McDonald’s unveils graphic packaging to reflect brand’s «playful point-of-view»

Branding agency Pearlfisher has redesigned the packaging at fast-food chain McDonald’s to incorporate illustrations of the restaurant’s classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed to reflect the «innate joy of the McDonald’s». Each item will now be served in packaging that contains a bright and simple graphic design representing the food...

Life Support is a digital tool to help users cope with death

Creative consultancy The Liminal Space has designed Life Support, a mobile-first website designed to help people deal with death using their smartphones. The Liminal Space designed the website in collaboration with The Academy of Medical Sciences. Graphics begin in grey and progress into colour as users grow in their understanding Life Support takes users on a visual journey from greyed-out...

Wide Eye creates «dynamic and architectural» White House logo

Creative agency Wide Eye has redesigned the White House logo to symbolise US president Joe Biden’s «desire to bring the country together» after Donald Trump. The updated design is a slightly more detailed and architectural version of the flat logo introduced during the Trump administration. «Following the tradition and the legacy of past White House brands, we depicted the north...

Denise Scott Brown’s life turned into manga comic

The non-profit Vilcek Foundation has created a manga comic starring Zambia-born South African architect Denise Scott Brown as part of its mission to raise awareness of immigrants’ contribution to the US. Scott Brown is the subject of the first in a series of manga comics that will be made about the lives of the non-profit organisation’s Vilcek Prize winners. The pioneer of postmodern...

Climate Crisis Font visualises melting of polar ice based on real-world data

Finnish newspaper Helsingin Sanomat has developed a variable font that hopes to make the urgency of climate change tangible by mirroring the declining amount of Arctic sea ice in its disappearing letterforms. While a regular typeface has certain pre-determined styles like bold or italic, the Climate Crisis Font allows users to adjust its font weight with the help of a...

Micha Weidmann Studio designs graphic identity and packaging for AZ Factory

Micha Weidmann Studio has created a playful graphic identity for fashion designer Alber Elbaz’s new venture, AZ Factory, based on the designer’s signature style. The London-based studio designed the visual and brand identity, which uses the Shard Sans Thin font and includes a round face with large eyes, to represent the AZ Factory brand. It also created a custom AZ logo...