creativereview

Design Bridge and Partners crafts biscuit brand world for Fortnum’s

Aligning itself with the nation’s love of biscuits, department store Fortnum & Mason has launched The Biscuitorium at its flagship London store. More than 2000sqm has been dedicated to biscuits, celebrating Fortnum’s flair for the category by bringing together heritage recipes and new flavours through theatrical retail displays. Created in collaboration with Design Bridge and Partners (winner of… Source...

creativereview

Waave Orchestra’s Drift creates a new music video with every play

Earlier this year, CR posed the question ‘are websites becoming beautiful again?’ in response to several recent cases of web design where creative expression was prioritised over functional efficiency. One compelling addition to that conversation is Drift, a browser-based audiovisual experience by Waave Orchestra that turns the act of pressing play into something responsive… Source...

creativereview

PETA campaign highlights the benefits for men from going vegan

Animal rights non-profit PETA has released a series of new ads promoting the health benefits of a plant-based diet for men – namely, its ability to improve sexual stamina and erectile strength. Developed with Spanish creative agency Samy Alliance, who worked on PETA’s equally bold digestive health campaign from last year, these short spots utilise the organisation’s signature subversive… Source...