Kirsten Rutherford’s first experience of advertising involved a sugar rush and a room full of rainbow markers. Her father was managing director of Leo Burnett Auckland, and while he worked weekends, she would run wild through the creatives’ offices, drawing with their marker pens and leaving the lids off, all the while drinking Sprite (one of the agency’s clients). “Those...
Oxford Street gets its first ever brand identity as it enters a new era
Oxford Street has a new brand identity, created by Koto to accompany the pedestrianisation of a stretch of the central London thoroughfare. Titled For Everyone, the identity is intended to help reposition one of Britain’s most recognisable – and much-maligned – streets as a destination for culture, leisure and public life, as well as retail. Developed in partnership with the...
On living and working with anxiety
I felt inspired recently by the likes of Caitlin Moran and Anita Rani, who have spoken publicly about their anxiety. Bold, confident, hugely talented, creative women who, behind closed doors, are battling the uninvited guest who catches us unawares, pulling the rug from underneath us; quietly unravelling the capable versions of ourselves. Production is stressful. There is no point pretending…...
Why SMLXL’s size is its strength
Being a team of just seven allows for the Barcelona and New York-based studio to be flexible and experimental in the projects it takes on, while also having fun...
Smith & Diction create bold identity for Philadelphia Flower Show
To celebrate the 200th anniversary of the Pennsylvania Horticultural Society (PHS), the 2027 Philadelphia Flower Show adopted the theme Iconic: a bold celebration of the garden and its cultural influence. To create an identity to match, PHS enlisted Philadelphia-based design studio Smith & Diction. “This is one of those projects you accept immediately. The Philadelphia Flower Show is an… Source...
Boomranng Studio creates charming branding for Cocoa & Katli
Indian sweets tend to be associated with celebration and indulgence, but Cocoa & Katli wanted to create a contemporary style version of this that felt fresh and premium, “without slipping into the visual language of diet food”. The brand turned to Mumbai-based Boomranng Studio to help reposition it “as a bold, contemporary gourmet expression of Indian indulgence”. “The name itself...
Why Codea design studio has launched a shoe range
Codea co-founder Alex Marti explains how the new shoe line, created in partnership with Aka-research and SeaLlab, is part of an experiment in whether designing and selling products could be the key to creative and financial freedom...
Dennis Vanderbroeck on creating live events that move people
From his theatrical staging of Rosalía’s Lux tour to the pared-back styling of Icelandic composer Ólafur Arnalds’ new show, Vanderbroeck has become the master of the live spectacle...
Royal Designers for Industry rebrands as it turns 90
Renowned British designer Margaret Calvert marked her 90th birthday this year by unveiling a new identity for the Royal Designers for Industry (RDI), which also recently celebrated its own 90th anniversary. Established by the Royal Society of Arts in 1936, the RDI is the UK’s highest accolade for designers. With a growing diversity of designers who hold the prestigious RDI...
Applied Mschf on bringing its creativity to brands
Brooklyn-based art collective Mschf has made a name for itself with work that people can’t ignore. Since emerging in 2016, the group has turned unexpected ideas into tangible objects and internet moments, from its cartoonishly oversized Big Red Boots to a microscopic handbag, artwork made from medical bills and a Birkin bag reworked into a Birkenstock sandal. In August 2025…...
New Children in Need campaign focuses on vital project workers
It’s easy to focus on the fundraising work that BBC Children in Need does each year, which has an emphasis on fun and entertainment, with schools and children around the country all getting involved with its charity endeavours. Behind this though lies the hugely important work that the charity does for children and young people, which often involves careful and...
Inside Robin Hunter Blake’s stroboscopic photograpy
The photographer and filmmaker explains how his love of historical techniques has fed into his atmospheric artworks...

