creativereview

Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?

When Burberry revealed its new branding on February 6, there was an audible sigh of relief from both the graphic design community and the fashion world. That’s not to say Peter Saville’s previous visual identity for the luxury house was particularly disliked; nor do people necessarily appreciate the constant flip-flopping between logos every time a new creative director comes in....

creativereview

Depositphotos names seven powerful concepts driving creative trends in 2023

The world is rapidly changing, influencing how customers act and buy. Staying updated on these global contexts is a tough task for brands, as it requires them to constantly follow what’s happening in culture, fashion, ecology, politics and the economy. In its trends forecast for this year, titled Creative Trends 2023: Ready to Escape?, Depositphotos has distilled its creative insights...

creativereview

Lady Liberty turns orange for the NYC Marathon

Over 50,000 athletes attend the TCS New York City Marathon each year, gathering from countries across the globe and attracting spectators in their thousands. Participants are led through all five of New York’s boroughs, and across five bridges, before finishing their 26-mile journey in the city’s Central Park. The event – which is led by non-profit organisation New York Road...

creativereview

New McDonald’s France ads focus on the brand’s iconic products

When you’re hungry, everything makes you think of food. The new poster campaign from TBWAParis for McDonald’s France leans into this premise by subtly inserting its core menu items into the entrance doors of various buildings (underlining, of course, that McDonald’s will deliver to your door). Shot by photographer Aurélien Chauvaud, this is the latest poster campaign from the fast...