Unlikely brand pairings are becoming a growing strategy. As they evolve beyond novelty, their power to surprise and sustain attention is starting to change...
Illustrator Shunpei Kamiya on process and industry changes
The Tokyo-based illustrator talks about maintaining a visual voice across commissions and how he combines analogue and digital techniques...
Wise highlights the pitfalls of traditional banks in OOH campaign
Fintech brand Wise has brought its global platform, Be Smart. Get Wise, to the UK through a print and OOH campaign created by creative agency Ace of Hearts. It marks a strategic shift for the brand by positioning it as the “smart current account for both home and abroad”, highlighting how many people are “unknowingly paying for a slower, more...
Wes Anderson’s model-maker turns coffee machines into tiny cafés
If you’ve seen any of Wes Anderson’s more recent films, you’ll no doubt have admired the handiwork of Simon Weisse. From the pastel-hued precision of The Grand Budapest Hotel to the desert dioramas of Asteroid City, Weisse’s miniature sets have helped bring Anderson’s cinematic worlds to life for more than two decades. Now, that same meticulous craft has been scaled...
KitKat’s Little Breaks campaign rewards those who look twice
For nearly seven decades, KitKat has been encouraging consumers to switch off. Now, with its latest campaign, Little Breaks, the confectionary brand is doubling down on that legacy by turning the act of pausing into a moment of discovery. Created by VML UK, the new work reimagines KitKat’s branding as a canvas for intricate, hand-drawn illustrations. Look closely and you’ll...
The reality of returning to work after parental leave
As new routines collide with old expectations, creatives are forced to renegotiate how they work and re-establish what success looks like. We speak to parents navigating the transition...
An oral history of… Biff, Chip and Kipper
Few children’s book characters can claim to have had as pronounced or as enduring an impact as Biff, Chip and Kipper. Since making their debut in 1986 as part of the Oxford Reading Tree, the trio – along with their beloved dog Floppy – have helped millions of children take their first steps into reading. Created by writer Roderick Hunt...
Nice sheds wine’s stuffy skin in striking rebrand
Challenger wine brand Nice has joined forces with London-based Earthling Studio to develop a new brand identity and platform, inspired by its mission to break through the stuffy traditions of wine and deliver a modern, versatile drink. Founded in 2019, Nice has become known for offering wine in a variety of useful formats – from cans to bottles to boxes...
Robert Pattinson shows Unquestionably Good Taste for 1664
Who decides what good taste looks like? According to 1664, it’s strictly in the eye of the beer holder. The premium French lager has launched Unquestionably Good Taste, a new brand platform fronted by Robert Pattinson, rooted in a simple piece of insight: while 83% of people believe they have good taste, only 31% agree on what that actually means....
New Griffin’s campaign highlights how life needs a biscuit
Biscuit brand Griffin’s has launched a new brand platform that celebrates the beauty of ordinary life in New Zealand through a series of 24 films. The micro-documentaries capture 24 hours of life across the country – one story for each hour of the day – told one biscuit at a time. Titled Life Needs a Biscuit, the films offer an...
Surviving ageism in the creative industry
From entering the industry late and being locked out of opportunities, to working your way up only to have to hide your experience to be employable, we hear from those in the industry about the ageism they’ve experienced and what they do to survive it...
Fuck Cancer adopts hands-on approach in prostate health campaign
Choking the chicken. Buttering the corn. Polishing the rocket. Spanking the monkey. Or, simply put, having a wank. The Inuits may have 50 words for snow, but the English language has countless ways to describe the act of self-love. Many of these colourful euphemisms feature in a new campaign from nonprofit organisation Fuck Cancer, who together with creative company VML...