As agencies and networks rush to embrace AI, its wider impact on the planet is all too often forgotten. Here we look at what creative leaders need to know and the key role they can play in generating good practice...
Legora calls on Jude Law to make legal AI look good
Law. Let’s be honest – it’s not the sexiest industry. Hoping to shift perceptions and stand out in an increasingly crowded AI market, Legora has launched a new campaign that leans into both humour and celebrity to reframe the category. Fresh from sending up his romantic lead image for Uber Eats, Jude Law is turning the charm back up –...
Height charts spotlight youth homelessness in charity campaign
Australian charity We Are Mobilise has joined forces with Droga5 on a new campaign for Youth Homelessness Matters Day, titled No Place To Grow. Using a familiar signifier of childhood to create installations across the country, the campaign hopes to shine a light on this hidden issue. The project was brought to life through a pro-bono partnership between We Are...
Sawako Kabuki on why finishing matters more than perfection
The animator and illustrator discusses balancing commercial work with her creative instincts and the joy in making work that makes people feel uneasy ...
V&A East Museum opens with celebration of Black British music
A decade in the making, V&A East Museum opens to the public on April 18, marking a major milestone in the evolution of east London’s post-2012 cultural landscape. Situated within Queen Elizabeth Olympic Park as part of the East Bank development, the five-storey institution has been designed to serve as both a civic space and a creative catalyst, inviting participation...
V&A East Museum opens with a celebration of Black British music
A decade in the making, V&A East Museum opens to the public on April 18, marking a major milestone in the evolution of east London’s post-2012 cultural landscape. Situated within Queen Elizabeth Olympic Park as part of the East Bank development, the five-storey institution has been designed to serve as both a civic space and a creative catalyst, inviting participation...
Inside creativity today: a new live event from Creative Review
On Wednesday 6 May, we’re taking over Nica’s Bar at Sohoplace theatre in central London with a brand new, specially curated programme of talks and panels with leading industry figures – exploring the work, ideas and thinking defining creative excellence right now. Hosted by Creative Review editor Eliza Williams and the wider CR team, the afternoon will feature four sessions...
New Young Vic branding pushes back against the algorithm
The Young Vic in London has worked with local creative agency venturethree on a new brand positioning and identity, created in close collaboration with the theatre’s artistic director, Nadia Fall, and her leadership team. Founded in 1970, the world-renowned theatre has made a name for itself by playing host to cutting-edge stage productions and reimagined classics. Now, as the need...
Serious People uses humour to take on climate polluters
Rejecting traditional client relationships, the creative climate studio creates mischievous campaigns that call out corporations, agencies and industries tied to fossil fuels...
Asics reframes race day in new OOH campaign
To mark its sponsorship of four of Europe’s biggest marathons, sports brand Asics has teamed up with Design Bridge and Partners Amsterdam on a OOH campaign that spans across Paris, Milan, Rotterdam, Hamburg and London. Titled Re:focus, the campaign signals a new chapter for the brand as it looks to become a bigger player in the running category, aiming to...
Birkenstock steps beyond the sandal with global brand refresh
Base Design has unveiled a global brand refresh for Birkenstock, as the heritage footwear brand looks to reposition itself beyond its long-held association with summer sandals. Developed in collaboration with Birkenstock’s in-house teams, the new identity draws heavily on the brand’s origins. Founded in 1774 by German shoemaker Johann Adam Birkenstock, the company has built its reputation on… Source...
What does it mean to be a UNESCO City of Design?
This year Berlin celebrates its 20th anniversary of being named a UNESCO City of Design. We talk to graphic design studios across the city to discover the impact it has made...