Panóptico de Actualidad Gráfica y Visual
NYC-based creative agency Saint-Urbain has worked with West Village Partnership (WVP) to devise a new brand for the organisation, guided by the area’s past, present and future. With a new name to position the organisation as a union of residents and workers that love and want to improve the West Village, WVP needed a visual brand language that could communicate...
NYC-based creative agency Saint-Urbain has worked with West Village Partnership (WVP) to devise a new brand for the organisation, guided by the area’s past, present and future. With a new name to position the organisation as a union of residents and workers that love and want to improve the West Village, WVP needed a visual brand language that could communicate...
The second-hand platform is launching in New York with a playful campaign that celebrates the joy of decluttering. We get the low down from its VP of corporate affairs and the agency behind the work...
Fashion houses have begun openly experimenting with AI, but this can sit at odds with the artistry and craft that we expect from such luxury brands, says BBH London’s Will Lion...
If we look to male grooming ads as a way to observe how society has changed in recent decades, it’s clear we’ve been on quite a journey. For decades, the height of masculinity was signified by a square jaw and Gillette’s anthem, The Best A Man Can Get. Then we witnessed the brand have a wobble in the MeToo era,...
Having left his role as chief strategy officer at Saatchi & Saatchi last autumn, Huntington is determined to do things differently with Feral, where – perhaps unsurprisingly – he will prioritise strategy over creativity...
This week, a fresh chapter for Nike’s outdoor performance brand ACG has been unveiled. Developed in partnership with Wieden+Kennedy, the reimagining of ACG comes in the form of new branding and a new campaign. Founded in 1989, ACG, which stands for All Conditions Gear, has a unique and eventful history. Born from a now-famous photograph of two climbers sitting at...
Life360, the leading family location safety app, has released yet another darkly comedic short film that highlights the stresses and anxieties of parenting. Building on its existing slate of ads, which all use a mix of fear and humour to explore the subject, this latest instalment captures the feeling of relief you experience at hearing that your child is safe...
Ahead of an exhibition showcasing her late-career output, the prolific cover designer reflects on working for some of the world’s biggest newsstand titles and the long journey that led her to discover her true calling...
The Atlassian Williams F1 Team is bringing AI into the heart of its operation, announcing a multi-year partnership with Anthropic that will see its Claude assistant integrated across the entire organisation as its ‘Official Thinking Partner’. Rather than a surface-level sponsorship, Claude will work alongside Williams’ engineers, strategists and operations teams… Source...
Radio Times has today revealed a new visual identity – its first significant brand refresh in more than 20 years – as the 103-year-old title looks to reposition itself for a rapidly changing media landscape. Developed in collaboration with branding agency Why Projects, it includes a newly drawn logotype and icon, marking a rare but deliberate evolution for one of...
We often assume brand experience just means events, but it cuts across everything from employee culture to advertising, and offers the biggest growth opportunity for brands, says Matt Michaluk, our jury president for experience in this year’s Annual Awards...
