In his new book, the co-founder of BETC offers a journey through advertising and culture since the 1980s, and tracks the seismic changes brought by globalisation and tech...
How De-Yan is shaping the future of brand experience
De-Yan has been working with clients from Louis Vuitton to Meta for over a decade, prioritising craft and the power of brand while developing a blueprint for how to create engaging work in a complex market...
A new film from Refuge shows the threats women face at home
Directed by Bonnie MacRae, the film opens with ‘Kate’ introducing what looks to be a dream home. As she brings the viewer through the various rooms of the three-bedroom family property, the tone begins to shift, with numerous signs suggesting all is not quite what it seems. The first suggestion of its darker message comes in its second line: “Isolated...
Chupa Chups reveals impenetrable ‘final boss’ in new wrapper launch
Chupa Chups has been listening to its audience. After discovering via online forums that audiences find its packaging stubbornly hard to open, the brand has created a new, easier-to-open wrapper. Yet, in an ironic twist, to promote it, they’ve hidden it inside their hardest-to-open lollipop yet. Titled Chupa Chups Impossible, the ‘final boss’ of the brand comes in a limited-edition...
A new book honours the design of the humble matchbook
A familiar sight in pubs, clubs, bars and restaurants, the matchbook epitomises the kind of useful but ephemeral merchandise that countless brands were once keen to distribute. Yet with the increasing availability of disposable lighters and the decline in smoking rates, not to mention the corporate desire to distance business from its harms, the ubiquitous matchbook – and its built-in...
Period brand Totm launches campaign around tampon regulations
Organic period care brand Totm and creative agency Joan have teamed up to launch a campaign that tackles the lack of tampon regulations in the UK. The hero film, Safer than a Tampon, highlights how heavily regulated products like candles, car air fresheners and balloons are, in comparison to the fairly lax guidelines in place for tampons. Currently, tampons are...
Behind the scenes on Gorillaz’s new album, The Mountain
Jamie Hewlett and Damon Albarn’s ninth Gorillaz album focuses on the journey of life and death. Here, Hewlett shares how he created its India-inspired artwork...
Marylebone Cricket Club refreshes London Spirit for new era of The Hundred
The Marylebone Cricket Club (MCC) was founded in 1787 with a remit to act as the guardian of the game’s laws. From its base at Lord’s Cricket Ground in northwest London – still known reverentially around the world as the home of cricket – the MCC has long sought to honour that tradition while also being cognisant of the sport’s...
Exposure: Dean Majd
Gem Fletcher speaks to the New York-based photographer about his project Hard Feelings, where he explores youth, friendship and grief, as well as the role of masculinity in the US today...
The dangerous myth of the dead-end arts degree
Last weekend saw another attack on arts education, with creative arts courses described as «dead-end degrees». Here, James Kirkham of Iconic spells out why in the age of AI they are anything but...
Wedge balances heritage and modernity in a new look for protein brand Equip
With modern wellness brands moving beyond health shops and into supermarkets, it remains a challenge to stand out amid packaging trends that often over-emphasise the functional and scientific aspects of these products via hard type and no-nonsense design. Equip aims to run counter to this and “return to timeless nutrition that works, because that’s how nature designed it”… Source...
The evolution of advertising in China
Twenty years on from helping to launch the BBH China office, Kelly Pon reflects on the total transformation of the industry there, and what the West could learn from it...