Brands are using creativity to make difficult health subjects easier to discuss. CR explores how they can challenge stigma, open up new conversations and give audiences the confidence to take action...
Pablo London creates pork-based horror villain for PETA
It’s a classic trope of horror films that often the most ordinary settings can conceal the most sinister threats. That’s the premise behind Pablo London’s new work for PETA, which turns processed meat into a character straight out of a John Carpenter slasher. Arriving just in time for Halloween, the campaign introduces a grotesque antagonist named Hamface – all greasy...
Energy drives Uncommon Creative Studio’s rebrand of White & Case
International law firm White & Case has partnered with Uncommon Creative Studio on a major new rebrand aimed at making the company stand out in the legal sector’s “sea of sameness”. Initiated by a new leadership team at the firm, this marks the first rebrand for White & Case in 13 years. At the heart of the project is the...
Exposure: Marwan Bassiouni
Bassiouni talks to Gem Fletcher about his striking photographic series, New Western Views, which depicts European landscapes through the windows of mosques...
Columbia launches a Don’t Panic Room in latest campaign
In recent years, Columbia Sportswear has become known for its tongue-in-cheek approach to outdoor advertising, often putting its gear to the test in deliberately absurd scenarios. Its latest campaign, created by adam&eveTBWA, centres around the Don’t Panic Room – a campaign and contest inviting audiences to showcase their survival skills for the chance to win a fully stocked… Source...
The Monthly Interview: Kirsten Rutherford
Kirsten Rutherford’s first experience of advertising involved a sugar rush and a room full of rainbow markers. Her father was managing director of Leo Burnett Auckland, and while he worked weekends, she would run wild through the creatives’ offices, drawing with their marker pens and leaving the lids off, all the while drinking Sprite (one of the agency’s clients). “Those...
Oxford Street gets its first ever brand identity as it enters a new era
Oxford Street has a new brand identity, created by Koto to accompany the pedestrianisation of a stretch of the central London thoroughfare. Titled For Everyone, the identity is intended to help reposition one of Britain’s most recognisable – and much-maligned – streets as a destination for culture, leisure and public life, as well as retail. Developed in partnership with the...
On living and working with anxiety
I felt inspired recently by the likes of Caitlin Moran and Anita Rani, who have spoken publicly about their anxiety. Bold, confident, hugely talented, creative women who, behind closed doors, are battling the uninvited guest who catches us unawares, pulling the rug from underneath us; quietly unravelling the capable versions of ourselves. Production is stressful. There is no point pretending…...
Why SMLXL’s size is its strength
Being a team of just seven allows for the Barcelona and New York-based studio to be flexible and experimental in the projects it takes on, while also having fun...
Smith & Diction create bold identity for Philadelphia Flower Show
To celebrate the 200th anniversary of the Pennsylvania Horticultural Society (PHS), the 2027 Philadelphia Flower Show adopted the theme Iconic: a bold celebration of the garden and its cultural influence. To create an identity to match, PHS enlisted Philadelphia-based design studio Smith & Diction. “This is one of those projects you accept immediately. The Philadelphia Flower Show is an… Source...
Boomranng Studio creates charming branding for Cocoa & Katli
Indian sweets tend to be associated with celebration and indulgence, but Cocoa & Katli wanted to create a contemporary style version of this that felt fresh and premium, “without slipping into the visual language of diet food”. The brand turned to Mumbai-based Boomranng Studio to help reposition it “as a bold, contemporary gourmet expression of Indian indulgence”. “The name itself...
Why Codea design studio has launched a shoe range
Codea co-founder Alex Marti explains how the new shoe line, created in partnership with Aka-research and SeaLlab, is part of an experiment in whether designing and selling products could be the key to creative and financial freedom...