Behind-the-scenes content is having a moment, as agencies and brands turn the craft and people behind campaigns into stories of their own. CR looks into who and what it’s really for...
New Interrail campaign shows the happy reality of train travel
Following Eurail BV’s rebrand as Interrail BV, the company has collaborated with Amsterdam-based creative agency We Are Pi to launch a major new platform and campaign. Looking to become more than just a rail pass provider to its customers, Interrail aims to highlight the transformative experience of international train travel. The result is The Interrail Effect, a fresh global brand...
Can someone do an impression of your brand?
Dior and A24’s new short, which sees various actors performing as designer Jonathan Anderson, points to a test of distinctiveness: whether people understand your character well enough to see it copied and exaggerated and still know exactly who you are...
Mikai Karl on bringing Beck’s cinematic world to life
The filmmaker and photographer discusses his decade-long collaboration with the musician, and the cinematic influences behind his new album, Ride Lonesome...
Mother Design rebrands psychic platform Keen
Mother Design has created a new global identity for Keen, an online platform that connects people with spiritual advisors. Previously its branding had looked clean but a little clinical and so the new branding aims to “reframe psychic guidance for modern life”. Keen wanted to play a more everyday role, helping people gain “a different perspective on the questions in...
New ad shows a minute in the life of Senegalese brand Kirène
Overt product placement is often seen as a bad thing in modern advertising, with agencies tending to favour more subtle brand-building than this. Yet sometimes it can work, as is the case with Fait de Sénégal, a new ad for Senegal’s leading drinks brand, Kirène. Directed and produced entirely in Senegal, the ad takes us into the heart of capital...
Why mythology matters for luxury brands
We talk to Publicis Luxe’s Alexis de Montaigu about how luxury brands are combining storytelling with data and experiential design to engage audiences...
Illustrator Mason London puts playful spin on Guinness archive
Designer, illustrator and animator Mason London has teamed up with Guinness and creative studio Good Shout on a new homeware and lifestyle collection called Good Times, reinterpreting iconic graphics from the brand’s archive. Released through Guinness Good Things, the brand’s creative collaboration platform, the 22-piece collection follows partnerships with Vintage Threads, Lazy Oaf and Percival… Source...
People Like Us exposes the inequality of automated hiring processes
With new research showing that automated hiring software is making the job hunt even harder for ethnic minorities in the UK, non-profit People Like Us has launched a new campaign in protest of the technology. ‘Reject the Rejections’, which was created in partnership with Copenhagen-based creative agency Worth Your While, uses a four-minute film to spotlight the new challenges faced...
Mayfield, Manchester: Made by many
A new urban development in Manchester, Mayfield is approaching placemaking in an unusual way, avoiding branding and instead focusing on community and creativity to make its mark...
New film from the Carter Center urges civility between US voters
To coincide with the International Day of Democracy and National Voter Registration Day in the US, non-profit organisation The Carter Center has released a new short film, advocating for civility between politically-opposed voters. Directed by American filmmaker Nate Townsend, Common Ground serves as a PSA for US citizens to encourage them to look beyond political leanings, and show respect for…...
Jesse Glazzard’s debut photobook captures a decade of queer life
In his first book, British photographer Jesse Glazzard brings together a decade of images telling the story of not only his own transition, but also revealing the lives of friends, lovers and creative collaborators. Moving between intimate black-and-white portraits, candid everyday scenes and grungy domestic interiors, The Sound of Dirt and Beauty offers a decidedly unvarnished and unsentimental… Source...