Panóptico de Actualidad Gráfica y Visual
This week, a fresh chapter for Nike’s outdoor performance brand ACG has been unveiled. Developed in partnership with Wieden+Kennedy, the reimagining of ACG comes in the form of new branding and a new campaign. Founded in 1989, ACG, which stands for All Conditions Gear, has a unique and eventful history. Born from a now-famous photograph of two climbers sitting at...
Life360, the leading family location safety app, has released yet another darkly comedic short film that highlights the stresses and anxieties of parenting. Building on its existing slate of ads, which all use a mix of fear and humour to explore the subject, this latest instalment captures the feeling of relief you experience at hearing that your child is safe...
Ahead of an exhibition showcasing her late-career output, the prolific cover designer reflects on working for some of the world’s biggest newsstand titles and the long journey that led her to discover her true calling...
The Atlassian Williams F1 Team is bringing AI into the heart of its operation, announcing a multi-year partnership with Anthropic that will see its Claude assistant integrated across the entire organisation as its ‘Official Thinking Partner’. Rather than a surface-level sponsorship, Claude will work alongside Williams’ engineers, strategists and operations teams… Source...
Radio Times has today revealed a new visual identity – its first significant brand refresh in more than 20 years – as the 103-year-old title looks to reposition itself for a rapidly changing media landscape. Developed in collaboration with branding agency Why Projects, it includes a newly drawn logotype and icon, marking a rare but deliberate evolution for one of...
We often assume brand experience just means events, but it cuts across everything from employee culture to advertising, and offers the biggest growth opportunity for brands, says Matt Michaluk, our jury president for experience in this year’s Annual Awards...
Brands have been playing with the signage on London’s tube network for many years but recent examples have proved intrusive and annoying. Ben Kay examines what’s gone wrong...
Global creative studio Koto has worked with South Korea-based web3 gaming ecosystem Marblex to reimagine the company’s brand identity. Previously bogged down by the intricacies of web3, token exchanges, and NFT trading and infrastructure, Koto’s new look and feel for Marblex instead places the focus where it should be: the fun. During the research process, the team at Koto dug...
The Instacart ad opens on a retro set, complete with a 60-foot stage adorned with orange and green LED lighting, as Boone and Stiller launch into a song about how you can choose the perfect banana for you – “from green to extra ripe” – via Instacart’s Preference Picker app. The scene quickly descends into chaos, however, as Stiller –...
Mozilla has launched a provocative new brand campaign that reframes this year’s State of Mozilla not as a dry annual report, but as a bold cultural and creative platform urging people to reclaim agency in an age of automated tech. Titled Choose Your Future, the work positions Mozilla and its Firefox browser as values-driven alternatives to the increasingly opaque, closed...
Gem Fletcher examines the work of Genesis Baez, who creates photographs with her family and friends which explore themes of memory, imagination and migration...
The Crocs brand has been on a journey over the past decade – while once heavily mocked for their ugliness and practicality, the foam clogs have become a fashion icon in recent years. This turnaround has been achieved in part by a series of smart collabs, with both musicians (Justin Bieber, Bad Bunny, SZA etc) and a curious variety of...
