creativereview

The Royal Institute of Philosophy brand identity

The Royal Institute of Philosophy is the UK’s largest independent foundation devoted to advancing philosophical thought. Despite its influence, its brand had become flat, insular and largely understood as ‘by academics, for academics’. “At a moment when philosophy is more needed than ever – from young people navigating difficult futures to those in prisons seeking perspective and agency – the…...

creativereview

Yahoo! brand identity

The Yahoo brand needed “a refresh, not a reinvention”, says branding agency JKR. “We needed to create a brand identity that was unmistakably Yahoo, and that meant articulating a design brand idea: ‘modern vintage’ – a playful take on the fun personality that permeated early internet days. “It meant doubling down on purple and making it the thread we pulled...

creativereview

Gaptooth Soda embraces imperfection with playful identity

For decades, sodas have carried a familiar warning label – if not on the physical can, then in our collective consciousness. They’ve been cast as the villains of the dental world, synonymous with fillings, enamel erosion and the kind of imperfections people are encouraged to fix. A ‘perfect’ smile, much like a ‘perfect’ brand, has traditionally meant something polished and...

creativereview

New book traces the subversive visual legacy of the GLC

London-based independent publisher Four Corners has announced the release of a debut book by cultural historian and artist Hazel Atashroo. Titled London’s Ours!, the book takes its name from a newspaper headline printed in 1981, following the Greater London Council’s (GLC) historic shift to a left-wing Labour majority. This election would mark the beginning of a five-year radical reimagining by…...

creativereview

CR’s guide to the 2026 UK degree shows

Over the coming months, universities and design schools up and down the country will be celebrating the work of their 2026 graduates – and, as ever, we’ve got the lowdown on when and where these showcases are taking place. For CR’s audience, these shows remain one of the best opportunities to spot emerging talent at the very start of their...