – it is this spirit that has extended into our philosophy of how we approach work at Junglegym.”...
“We grew up playing on jungle gyms where we learnt to be curious and adventurous. We learnt to scale new heights and look at the world upside down – it is this spirit that has extended into our philosophy of how we approach work at Junglegym.”...
