creativereview

Marcel’s Visa campaign turns online fraudsters’ AI tactics against them

The central idea behind Visa’s The Feathered Lamb campaign highlights the fact that the vast majority of scams on social media originate from fake ads which are increasingly hard to detect. Using the anonymous account Petit Pamplemousse, Paris-based agency Marcel deliberately deployed a series of AI-generated images and videos with the intent of passing them off as real. Source...

creativereview

CoorDown’s new ad explains why we need to stop using the ‘R-word’

Following a string of successful and viral campaigns, Rome-based Down syndrome rights non-profit CoorDown has returned with a new short film for World Down Syndrome Day on March 21. Titled Just Evolve, the spot targets the regressive terms for disability that continue to be used in countries around the globe – primarily the ‘R-word’, which has its counterparts in Italian,...

creativereview

Mizkan’s rebrand brings a Japanese staple into European kitchens

The Leeds-based agency worked with the Japanese brand’s UK team on the new identity and sought to combine a sense of Japanese heritage with modern European cuisine, making Japanese flavours less intimidating to consumers in the process. With deep roots in Japan’s culinary culture, the Mizkan brand has enjoyed a presence in kitchens and restaurants since its founding in 1804....