By subverting traditional video game tropes, the Copenhagen-based studio continues to prove that the global toy giant’s most valuable digital asset can be itself...
Back Market stakes its founder’s mum on refurbished tech
Refurbished tech marketplace Back Market is putting its founder’s credibility – and his mother’s possessions – on the line in a new global campaign promoting The Back Market Promise. In a new spot created by Mother, founder Thibaud Hug de Larauze swears on his mum’s life that the refurbished tech sold by Back Market is top-notch. So much so that...
Welsh National Opera unveils rebellious rebrand
The Cardiff-based Welsh National Opera recently celebrated its 80th anniversary – an impressive milestone for a company built on an art form that, in the infamous words of Timothée Chalamet, “no one cares about anymore”. To mark the occasion, the WNO set out to prove the American actor wrong, and instead used his dismissive remarks as inspiration for a bold...
Why brands need to think like game designers
For years, gamification meant points, badges and streaks. But CR looks into a new generation of campaigns borrowing from the systems, behaviours and world-building principles that make games worth coming back to...
Studio Kiln brings motion-first thinking to BAFTA’s new identity
Studio Kiln has unveiled a new visual identity for the 2026 BAFTAs, introducing a flexible motion-led system designed to unify the organisation’s four annual ceremonies while giving each its own distinctive character. Initially commissioned to create the awards’ PR campaign, the brief quickly expanded into a broader identity project spanning Film, Television, Games and Craft. Source...
The inside story of the Rolling Stones’ Foreign Tongues artwork
Artist Nathaniel Mary Quinn’s singular vision became the centrepiece of one of the year’s biggest and most provocative album campaigns...
German energy supplier Meteoric unveils sci-fi inspired rebrand
Creative agency How&How has unveiled a new brand identity for Meteoric, a German energy supplier that is hoping to shake up the European mid-market with a science fiction-inspired proposition. How&How partnered with the startup – formerly known as Zeus Energy – to create its strategy, name, verbal and visual identity and digital experience, positioning Meteoric as an ‘out-of-this-world’… Source...
The Hyundai Hi turns online shopping into an act of discovery
Base Design has partnered with South Korean luxury department store The Hyundai to launch The Hyundai Hi, a new digital platform that reimagines the role of the department store in an age dominated by ecommerce and AI. Positioned as ‘The Hyundai in your pocket’, the platform represents a shift away from a traditional online shopping experience. Instead, it has been...
Is AI in advertising just another hype cycle?
The prophecy that in the future all advertising would be produced by machines, replacing human creativity, appears to be shifting, notes Ben Kay. Could it end up as another metaverse?...
South Kensington’s world-famous culture quarter gets new identity
A new identity for South Kensington aims to recast one of London’s best-known museum districts as a cultural quarter defined by curiosity rather than heritage alone, while also showcasing how AI-powered audience research is beginning to reshape branding practice. Frost*collective has completed an 18-month rebrand for the Exhibition Road Cultural Group (ERCG), whose members include the V&A… Source...
There’s a big, ideas-shaped hole in kids’ games
Children are being shortchanged with games that forego fun, weirdness, humour or any sense of creativity in favour of dopamine-hacking, micropayment-extracting platforms, says writer Emma Tucker...
Studio Blackburn creates charming branding for Ellis Butchers
Studio Blackburn was approached by founder Nick Ellis to create a unified brand that could also differentiate between two newly acquired shops in Blackheath Village and Blackheath Standard, located in the London borough of Greenwich. “We developed a multifaceted architecture strategy to manage the two distinct shop personalities under the overarching Ellis Butchers umbrella… Source...