creativereview

BBC crafts love letter to fandom in World Cup trailer

The BBC has unveiled its campaign for the FIFA World Cup 2026, taking a handcrafted approach to football fandom by turning everyday objects of support into stages for sporting immortality. Created by the BBC’s in-house creative agency, BBC Creative, Let’s Make It Iconic centres on a mixed-media film created in collaboration with production company Blinkink and illustrator Dan Evans… Source...

creativereview

Nike goes all in on World Cup film, Rip the Script

If adidas’ official World Cup ad starring Timothée Chalamet gives indie film vibes (for a sport’s ad at least), Nike’s unofficial spot for the event is pure blockbuster. The ad, which is created by Wieden+Kennedy and directed by Dan Streit, begins on a film set where a whiny director is shown complaining about Kylian Mbappé’s “theatrics” while other major stars...