Rejecting traditional client relationships, the creative climate studio creates mischievous campaigns that call out corporations, agencies and industries tied to fossil fuels...
Asics reframes race day in new OOH campaign
To mark its sponsorship of four of Europe’s biggest marathons, sports brand Asics has teamed up with Design Bridge and Partners Amsterdam on a OOH campaign that spans across Paris, Milan, Rotterdam, Hamburg and London. Titled Re:focus, the campaign signals a new chapter for the brand as it looks to become a bigger player in the running category, aiming to...
Birkenstock steps beyond the sandal with global brand refresh
Base Design has unveiled a global brand refresh for Birkenstock, as the heritage footwear brand looks to reposition itself beyond its long-held association with summer sandals. Developed in collaboration with Birkenstock’s in-house teams, the new identity draws heavily on the brand’s origins. Founded in 1774 by German shoemaker Johann Adam Birkenstock, the company has built its reputation on… Source...
What does it mean to be a UNESCO City of Design?
This year Berlin celebrates its 20th anniversary of being named a UNESCO City of Design. We talk to graphic design studios across the city to discover the impact it has made...
The Brazilian Amazon gets historic new brand identity
The Legal Amazon, which consists of nine of Brazil’s 26 states, 60% of its territory, and 28 million people, has for the first time ever been given its own official brand. The initiative, established by Integrated Amazon Routes (RAI) and the Brazilian Tourist Board (Embratur), aims to offer consolidated and sustainable development for those who live in the region. “Across...
Telstra takes its network off-world in charming stop-motion campaign
Telstra is once again leaning into craft to highlight the power of connectivity, this time taking its network beyond Earth’s limits with the help of creative agency Bear Meets Eagle On Fire. In a new campaign co-created by partner agency +61, the Aussie telecoms company introduces Satellite Messaging, a feature that allows eligible customers to send and receive texts even...
Let’s make lots of money: Designing the Pet Shop Boys
As a new book chronicles 40 years of Pet Shop Boys visuals, designer Mark Farrow reflects on their unique collaborative relationship...
Left to my own devices: Designing the Pet Shop Boys
As a new book chronicles 40 years of Pet Shop Boys visuals, designer Mark Farrow reflects on their unique collaborative relationship...
Penguin reveals 2026 Cover Design Award winners
Penguin Books has announced the winners of its 2026 Cover Design Award, the annual competition that invites emerging creatives to reimagine iconic titles from its catalogue. Designed to spotlight new talent, the award is open to entrants with no more than one year’s professional experience, with this year’s shortlist made up largely of students, alongside early-career designers and those currently…...
Hotel Vila Inglesa rebrand honours family and tradition
Founded in 1948, Hotel Vila Inglesa in Campos do Jordão, Brazil, is one of the most iconic properties in the region. Known for its colonial-style architecture, the five-star hotel has had a major influence on the aesthetic of the surrounding city, and has hosted many high-profile guests over the years, including Brazil’s national football team in 1962. This prestige has...
French garden centre Gamm vert releases ‘grow it yourself’ groceries
Gamm vert, France’s leading garden centre chain, has released a new campaign aimed at aspiring green-fingers and those suffering the effects of inflation. Titled The Grow’ceries, the campaign builds on the company’s 2024 Grow Your Groceries concept, which encouraged people to ‘shop’ at their own vegetable gardens, instead of at the supermarket. Furthering this idea, The Grow’ceries uses clever… Source...
Why brand collaborations are turning to chaos
Unlikely brand pairings are becoming a growing strategy. As they evolve beyond novelty, their power to surprise and sustain attention is starting to change...