“It’s amazing knowing that people will associate a positive event with something you’ve created! When I get the chance to design something that’s eccentric, colourful and impactful, it’s impossible to resist jumping on board. I personally love everything that’s bold, colourful, and energetic — and these are key elements in most festival visual identities.”...
Xinyun Huang — Shenzhen, China
What do you enjoy most about designing event and festival identities? “Passion. Designing for a festival is something unknown and passionate, it’s an exciting celebration, you wonder who will be attending the festival, what they experience in the atmosphere you’ve created, and you may even want to be there in person.”...
Tepy Gómez — Caracas, Venezuela
How is event and festival identity design different from other projects? “The challenge is taking into account the toll it will have on the overall experience. Besides doing something appealing to the eye, you must think through how it will impact the people at the event and how the graphic resources displayed all over can make their experience feel way...
Novo Engenho Comunicação — Larissa Z. G. Barros, Julio Diniz — Campo Grande, Brazil
How is event and festival identity design different from other projects? “Event and festival design requires a very specific creative balance, as it requires going beyond visual impact; it needs to create an immediate emotional connection. In addition to awakening a sense ofcommunity, it needs to reflect the profile and behaviour of the target audience, and also create an immersive...
Designs by Chelsea — Chelsea Sabugo — Manila, Philippines
“I enjoy the freedom and creativity that come with festival branding. It’s an opportunity to break away from conventional design rules and explore unique and immersive visuals that resonate with the energy of the event. There’s something exciting about creating an identity that enhances the attendee experience and makes the event feel more engaging and memorable. The dynamic, fast-paced nature...
Vedia Design Studio — Clara Briones Vedia — Bilbao, Spain
What do you enjoy most about designing event and festival identities? “The fact that these are ephemeral identities; we know they have a very near end. We don’t have to think about them lasting over time or serving for many years, like brand identities. This allows us to be much more playful and make more intuitive and bold decisions.”...
Rakhmat Jaka Perkasa — Martapura, Indonesia
“Festivals offer a unique opportunity for visual exploration, allowing me to experiment with a wide range of formats. I especially enjoy creating identities with multiple visual derivatives, as festival identities typically go beyond just digital or two-dimensional media — they often span various forms, from print to interactive installations. What makes them even more exciting is the collaborative nature of...
NOSSA™ — Lisbon, Portugal
What do you enjoy most about designing event and festival identities? “The creative freedom and the opportunity to capture the spirit of an experience. Festivals are all about energy, excitement, and bringing people together, and designing their identities allows us to visually translate that atmosphere.”...
Kenneth Kuh — San Francisco, USA
What do you enjoy most about designing event and festival identities? “They’re often more expressive and playful, thanks to their short-term nature. Instead of focusing on strict visual consistency, there’s room to refresh the look each year based on the festival’s theme. This flexibility, combined with the instant engagement as people post and share the designs, is incredibly satisfying. What’s...
Chloé Grienenberger — Paris, France
What do you enjoy most about designing event and festival identities? “Generally, I like the research and exploration phase where the limits are not yet set and the artistic direction can take a multitude of forms. Once the identity is created, I like to work on the coherence between all the visual communication media from print to web.”...
Everyday Practice — Seoul, Korea
How is event and festival identity design different from other projects? “Because festival identities are projects that need to be highly contemporary, they have to be both familiar and unfamiliar, with the most trendy and popular values. Therefore, designing festival identities requires designers to be able to read contemporary trends.”...
FIXGU — Gustavo Estevão — Ubá, Brazil
What do you enjoy most about designing event and festival identities? “The freedom of creation is certainly the best part. I connect with places in myself that were forgotten or dormant. Furthermore, these visual identities can almost always be brought to the world through iconography, illustrations and graphics, so the creative process is quite artistic, and ends up being what...