Nearly 40 years after John Cleese first asked, “What has the BBC ever done for me?”, BBC Creative has revived one of the broadcaster’s most recognisable campaigns with a new brand film celebrating its cultural impact. Fronted by comedian and presenter Romesh Ranganathan and directed by Dougal Wilson through Blink Productions, What has the BBC ever done for me? brings...
Founders Makers reimagines Hi*Ball for the UK market
US drink brand Hi*Ball has crossed the pond with a new identity designed by London-based creative agency Founders Makers, as it enters the UK market with ambitions to disrupt a crowded beverage category. Owned by Tilray Brands, Hi*Ball’s UK debut marks the brand’s first move outside the US and the first step in a planned global expansion. Rather than simply...
The age of ‘good enough’ is branding’s biggest problem
As design becomes easier to produce, brands need to stop mistaking safety for strategy – because in a world where everything can look polished, the safest work is the easiest to ignore, says Mother Design’s Kirsty Minns...
Care France campaign links rising temperatures to domestic violence
As Paris sweltered through its most recent heatwave, a series of digital billboards across the city delivered an unsettling message: as temperatures soared, so did the visible signs of violence against women. Created by independent French agency Belle for the humanitarian organisation Care France, the Degree of Violence campaign ran from July 7-14, using real-time weather data to transform… Source...
Anaïs Odoux on making collage her creative playground
The French designer and illustrator reflects on how a self-initiated collage project evolved into a defining part of her career, and the beauty found in analogue techniques...
Why it’s time to take ugliness seriously
The trend for brands using hand-written fonts and messy aesthetics is more than just fashion, it’s a reaction against big tech and AI, says Kyle Raymond Fitzpatrick, author of the Trend Report newsletter...
San Francisco Signal rebrand marks new era for women’s volleyball
The Bay Area team of League One Volleyball (LOVB) has officially rebranded as San Francisco Signal, with the help of creative agency 72andSunny. As one of the most prominent teams in LOVB, which is the only volleyball league with a youth-to-pro system in the world, this announcement ushers in a new era for the burgeoning sport. Founded in 2020 as...
20(Something) carves out Latin-inspired rebrand for Open Point
London-based creative agency 20(Something) has unveiled a new identity and digital platform for civic technology company Open Point, uniting two long-established products under a single masterbrand designed to serve both institutions and the public. The rebrand marks the launch of Open Point’s integrated platform, which fuses its Social Pinpoint tool and its Consultation Manager product into one… Source...
GentleForces drops cinematic short film for watchmaker Shinola
Independent creative studio GentleForces has unveiled the first-ever overarching brand campaign for Shinola, marking both a notable creative reset for the American watchmaker and the directorial debut of Succession star Nicholas Braun. Titled Set the Pace, the campaign repositions Shinola around a broader cultural conversation about time itself rather than the products it makes. While the brand’… Source...
The Monthly Interview: Burnermunde
From viral skits to a ruff-clad Wayne Rooney, the directing duo are intent on capturing contemporary Britain in all its gritty, glorious absurdity...
Truant creates campaign for reopened Olympia
In June this year, the 140-year-old Olympia exhibition centre in west London reopened following a £1.3 billion transformation led by Heatherwick Studio and SPPARC Architects. To mark its reinvention as a destination for culture, hospitality, entertainment and business, Olympia has unveiled a new creative platform and brand campaign. Created by Truant, Do What’s New is designed to capture the… Source...
New oral care brand Ozen aims to disrupt the sector
“Oral care is one of those sectors where playing it safe has become the riskiest move of all,” says Mother Design’s creative director Jo Tulej, whose team recently unveiled a refreshing new identity for challenger brand Ozen. A new oral care brand founded by NHS maxillofacial surgeon Dr Niall Kent, Ozen has launched into the UK consumer market nationwide in...

