The Swiss sportswear company is redefining performance marketing through creativity, culture and community. CR speaks to On’s CMO Alex Griffin to understand why the approach has cut through...
Is the camera obsolete? Belfast Photo Festival wants you to decide
The festival’s provocative new exhibition invites the public to choose between smashing up, saving or simply interacting with manual cameras...
New book chronicles one man’s peculiar sick bag obsession
Most people step off a flight and promptly forget everything about it. Not Trevor Cunningham, who for more than four decades has kept a small souvenir from every flight he’s been on: unused sick bags. Since the 1980s, the Manchester-based engineer has amassed a collection of airborne ephemera that simultaneously serves as a design archive, a personal diary, and a...
How&How creates new identity for AI image platform Ideogram
With so much AI slop out there, how do you set about rebranding a generative AI company that is committed to raising the standards of AI design, not lowering them? That was the question posed to branding agency How&How when Ideogram approached them to create a new identity for the platform. The resulting work tackles one of the most divisive...
Nike goes all in on World Cup film, Rip the Script
If adidas’ official World Cup ad starring Timothée Chalamet gives indie film vibes (for a sport’s ad at least), Nike’s unofficial spot for the event is pure blockbuster. The ad, which is created by Wieden+Kennedy and directed by Dan Streit, begins on a film set where a whiny director is shown complaining about Kylian Mbappé’s “theatrics” while other major stars...
Kaitlin Brito on burnout and the pressure to upskill
The illustrator shares how she tackles complex ideas, balances editorial and commercial work, and how she’s built a sustainable freelance career in a changing creative landscape...
KFC Sweden advocates for the joys of not sharing
The work of parents all over the world is set to be undone by KFC Sweden’s new messaging in its first campaign with Uncommon Stockholm, which promotes selfish greed over sharing. The campaign is rooted in research that says that 7 in 10 Swedish 18-35-year-olds express feeling a sense of frustration when forced to share their fast food. Enter the...
KFC Sweden advocates for the joy of not sharing
The work of parents all over the world is set to be undone by KFC Sweden’s new messaging in its first campaign with Uncommon Stockholm, which promotes selfish greed over sharing. The campaign is rooted in research that says that 7 in 10 Swedish 18-35-year-olds express feeling a sense of frustration when forced to share their fast food. Enter the...
Gradwatch 2026: It’s time to send us your work!
The summer is here and so is degree show season, meaning the next generation of creatives are about to step into the industry. So we want to see what you’ve been working on. Each year, Gradwatch spotlights some of the most exciting emerging talent across design, illustration, advertising, photography and more. So, alongside visiting degree shows, we’re inviting graduating creatives...
Why branding will define The Hundred’s next phase
With new investment transforming the competition, franchise identities are becoming as important as performances on the pitch. We speak to the team behind London Spirit’s refresh about balancing heritage and modern fandom...
How to balance your convictions with your career
We speak to Aurélia de Azambuja, senior designer at Base in Brussels, about how she remains committed to her personal values while serving the needs of clients...
Argos reimagines household items as toys for latest campaign
Thanks to its affordable prices and much-loved ‘Book of Dreams’ catalogue, Argos has long been synonymous with toy shopping. But the retailer’s latest campaign, More Than Toys, aims to remind customers of the wide range of other products it sells. Created by T&P, the OOH campaign positions Argos as a multi-category retailer through two special-build installations in London’s Exmouth Market...