creativereview

The LTA’s new campaign puts a flashy spin on tennis

The Lawn Tennis Association (LTA), the governing body of British tennis, enlisted The&Partnership to work on its new summer campaign #YourCourtYourRules, which is the third instalment in its ongoing Play Your Way brand platform. The campaign seeks to put a more welcoming spin on a sport that’s famously traditional in Britain, thanks in particular to its headline Grand Slam tournament...

creativereview

Graduates, we want to see your work!

Gradwatch, our annual showcase of the best graduate talent, is back for 2022, and we’re on the lookout for creatives. As usual, we’ll be scouring degree shows in person and online for graduates, and you can also send us your work directly. We’re inviting anyone who is completing an undergraduate degree programme in summer 2022 to submit your work directly...

creativereview

How brands are getting creative on TikTok

Since launching in 2018, TikTok has been attracting everyone from Gen-Zers to boomers in their droves, thanks to its winning combination of snappy videos, catchy soundtracks and viral trends. As the most downloaded app globally in 2021, it’s little wonder that we’ve seen brands turning their focus to the platform too. For brands, the appeal of TikTok is the potential...

creativereview

Exploring the work of nanny and ‘secret photographer’ Vivian Maier

In some ways, Vivian Maier’s photography prefigured some of today’s most common Instagram tropes: there’s her early experiments with the mirror selfie; her subjects are only those things she encountered every day; and she was, to all intents and purposes, an amateur. To make a more simplistic comparison between Maier and Instagram, many of the images currently on show at...

creativereview

Why more type designers should break the rules

I’m always surprised by how my fonts are used. You can design something for very small sizes, for instance, and a graphic designer will shatter expectations and create something you never thought was possible with your typeface. It’s wonderful. Before specialising in type design, I originally studied graphic design. I think it helps to have that grounding, because even if...

creativereview

LogoLounge’s 2022 report documents the design trends of the moment

Each Spring, designer and LogoLounge founder Bill Gardner sits down with a huge list of international design submissions and slowly works his way through them, coaxing out telling trends and patterns within the world of logo design. This year was no different, with Gardner scrutinising more than 35,000 designs from over 200 countries, and documenting his findings in LogoLounge’s annual...

creativereview

Wong Ping brings his cheeky animated artworks to Stavanger

The exhibition – which has the unpronounceable title of ;´༎◌ຶ ۝ ༎◌ຶ༽~♡ – brings together several works created by the Hong Kong-born artist in the last five years. According to the gallery, they explore a wide range of subjects including “human desire, obsession, shame, isolation, and repressed sexuality”. This all happens via Ping’s distinctive style, which uses bright colour palettes...