A hooky identity for fishing company Big C Charters

Big C Charters was named after its founder and captain, former pro basketball player Christian Cavanaugh, and his reputation for the biggest catches. His towering height of 6 foot 8 inches informed the new outstretched identity for the charter company, which runs fishing trips and excursions in the San Francisco Bay Area. Led by Mucho, the identity's crowning feature is...