creativereview

Gradwatch 2026: Maddie McCoubrie, Arts University Bournemouth

It was in the run up to Maddie McCoubrie’s final year on the illustration course at Arts University Bournemouth that she discovered the 3D software Blender, which allowed her work to open up into wider illustration and animation techniques and “worlds that felt unique to me”, she explains. “These often centred around vibrant colours, quirky shape language and perhaps slightly...

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Gradwatch 2026: George Cook, University for the Creative Arts

Despite being a highly technical creative medium, stop motion has long been celebrated for its simple charm. From children’s film and television to meticulously crafted commercials, it is most commonly associated with warmth and tactility. None of that is lacking in the work of George Cook, yet the University for the Creative Arts animation graduate is interested in exploring what...

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Gradwatch 2026: Grace Moran, University of Brighton

Grace Moran takes great inspiration from nature in the creation of her art. This includes everyday experiences of the trees and plants she sees in the tree nursery in Brighton where she volunteers, but also other “unconventional and experimental techniques”, including mudlarking, metal detecting and underwater photography. These experiences, and her daily walk to university… Source...

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Puresport ditches AI-generated product shots for oil paintings

With AI-generated imagery becoming an increasingly routine part of branded work, Puresport has decided to go against the grain with a distinctly traditional campaign. The London-based sports nutrition and running culture brand has launched its Pomegranate Ultra Electrolytes with Team GB Olympic silver medallist Amy Hunt via a series of original still-life paintings. Created by artists Trish… Source...

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Gradwatch 2026: Jason Saffer, Central Saint Martins

Whether he’s creating a tongue-in-cheek campaign encouraging gamers to go outside, or drawing his distinctive cast of blocky, brightly coloured characters, Jason Saffer’s work shares an infectious sense of optimism. Across his graduate portfolio, branding, typography, motion and illustration are treated less as separate disciplines than tools to be combined in service of an idea. As is often the… Source...