Panóptico de Actualidad Gráfica y Visual
After Coinbase’s karaoke-themed ad for the Super Bowl, which was stark if effective, this new ad from agency Isle of Any comes as something of a curveball. Directed by Oscar Hudson, its tale of an ‘NPC’ escaping the system is drenched in craft. While it may be set in a computer game world, the film is largely live action, using...
Opening in May in London with a major exhibition by artist Murugiah, the space aims to solidify the power of illustration as an art form...
Launching a new video game is a complex exercise, as the release of Marathon, a new multiplayer title from game studio Bungie, the creators of Halo and Destiny, shows. The game reached #2 Global Top Seller and #1 US Top Seller on Steam pre launch, surpassed 100,000 concurrent players within 30 minutes, and trended across major streaming platforms on launch...
As the prolific designer behind hundreds of retail spaces, including the exquisite Officine Universelle Buly 1803 perfumeries, Ramdane Touhami is focused on craft, detail and delivering innovative products with authenticity...
The Leeds-based agency worked with the Japanese brand’s UK team on the new identity and sought to combine a sense of Japanese heritage with modern European cuisine, making Japanese flavours less intimidating to consumers in the process. With deep roots in Japan’s culinary culture, the Mizkan brand has enjoyed a presence in kitchens and restaurants since its founding in 1804....
S Clothing has experienced a brand transformation in recent years, with improved products leading to a renewed love from audiences who might previously have given up on it. The confidence this has allowed the brand oozes from this new ad campaign, which features a star turn from Gillian Anderson. The campaign draws from the success of the weekly shoppable social...
A decade after coining the phrase ‘normcore’, Sean Monahan explains how trend forecasting split into data-driven measurements and human intuition – and why AI might bring the latter back...
Excess Baggage is the first exhibition of examples from the Paper Bag Archive, the collection of designer Tim Sumner, which boasts the world’s largest archive of paper bags at over 2,500 in total. Sumner, who is creative director of Studio Summon, established the archive to celebrate this most humble of packaging designs. Once a ubiquitous presence in high street shops...
The powdered green tea is the status drink du jour for a health-conscious generation fluent in visual culture. We speak to some of the brands and designers behind its astronomic rise...
“Remember me?” After years of internet speculation, conspiracy theories and the occasional death hoax, Barry Scott, the shouty cleaning enthusiast synonymous with household cleaning brand Cillit Bang, is back. First bursting onto screens in the mid-2000s with the immortal line ‘Bang, and the dirt is gone!’, Barry quickly became one of UK advertising’s most recognisable figures. The character… Source...
The Cadbury Made to Share campaign first launched last year with a series of limited-edition chocolate bars featuring packaging that used wit and charm to highlight how its Dairy Milk bars could be shared to reward those whose generous gestures tend to go under-recognised. VCCP, and its content creation studio Girl&Bear, has further run with this concept in the new...
We explore why advertising defaults to stereotypes when it comes to women, and how the brands that are willing to listen are switching things up...
