creativereview

Carhartt marks 50 years of Active Jac with poignant ode to oyster farmers

To celebrate the 50th anniversary of its iconic Active Jac, Carhartt has launched ‘You don’t turn 50, you earn 50′, a campaign that refuses to speak about the product in isolation, instead weaving the jacket’s life into that of Zeeland’s oyster-farming dynasties: the Nelis and Cornellisse families. The campaign centres on a short documentary film that follows Dutch father and...

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Mathieu Labrecque’s vibrant poster design for Ottawa theatre

The National Art Centre French Theatre in Ottawa has unveiled its visual campaign for the 2025-26 season, featuring a series of bright, bold illustrated posters that capture the energy and spirit of the organisation. Montreal-based graphic design and marketing firm Paprika was commissioned to oversee the project. Together with local illustrator Mathieu Labrecque, they took this as a chance to…...

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British Airways ads capture the wonder of travel from the air

Uncommon Creative Studio has launched Reflections, a new campaign for British Airways that “celebrates the beauty of air travel” and the “creativity of modern British artistry”. The series sees four British photographers – Laura Pannack, Jack Johnstone, Catherine Hyland and Cian Oba-Smith – travel across three continents and capture the world through plane windows as the BA logo is subtly…...

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Clarks opens new museum to celebrate 200 years of shoemaking

World-renowned footwear brand Clarks, which was founded in 1825, has created a new UK museum to celebrate 200 years of its history and heritage. Commissioned by the Alfred Gillet Trust, which was set up to “safeguard and preserve the collection and archives associated with the Clark family”, the museum was designed by Purcell Architects and features graphic design, wayfinding, shop...

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New Tove Jansson show explores the timeless world of the Moomins

To celebrate 80 years since the creation of the much-loved Moomins by Finnish author and illustrator Tove Jansson, the Architecture and Design Museum in Helsinki has opened a new retrospective on her work. Escape to Moominvalley presents an in-depth study of the characters, spaces and ideas that made up Jansson’s real and imaginary worlds. Having actively worked on the Moomin...

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Jennie Baptiste’s new show charts three decades of Black British culture

This autumn marks the 25th anniversary of Somerset House, and as part of the celebrations the so-called home of cultural innovators is hosting the first major solo exhibition by Jennie Baptiste, a trailblazing Black British photographer who for more than three decades has dedicated herself to documenting urban youth culture, music and street fashion. Born in London to Saint Lucian...