For years, gamification meant points, badges and streaks. But CR looks into a new generation of campaigns borrowing from the systems, behaviours and world-building principles that make games worth coming back to...
Studio Kiln brings motion-first thinking to BAFTA’s new identity
Studio Kiln has unveiled a new visual identity for the 2026 BAFTAs, introducing a flexible motion-led system designed to unify the organisation’s four annual ceremonies while giving each its own distinctive character. Initially commissioned to create the awards’ PR campaign, the brief quickly expanded into a broader identity project spanning Film, Television, Games and Craft. Source...
The inside story of the Rolling Stones’ Foreign Tongues artwork
Artist Nathaniel Mary Quinn’s singular vision became the centrepiece of one of the year’s biggest and most provocative album campaigns...
German energy supplier Meteoric unveils sci-fi inspired rebrand
Creative agency How&How has unveiled a new brand identity for Meteoric, a German energy supplier that is hoping to shake up the European mid-market with a science fiction-inspired proposition. How&How partnered with the startup – formerly known as Zeus Energy – to create its strategy, name, verbal and visual identity and digital experience, positioning Meteoric as an ‘out-of-this-world’… Source...
The Hyundai Hi turns online shopping into an act of discovery
Base Design has partnered with South Korean luxury department store The Hyundai to launch The Hyundai Hi, a new digital platform that reimagines the role of the department store in an age dominated by ecommerce and AI. Positioned as ‘The Hyundai in your pocket’, the platform represents a shift away from a traditional online shopping experience. Instead, it has been...
Is AI in advertising just another hype cycle?
The prophecy that in the future all advertising would be produced by machines, replacing human creativity, appears to be shifting, notes Ben Kay. Could it end up as another metaverse?...
South Kensington’s world-famous culture quarter gets new identity
A new identity for South Kensington aims to recast one of London’s best-known museum districts as a cultural quarter defined by curiosity rather than heritage alone, while also showcasing how AI-powered audience research is beginning to reshape branding practice. Frost*collective has completed an 18-month rebrand for the Exhibition Road Cultural Group (ERCG), whose members include the V&A… Source...
There’s a big, ideas-shaped hole in kids’ games
Children are being shortchanged with games that forego fun, weirdness, humour or any sense of creativity in favour of dopamine-hacking, micropayment-extracting platforms, says writer Emma Tucker...
Studio Blackburn creates charming branding for Ellis Butchers
Studio Blackburn was approached by founder Nick Ellis to create a unified brand that could also differentiate between two newly acquired shops in Blackheath Village and Blackheath Standard, located in the London borough of Greenwich. “We developed a multifaceted architecture strategy to manage the two distinct shop personalities under the overarching Ellis Butchers umbrella… Source...
How New York Times Games mastered the art of thoughtful play
The newspaper’s head of games, Jonathan Knight, explains why a consistent, human-crafted approach keeps millions of daily players coming back to the likes of Wordle, Crossplay and Pips...
Dougal Wilson directs comedy new Twix double act spot
Last year Twix revealed an unexpectedly surreal side to its marketing via an absurdist ad featuring a high-speed car chase. When the driver dramatically rolled off a cliff, it would have been fair to think he was doomed, before a duplicate car was revealed fixed to his roof, allowing for a smooth getaway. The message: two is more than one,...
Hinge’s latest campaign celebrates the everyday moments
As part of the ongoing Designed to be Deleted brand platform, Hinge’s latest campaign aims to celebrate the quiet, in-between moments. A series of films have been created in partnership with Birthday, showing couples cleaning up after a party, hanging out in the park, weeding the garden and doing not that much at all. The campaign was directed by Justyna...