We speak to four agencies that have recently opened spaces in new locations about how to build a team that works for both global and local, and what kind of creative evolution you can expect from the mix...
Bond designs new identity for one of Finland’s most respected design schools
As part of a new brand strategy and identity design for the LAB Institute of Design and Fine Arts, known in Finland as Muotoiluinstituutti, Helsinki-based Bond created an identity built on the premise of reform and continual reshaping. The studio’s brief was to sharpen the institute’s positioning around a single idea: “Muotoillaanpa se toisin”, a Finnish phrase that carries a...
Designer Tomato Košir on the art of visual commentary
The Slovenian designer explains how he distils complex global events into bold editorial covers – and why designers shouldn’t stay silent...
McDonald’s embraces late night munchies in new campaign
Historically McDonald’s advertising has tended to lean into its role within families – depicting the brand as a place for comfort, connection or a birthday treat. Yet beyond that we’ve all known the reality is that the time most of us will really crave a McDonald’s meal is at the end of a long night of revelry, or the morning...
When AI meets brand: The coming reset
In the age of AI, brand guidelines need to make sense for both humans and machines to cut through the noise. Ideas matter now more than ever, says Wayne Deakin...
Dave Sedgwick on using heritage as a design strategy
The designer talks about building place-based identities through an immersive, research-heavy approach, and how he avoids slipping into nostalgia...
Magnum brings the joys of summer into the winter months
In a drive to offset the slowdown in ice-cream sales during the colder months of the year – promoting the idea of the treat as a year-round indulgence – Magnum has come up with an interesting way to signal imminent sunshine, with a weather-led activation sent to consumers’ phones. To support the initiative, which forms part of its new Schedule...
How design can help cut through noise in an emergency
Lifeline services need to be memorable at times of crisis which means standing out in a sea of branding and content. Good design is vital, says Simon Mannering of The Team...
Coach champions banned books in transportive new campaign
Literary censorship has become a hot button issue across the US. According to PEN America, there were 6,870 instances of books being pulled from school libraries during the 2024-2025 academic year. Nationwide, they have documented nearly 23,000 book bans in public schools since 2021. In most cases, the titles being targeted explore themes of race, sexuality or identity. Now… Source...
Coach champions storytelling in transportive new campaign
Literary censorship has become a hot button issue across the US. According to PEN America, there were 6,870 instances of books being pulled from school libraries during the 2024-2025 academic year. Nationwide, they have documented nearly 23,000 book bans in public schools since 2021. In most cases, the titles being targeted explore themes of race, sexuality or identity. Now… Source...
Rémi Babinet on the love affair between art and commerce
In his new book, the co-founder of BETC offers a journey through advertising and culture since the 1980s, and tracks the seismic changes brought by globalisation and tech...
How De-Yan is shaping the future of brand experience
De-Yan has been working with clients from Louis Vuitton to Meta for over a decade, prioritising craft and the power of brand while developing a blueprint for how to create engaging work in a complex market...