Panóptico de Actualidad Gráfica y Visual
The Leeds-based agency worked with the Japanese brand’s UK team on the new identity and sought to combine a sense of Japanese heritage with modern European cuisine, making Japanese flavours less intimidating to consumers in the process. With deep roots in Japan’s culinary culture, the Mizkan brand has enjoyed a presence in kitchens and restaurants since its founding in 1804....
S Clothing has experienced a brand transformation in recent years, with improved products leading to a renewed love from audiences who might previously have given up on it. The confidence this has allowed the brand oozes from this new ad campaign, which features a star turn from Gillian Anderson. The campaign draws from the success of the weekly shoppable social...
A decade after coining the phrase ‘normcore’, Sean Monahan explains how trend forecasting split into data-driven measurements and human intuition – and why AI might bring the latter back...
Excess Baggage is the first exhibition of examples from the Paper Bag Archive, the collection of designer Tim Sumner, which boasts the world’s largest archive of paper bags at over 2,500 in total. Sumner, who is creative director of Studio Summon, established the archive to celebrate this most humble of packaging designs. Once a ubiquitous presence in high street shops...
The powdered green tea is the status drink du jour for a health-conscious generation fluent in visual culture. We speak to some of the brands and designers behind its astronomic rise...
“Remember me?” After years of internet speculation, conspiracy theories and the occasional death hoax, Barry Scott, the shouty cleaning enthusiast synonymous with household cleaning brand Cillit Bang, is back. First bursting onto screens in the mid-2000s with the immortal line ‘Bang, and the dirt is gone!’, Barry quickly became one of UK advertising’s most recognisable figures. The character… Source...
The Cadbury Made to Share campaign first launched last year with a series of limited-edition chocolate bars featuring packaging that used wit and charm to highlight how its Dairy Milk bars could be shared to reward those whose generous gestures tend to go under-recognised. VCCP, and its content creation studio Girl&Bear, has further run with this concept in the new...
We explore why advertising defaults to stereotypes when it comes to women, and how the brands that are willing to listen are switching things up...
When AIDS began devastating New York City in the late 1970s, the official response was lethally slow. Communities, meanwhile, moved fast – and they did so visually. Poster House is examining that urgent graphic history in a new show called Love & Fury, exploring how poster design became a frontline tool in the city’s grassroots AIDS movement between 1979 and...
If you’ve ever slowed to admire a fading shopfront or mentally traced the curve of a gilded serif, the latest publication from Letterform Archive Books, the imprint of the San Francisco museum and nonprofit education centre, might just be for you. Lettres Décoratives: A Century of French Sign Painters’ Alphabets is a handsomely produced, large-format survey of the letterforms that...
We speak to four agencies that have recently opened spaces in new locations about how to build a team that works for both global and local, and what kind of creative evolution you can expect from the mix...
As part of a new brand strategy and identity design for the LAB Institute of Design and Fine Arts, known in Finland as Muotoiluinstituutti, Helsinki-based Bond created an identity built on the premise of reform and continual reshaping. The studio’s brief was to sharpen the institute’s positioning around a single idea: “Muotoillaanpa se toisin”, a Finnish phrase that carries a...
