creativereview

Gradwatch 2026: Jason Saffer, Central Saint Martins

Whether he’s creating a tongue-in-cheek campaign encouraging gamers to go outside, or drawing his distinctive cast of blocky, brightly coloured characters, Jason Saffer’s work shares an infectious sense of optimism. Across his graduate portfolio, branding, typography, motion and illustration are treated less as separate disciplines than tools to be combined in service of an idea. As is often the… Source...

creativereview

Rumble rebrand transforms its wordmark into stories and sounds

Sydney-based creative agency Bear Meets Eagle on Fire has unveiled its recent rebrand of Australian sound and music studio Rumble, following the studio’s decision to emphasise the critical role of sound in storytelling through its own branding. Under the aptly titled new brand positioning, ‘Sound is Story’, the team at Bear Meets Eagle on Fire devised a fresh visual identity...

creativereview

Liquid Death launches wacky soda-scented flushable wipes

In an unexpected collaboration, beverage brand Liquid Death has teamed up with personal hygiene brand Goodwipes to launch a limited-edition pack of wipes, inspired by the former’s sCREAM Soda drink. Strange though the union may seem, Meredith Diehn, SVP of marketing at Goodwipes, says it was “always destined to happen”. Negotiated by partnership agency SonderCo, the project is in fact...