Panóptico de Actualidad Gráfica y Visual
Who decides what good taste looks like? According to 1664, it’s strictly in the eye of the beer holder. The premium French lager has launched Unquestionably Good Taste, a new brand platform fronted by Robert Pattinson, rooted in a simple piece of insight: while 83% of people believe they have good taste, only 31% agree on what that actually means....
Biscuit brand Griffin’s has launched a new brand platform that celebrates the beauty of ordinary life in New Zealand through a series of 24 films. The micro-documentaries capture 24 hours of life across the country – one story for each hour of the day – told one biscuit at a time. Titled Life Needs a Biscuit, the films offer an...
From entering the industry late and being locked out of opportunities, to working your way up only to have to hide your experience to be employable, we hear from those in the industry about the ageism they’ve experienced and what they do to survive it...
Choking the chicken. Buttering the corn. Polishing the rocket. Spanking the monkey. Or, simply put, having a wank. The Inuits may have 50 words for snow, but the English language has countless ways to describe the act of self-love. Many of these colourful euphemisms feature in a new campaign from nonprofit organisation Fuck Cancer, who together with creative company VML...
When the Lithuanian design studio Praktika began working on the branding for the National Institute of Architecture – a new centre in Kaunas, Lithuania, which is dedicated to architectural research, heritage, initiatives, ideas and discussion – the team looked to incorporate “authentic Lithuanian architectural elements”. To do this they took inspiration from the Unesco World Heritage-listed… Source...
Creatives and recruiters share advice on rethinking the ‘messy middle’ as a testing ground to sharpen ideas, build confidence and shape the career you want...
Forget glossy case studies, design studios need to create brand identities that are resilient and distinctive in unattractive real world settings, says Design Bridge and Partners’ Claire Huxley...
Was Brazilian football legend Ronaldo’s infamous half-moon haircut secretly meant to be a triangle? That’s the tantalising question posed by Doritos in an agreeably bizarre campaign that reframes one of the sport’s most talked about fashion statements as a ‘lost’ marketing stunt. For the uninitiated, some context: in the summer of 2002, Brazil and their talismanic striker were seeking redemption…...
Creative director Tristan de Lancey reflects on three-quarters of a century of illustrated bookmaking, showcased in a new monograph exploring the publisher’s rich visual legacy...
It’s easy to think that you’re safe from sun exposure while you’re in the car, leading to many drivers not bothering to apply sunscreen in the way they would if they were going outdoors. In fact, new research for this campaign by TBWA\Eleven revealed that 70% of Australians believe they are protected from the sun while in the car, while...
As commercial pressures and AI anxiety grow, agencies and studios are being forced to reconsider how they support – and retain – new talent...
Vivantis came to Snask with a brief to evolve its current “outdated” branding. “They realised that customers only chose them based on price and product, not on brand and with no loyalty at all,” says Freddie Öst, founder and brand director at Snask. One of the Czech Republic’s leading beauty and lifestyle brands, Vivantis is primarily an ecommerce brand, though...
