New regulations are changing the future of the UK’s food and drink industry, but it is design that has the power to shift behaviour on the ground, not rules, says Mother Design’s Kathryn Jubrail...
Cait Oppermann on documenting IBM Research for six years
In 2018, photographer Cait Oppermann was approached by tech company IBM about a project documenting IBM Research, the R&D division of the business. Known for creating thoughtful, quietly cinematic images, Oppermann approached the commission through a documentary lens, keen to capture the facility exactly as things were. “When someone would move to tidy their desk as I came in, I...
London crawling: the inside story of Dead Pubs
Jimmy McIntosh shares how he became a ‘pubfluencer’, how he keeps his content authentic and what makes a successful brand collab...
John Lewis cranks up the 90s nostalgia for its 2025 Christmas ad
Once-fearsome pumpkins are collapsing ungracefully in the street, Mariah Carey is steadily thawing from her icy slumber and the sequin-strewn race to be crowned Strictly champion is in full swing … yes, it’s that time of year again – the John Lewis Christmas ad is here. Following on from 2024’s The Gifting Hour, which centred around a young woman searching...
Rotating the crops: in praise of creative diversity
As originality risks being choked by a growing creative monoculture, cultivating variety will give ideas their own unique flavour, writes Tonight founder, Patrick Duffy...
Rich Myers on building a food brand with personality
The founder of bakery brand Get Baked speaks to CR about his «very person-centred» approach, how he utilises social media, and the pitfalls of going viral...
Sainsbury’s turns to the BFG once more for its Christmas ad
Halloween is done, so now – in the UK at least – marketers’ minds turn to Christmas with a flurry of festive ads due to land this week. Among the first is Sainsbury’s, which has joined forces with Roald Dahl’s lovable giant once more. The 90-second ad sees the BFG tasked to tackle The Greedy Giant, who is stomping around...
Kate Hawley takes us inside the world of Frankenstein
The costume designer discusses her creative process and how a visit to Tiffany’s archive shaped the emotional tone of Guillermo del Toro’s film...
FKA twigs and A$AP Rocky take top honours at UK MVAs 2025
FKA twigs and A$AP Rocky were among the biggest winners at this year’s UK Music Video Awards, as the annual celebration of global music video creativity returned to Magazine London last night. Twigs’ Eusexua, directed by Jordan Hemingway, picked up Best Pop Video – UK as well as Best Choreography for Zoi Tatapoulos and Best Editing for Charlie Von Rotberg...
Love bites in Anna Ginsburg’s monstrous new animated short
What happens when a breakup turns you into a monster? That’s the premise behind Hag, the new animated short from director Anna Ginsburg. Produced by leading animation studio Strange Beast (part of Passion Pictures) with support by the BFI Short Form Animation Fund, it is a darkly comic, surreal fable about heartache, inner longing and the pressures of modern womanhood....
Malik Acid on mixing beverage design with cultural marketing
Founded by siblings Missy Flynn and Cameron Malik-Flynn, creative studio Malik Acid has designed holistic experiences for some of the world’s most exciting fashion brands and artists...
GLP-1s and the new food advertising playbook
Hedonism and indulgence is out, replaced by nutrition and thoughtful storytelling, predict experts of the effect of weight-loss drugs on the food market...