Excess Baggage is the first exhibition of examples from the Paper Bag Archive, the collection of designer Tim Sumner, which boasts the world’s largest archive of paper bags at over 2,500 in total. Sumner, who is creative director of Studio Summon, established the archive to celebrate this most humble of packaging designs. Once a ubiquitous presence in high street shops...
Green is the new black: how matcha went mainstream
The powdered green tea is the status drink du jour for a health-conscious generation fluent in visual culture. We speak to some of the brands and designers behind its astronomic rise...
Barry Scott stages surprise comeback for Cillit Bang
“Remember me?” After years of internet speculation, conspiracy theories and the occasional death hoax, Barry Scott, the shouty cleaning enthusiast synonymous with household cleaning brand Cillit Bang, is back. First bursting onto screens in the mid-2000s with the immortal line ‘Bang, and the dirt is gone!’, Barry quickly became one of UK advertising’s most recognisable figures. The character… Source...
New Cadbury campaign reiterates why its Dairy Milk bars are made to share
The Cadbury Made to Share campaign first launched last year with a series of limited-edition chocolate bars featuring packaging that used wit and charm to highlight how its Dairy Milk bars could be shared to reward those whose generous gestures tend to go under-recognised. VCCP, and its content creation studio Girl&Bear, has further run with this concept in the new...
Why brands still struggle to talk to women
We explore why advertising defaults to stereotypes when it comes to women, and how the brands that are willing to listen are switching things up...
A new poster exhibition highlights New York’s fight against AIDS
When AIDS began devastating New York City in the late 1970s, the official response was lethally slow. Communities, meanwhile, moved fast – and they did so visually. Poster House is examining that urgent graphic history in a new show called Love & Fury, exploring how poster design became a frontline tool in the city’s grassroots AIDS movement between 1979 and...
A stunning new book surveys a century of French sign painting
If you’ve ever slowed to admire a fading shopfront or mentally traced the curve of a gilded serif, the latest publication from Letterform Archive Books, the imprint of the San Francisco museum and nonprofit education centre, might just be for you. Lettres Décoratives: A Century of French Sign Painters’ Alphabets is a handsomely produced, large-format survey of the letterforms that...
New beginnings: The agencies that are expanding globally
We speak to four agencies that have recently opened spaces in new locations about how to build a team that works for both global and local, and what kind of creative evolution you can expect from the mix...
Bond designs new identity for one of Finland’s most respected design schools
As part of a new brand strategy and identity design for the LAB Institute of Design and Fine Arts, known in Finland as Muotoiluinstituutti, Helsinki-based Bond created an identity built on the premise of reform and continual reshaping. The studio’s brief was to sharpen the institute’s positioning around a single idea: “Muotoillaanpa se toisin”, a Finnish phrase that carries a...
Designer Tomato Košir on the art of visual commentary
The Slovenian designer explains how he distils complex global events into bold editorial covers – and why designers shouldn’t stay silent...
McDonald’s embraces late night munchies in new campaign
Historically McDonald’s advertising has tended to lean into its role within families – depicting the brand as a place for comfort, connection or a birthday treat. Yet beyond that we’ve all known the reality is that the time most of us will really crave a McDonald’s meal is at the end of a long night of revelry, or the morning...
When AI meets brand: The coming reset
In the age of AI, brand guidelines need to make sense for both humans and machines to cut through the noise. Ideas matter now more than ever, says Wayne Deakin...

