A new report from brand experience agency Amplify reveals that young men feel portrayals of masculinity in the media are increasingly out of step with real life. Here, Amplify’s Yasmin Arrigo examines its findings...
Step inside a cosmic kaleidoscope for Warpaint’s Stevie video
Chris Holmes, the founder of the newly launched collective, blended CGI and visuals of real-world objects to create the mind-bending music video. “Thinking of visuals for Stevie we weren’t seeing a story or performance, but a kind of Tunnel of Love image kept coming to my head, more like waves of serotonin, what love feels like,” says the band’s Emily...
Step inside a cosmic kaleidoscope for Warpaint’s Stevie video
Chris Holmes, the founder of the newly launched collective, blended CGI and visuals of real-world objects to create the mind-bending music video. “Thinking of visuals for Stevie we weren’t seeing a story or performance, but a kind of Tunnel of Love image kept coming to my head, more like waves of serotonin, what love feels like,” says the band’s Emily...
Step inside a cosmic kaleidoscope for Warpaint’s Stevie video
Chris Holmes, the founder of the newly launched collective, blended CGI and visuals of real-world objects to create the mind-bending music video. “Thinking of visuals for Stevie we weren’t seeing a story or performance, but a kind of Tunnel of Love image kept coming to my head, more like waves of serotonin, what love feels like,” says the band’s Emily...
Joe Guest on how to make it as an editor
The renowned advertising editor talks us through the changing nature of the job, plus shares some of his favourite moments, including cutting a Nike spot on a bin outside a Peckham chicken shop...
Queer wellness brand For Them launches new identity inspired by nature
For Them, a queer wellness brand currently selling a range of chest binders, has launched a new typography-led visual identity inspired by nature. Created by art director and designer Alex Pankiv Greene alongside For Them creative director Kate Vozella, the new branding looks to represent the expansiveness of the community that forms its audience. “When For Them launched last year...
Why pet food is having a design moment
In the past decade the pet food market has transformed: traditional kibble is out in the cold and a new breed of innovative, design-friendly brands represent our evolving relationship with our furry friends...
Take away your takeaway, says new McDonald’s anti-littering campaign
Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain. As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging very noticeable. But in a...
Greene King goes neon for its new craft beer range
Greene King’s new craft range includes four beers, each named for a piece of English folklore or history. SubTerranea nods to the story of an enthusiastic fiddler, lost in the tunnels below Bury St Edmunds, while Level Head is a reference to the hapless St Edmund – who was beheaded by the Vikings. Neolithic arrows found close to Greene King’s...
The story behind Experimental Jetset’s Beatles T-shirt
It turns out that the hugely popular, now ubiquitous design is about a lot more than music: the concept is steeped in conceptual, theoretical ideas...
Extra gum hopes to get its ‘ding’ back with global redesign
Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea of getting your ‘ding’ back, a line that works as much for the customer as it does the brand itself in the launch campaign. It builds on the sentiment that...
When typefaces take on a life of their own
We talk to Jonathan Hill at type foundry Northern Block about the pleasant surprises – and uncomfortable associations – that arise when releasing a typeface into the world...