Populism might be a dirty word in politics, but “populist creativity” – reaching the “length and breadth of the nation” – is the guiding principle behind Leo UK’s creative strategy...
Kim Gehrig helms Apple’s latest spot celebrating accessibility
Apple has regularly created ads highlighting how its products aid accessibility, and in this new film these tools are woven throughout the ad, which sees a group of deaf and disabled students taking part in a musical set at college. They are shown in lecture theatres, science labs, art classes and college parties using Apple tools such as Live Captions,...
London serves as muse for new Beefeater brand world
Building on its Spirit of London campaign, historical gin brand Beefeater has unveiled a new brand world inspired by the idea of “vibrant urban energy”. Designed in collaboration with NB Studio, this update draws on Beefeater’s London roots, and its deep attachment to the city. Eschewing the clichés of gin branding, which these days lean heavily on artisanal, homemade aesthetics…...
How Gap tapped into its legacy to shape a new era
CR speaks to the team reshaping the brand for a new generation through a mix of heritage and renewed emotional and cultural relevance...
Michel Gondry directs dazzling new Chanel film
A dreamy new short film from Chanel has landed ahead of the Métiers d’Art 2026 show in New York, which will be revealed at 8pm ET today. Directed by Michel Gondry, the teaser stars brand ambassador Margaret Qualley alongside Chanel’s newest recruit, A$AP Rocky, in a whimsical love story with more than a hint of Old Hollywood glamour. The dialogue-free...
Built By Sound brings 1970s British South Asian youth culture to life
Remember the metaverse? Before GenAI began dominating the headlines a few years ago, all the talk in tech was focused on how VR and AR experiences were going to revolutionise how we experience the world and interact with one another. And then it all went quiet. As the new installation Built By Sound demonstrates though, there are still designers and...
RIP DDB, the agency co-founded by Bill Bernbach
The results of the merger between Omnicom and IPG have finally been announced, with the loss of an estimated 4,000 jobs and the demise of flagship agencies FCB, MullenLowe and, perhaps most poignantly, DDB...
Delta spotlights global destinations through the eyes of a local
US airline Delta has launched a new platform that connects users with destinations around the world through the locals that call these places home. Delta Locals merges trip planning with ‘destination discovery’, and provides a new, immersive way to experience life abroad from the comfort of your home. Designed in partnership with advertising agency Kin, the platform represents the airline’s…...
Changing times: Lisa Smith on her new roles at D&AD and Uncommon
Lisa Smith has taken on two significant new roles – global chief design officer at Uncommon and this year’s D&AD president. She talks to CR about her plans for both...
Inside Goalhanger’s new brand identity
The team behind the podcast giant’s rebrand give us the inside scoop on responding to changing audience habits and designing for a new audiovisual age...
Inside Daniel Jurman’s colourful world of digital clay
Inspired by his love of The Simpsons, SNL and MTV’s anarchic idents, the New York illustrator’s characterful 3D-rendered animations reshape pop culture nostalgia for the present...
Apple’s Christmas ad celebrates craft and friendship
Apple’s holiday ad always arrives a little while after the pack, when you might be feeling a bit jaded by all the tinsel and repeating characters (we’re looking at you, Grinch) and usually delivers something different. Such is the case again this year, with this sweet spot directed by filmmaker Mark Malloy. Its story centres on a host of forest-worn...