Fashion houses have begun openly experimenting with AI, but this can sit at odds with the artistry and craft that we expect from such luxury brands, says BBH London’s Will Lion...
Manscaped’s Super Bowl ad is a melodramatic power ballad
If we look to male grooming ads as a way to observe how society has changed in recent decades, it’s clear we’ve been on quite a journey. For decades, the height of masculinity was signified by a square jaw and Gillette’s anthem, The Best A Man Can Get. Then we witnessed the brand have a wobble in the MeToo era,...
Richard Huntington on the philosophy behind his new startup, Feral
Having left his role as chief strategy officer at Saatchi & Saatchi last autumn, Huntington is determined to do things differently with Feral, where – perhaps unsurprisingly – he will prioritise strategy over creativity...
Nike ACG relaunches as a dedicated outdoor performance brand
This week, a fresh chapter for Nike’s outdoor performance brand ACG has been unveiled. Developed in partnership with Wieden+Kennedy, the reimagining of ACG comes in the form of new branding and a new campaign. Founded in 1989, ACG, which stands for All Conditions Gear, has a unique and eventful history. Born from a now-famous photograph of two climbers sitting at...
Life360 returns with a new black comedy about the woes of modern parenting
Life360, the leading family location safety app, has released yet another darkly comedic short film that highlights the stresses and anxieties of parenting. Building on its existing slate of ads, which all use a mix of fear and humour to explore the subject, this latest instalment captures the feeling of relief you experience at hearing that your child is safe...
How Lisa Sheehan took the magazine world by storm
Ahead of an exhibition showcasing her late-career output, the prolific cover designer reflects on working for some of the world’s biggest newsstand titles and the long journey that led her to discover her true calling...
Atlassian Williams gears up for new F1 season in partnership with Claude
The Atlassian Williams F1 Team is bringing AI into the heart of its operation, announcing a multi-year partnership with Anthropic that will see its Claude assistant integrated across the entire organisation as its ‘Official Thinking Partner’. Rather than a surface-level sponsorship, Claude will work alongside Williams’ engineers, strategists and operations teams… Source...
Radio Times unveils first major rebrand in two decades
Radio Times has today revealed a new visual identity – its first significant brand refresh in more than 20 years – as the 103-year-old title looks to reposition itself for a rapidly changing media landscape. Developed in collaboration with branding agency Why Projects, it includes a newly drawn logotype and icon, marking a rare but deliberate evolution for one of...
JKR’s Matt Michaluk on why brand experience is everything
We often assume brand experience just means events, but it cuts across everything from employee culture to advertising, and offers the biggest growth opportunity for brands, says Matt Michaluk, our jury president for experience in this year’s Annual Awards...
Have brand partnerships on London Underground gone too far?
Brands have been playing with the signage on London’s tube network for many years but recent examples have proved intrusive and annoying. Ben Kay examines what’s gone wrong...
Koto gives Web3 gaming platform Marblex a cheeky rebrand
Global creative studio Koto has worked with South Korea-based web3 gaming ecosystem Marblex to reimagine the company’s brand identity. Previously bogged down by the intricacies of web3, token exchanges, and NFT trading and infrastructure, Koto’s new look and feel for Marblex instead places the focus where it should be: the fun. During the research process, the team at Koto dug...
Spike Jonze directs ‘bananas’ Super Bowl spot for Instacart
The Instacart ad opens on a retro set, complete with a 60-foot stage adorned with orange and green LED lighting, as Boone and Stiller launch into a song about how you can choose the perfect banana for you – “from green to extra ripe” – via Instacart’s Preference Picker app. The scene quickly descends into chaos, however, as Stiller –...