Panóptico de Actualidad Gráfica y Visual
The offer, which is named The New Zealanderlivery Service and was created by Motion Sickness and ED. Studio, is running until August 15 and pledges to reunite 23 New Zealanders with loved ones around the world (and bring them safely back again). New Zealanders can apply to take part by visiting a bespoke website at nzds.nz, where they are asked...
The Phion Symphony Orchestra has partnered with Dutch design studio Thonik on a new visual identity for the group. Founded in 2019 as a travelling instrumental ensemble, it has no permanent physical home, meaning that it needed a distinctive brand to feel grounded and recognisable. Frequently touring to other countries to perform, and requiring new campaigns for each destination, a...
Automating entry-level work may seem efficient, but in the process we risk dismantling the very system that has produced generations of creative talent, writes Saatchi & Saatchi CCO Franki Goodwin...
As brands compete for attention, mockumentaries are emerging as an effective storytelling tool. Filmmaker and creator Batt Maillie speaks to CR about why creating believable worlds is the key to making the format work...
British bicycle maker Raleigh may be best-known for the Chopper – a bona fide 70s cultural icon whose laid back design was immortalised on screen in The Goonies and more recently Stranger Things – but the 139-year-old brand is keen to show it is still relevant. To help launch their latest model, the Raleigh One St (Step Through), they turned...
StudioDBD was commissioned by Trafford Council to create an identity for the borough that could support a website where both residents and visitors could discover information on Trafford’s wide range of cultural, creative and sporting events. “The challenge was to create a brand that could represent this diversity while remaining simple, flexible and easy for the council team to use...
Global brand and design agency Landor has worked with US-based energy company Scana to refresh its existing branding. As a natural gas provider, Scana found itself in a saturated market surrounded by competitors offering the exact same product, leading the company to find other ways to differentiate itself. The answer came in the form of a rebrand that builds on...
Joint ECDs Lisa Nichols and Gary Fawcett, currently of TBWAMCR, reflect on 30 years of working together, and how they’ve navigated industry change...
Design agency Johnson Banks has created a striking visual identity for Childhood in War, a major new exhibition at the Imperial War Museum (IWM) in London that explores the impact of conflict on children stretching all the way from the First World War to the present day. Running until February 28 next year, the free exhibition is the first in...
Independent agency Special US has teamed up with Audible’s newly formed in-house creative group on a new global brand campaign that seeks to reposition listening as more than a way to pass the time, instead framing it as an experience that can fundamentally alter how people feel, think and behave. Rolling out across film, outdoor, digital, social, audio and experiential...
Football kit launches have evolved in recent years to become major creative events, with clubs increasingly using films, fashion collabs and celebrity talent to sprinkle their new season releases with cultural relevance. Arsenal’s latest effort continues that trend, but instead of only foregrounding star players or depicting match-day drama, the campaign film, titled Arsenal State of Mind… Source...
As brands embrace humour, boldness and cultural references in OOH, 10 Days co-founder Jolyon White tells CR why the bigger creative risk is playing it safe...
