creativereview

Birmingham Design Festival returns with timely focus on change

The countdown is on for Birmingham Design Festival, which returns from June 10-12 with another packed programme celebrating design in all its forms. This year’s theme, Change, feels particularly apt, with the line-up reflecting an industry grappling with everything from technology and branding to activism, craft and public service. Now in its eighth edition, the biennial event has become an…...

creativereview

Timothée Chalamet and David Beckham kick off adidas’ World Cup campaign

With the FIFA men’s World Cup kicking off in just over a month, adidas has thrown down the gauntlet to rivals with a cinematic five-minute short fronted by their latest big-name signing: Timothée Chalamet. The Marty Supreme actor takes centre stage in Backyard Legends, whose impressive cast spans the worlds of football, music and entertainment. Modern icons of the game...

creativereview

Most Creative Advertising Agency: Mother

Achieving an unprecedented threepeat by being named Most Creative Advertising Agency in our Annual Awards 2026 is surely no coincidence. So what’s the secret behind Mother’s continued success? “Creativity – our competitive advantage,” according to the agency. But is there more to it than that? Well, yes: while the industry spent much of the past 12 months retreating into mergers...

creativereview

Most Creative Production Company: Business Club

In a competitive commercial filmmaking landscape, Business Club has carved out a distinctive, irreverent voice – one that has earned it the title of Most Creative Production Company in our Annual Awards 2026. Founded in Sweden around a decade ago, with a London outpost established in late 2023 by managing director Tom Berendsen, Business Club remains intentionally lean and nimble:...

creativereview

Twix: Two is more than one campaign

For years chocolate biscuit snack Twix pitted the two halves of its bar against each other in its advertising, a showdown between left and right. For this campaign, the brand wanted to play on that duality still, but instead of a battle, the brief for this campaign was to visualise the notion that “Twix is better because it comes as...