The photographer and filmmaker explains how his love of historical techniques has fed into his atmospheric artworks...
Kiln Studio designs identity for new weight-loss product, Reset
Reset is a technology-led product that aims to offer “understanding” and “empathy” to people on a weight-loss journey. “It’s built for people who would rather not count every calorie, helping them make progress on their own terms without putting life on hold,” explains Kiln Studio, which has worked with the brand to create its look. Tying together the identity is...
Kiln designs identity for new weight-loss product, Reset
Reset is a technology-led product that aims to offer “understanding” and “empathy” to people on a weight-loss journey. “It’s built for people who would rather not count every calorie, helping them make progress on their own terms without putting life on hold,” explains Kiln, which has worked with the brand to create its look. Tying together the identity is Ester,...
Apple Music’s new brand identity is ‘made by sound’
The creation of Apple Music’s new identity was an exercise in craft and experimentation. Informing it is a mnemonic created in partnership with producer Fred again.. and Nest Acoustics – this sound was then used to make the visuals, by running the music through liquid to create imagery. “Essentially the idea was to create the perfect sound wave,” say TBWAMedia...
How AI has exposed the cracks in the creative industry
A new report by agency Mike Teevee conducted with its in-house agency partners reveals that many of the concerns caused by AI already existed. Now is the time to make changes...
Sheba campaign turns cat owners from ignored to adored
Cat food brand Sheba has launched a programme designed to get cats to adore their owners. Created by AMV BBDO, the relationship-building initiative, Ignored to Adored, is a tongue-in-cheek swipe at the aloof nature of our feline friends. According to research conducted on behalf of the Mars-owned brand, one of the most pressing questions cat owners turn to Google with...
Rosemaund brings a Guy Ritchie flavour to English whisky
A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market. With seemingly every self-respecting celebrity getting in on the drinks business (see: Ryan Reynolds’ Aviation Gin, Kylie Jenner’s Sprinter vodka soda line and Ricky Gervais’ Dutch Barn Orchard Vodka, to name just a few),...
Rosemaund brings a Guy Ritchie flavour to English whisky
A new English single malt whisky brand with a starring role in Guy Ritchie’s Netflix series The Gentlemen is making its mark on the spirits market. With seemingly every self-respecting celebrity getting in on the drinks business (see: Ryan Reynolds’ Aviation Gin, Kylie Jenner’s Sprinter vodka soda line and Ricky Gervais’ Dutch Barn Orchard Vodka, to name just a few),...
Cricket Wireless turns voicemails into one-off vinyl records
US mobile service provider Cricket Wireless has turned people’s saved voicemails into bespoke vinyl records, in an activation developed with San Francisco-based creative agency Argonaut that makes a case for preserving the moments that might otherwise get lost in our phones. The project, called Vinyl Voicemails, took place at Brooklyn record store Vinyl + Thread. Visitors could transfer audio… Source...
The Conversation: How creativity can counter greenwashing
As the EU tightens its rules around environmental claims, three industry experts make the case for a more imaginative, optimistic approach to sustainability...
Anime and the future of creativity
What makes a piece of creative work memorable? Looking to anime’s tradition of Sakuga, Territory Studio art director Erich Nemcek considers why the presence of the human hand may matter more than ever in an age increasingly shaped by automation...
Digital bank Kuda targets young Nigerians with new rebrand
Copenhagen-based creative agency Barkas has partnered with Nigerian digital bank Kuda on a fresh identity, designed to celebrate the company’s roots, and to kickstart a new chapter of growth. Guided by the core concept of ‘more life’ – which originates from Jamaica but is now used globally – Barkas’ work for Kuda is all about giving Nigerians the financial tools...