Panóptico de Actualidad Gráfica y Visual
Global creative studio Koto has unveiled a comprehensive brand evolution for MachineX, the decentralised exchange positioning itself at the centre of the so-called Machine Economy. If that sounds like dense Web3 jargon, that’s precisely the challenge Koto set out to solve. MachineX is built on peaq’s blockchain technology and enables humans and machines to trade everything from DePIN utility… Source...
The Moment director and frequent Charli XCX collaborator chats reframing Brat Summer, firing ping pong balls at Timothée Chalamet and why controlling your image now matters as much as the work itself...
At every Olympics, brand identities come under scrutiny. Here, Teemu Suviala, global CCO at Landor, argues that brand value is created not in identity systems, but in the moments that move people...
At every Olympics, brand identities come under scrutiny. Here, Teemu Suviala, global CCO at Landor, argues that brand value is created not in identity systems, but in the moments that move people...
Marseille-based independent publisher Loose Joints has kicked off the SS26 season with two new releases by renowned American photographer Roe Ethridge. Known for his conceptually-led work that spans fashion, advertising, portraiture and daily life, Ethridge is a leading figure in the contemporary photography scene and a practitioner working at the forefront of the medium. The first of the two… Source...
Like many other agencies right now, Auckland-based creative company Motion Sickness is in flux. We talk to co-founder Sam Stuchbury about how the industry is changing, and why the word ‘advertising’ has fallen out of fashion...
A raft of skincare and beauty brands targeting children as young as toddlers have emerged in recent years. We examine where this market is coming from and whether it should exist at all...
Based in Groningen in the Netherlands, Tien sells second-hand sportswear and casual fashion, with each item costing €10 (‘tien’ is ‘ten’ in Dutch). “Our rebrand starts from the insight that the world doesn’t need more clothes, just better use of what’s already there,” say Fcklck, the studio behind the new identity. “The direction was evident: reuse only what exists.” The...
When Amsterdam streetwear outfitter Pop Trading Company teamed up with heritage shoemaker G.H.Bass on a new loafer, they didn’t want to launch it with a traditional fashion film. Instead, they asked London-based director Dan Henshaw to create something that felt more authentically rooted in street culture and, more importantly, skateboarding history. Henshaw dipped into his own formative… Source...
TopCashback has launched a new brand platform, titled Next Level Spending Powers, marking what it describes as a “transformative step” for the UK’s leading cashback site. Created by agency Uncharted, the platform debuts with a high-energy campaign film, Summon the Power of Joy Joy. The campaign centres on the idea of ‘double joy’, the rush of making a purchase followed...
Forget AI slop – the industrialisation of creator content is leading to a whole other kind of slop clogging up our feeds. And as brands lean further into creators, this is only going to get worse, says Soursop’s Samira Larouci...
The new food brand, set up by digital abuse charity the Cybersmile Foundation as part of its latest campaign Stop The Forced Feed, is delivering boxes of “harmful products” to people around the UK. The campaign highlights the threat posed to us by the invisible algorithmic systems that dictate what we watch and read online. Recent studies by the Cybersmile...
