creativereview

Gunnersbury Park & Museum gets a colourful new identity for its centenary

Branding agency Wiedemann Lampe has unveiled a new identity and wayfinding system for Gunnersbury Park & Museum, giving the west London destination a clearer public face as it marks its centenary. The project aims to reposition the 72-hectare park and museum with a more cohesive identity that better reflects the breadth of its offer, from heritage landscapes and exhibitions to...

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DNCO designs Vermont’s first-ever tourism brand

Vermont Tourism has partnered with leading place branding agency DNCO to create the state’s first-ever dedicated tourism brand. Under the new tagline ‘State of Inspiration’, the work looks to increase Vermont’s visibility at home and abroad, and drive global tourism to the area. Citing recent research, Luis Mendoza, managing director of DNCO, explains: “79% of people say Vermont is charming…...

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New Balance campaign reveals the slow path to fast football

New Balance Football has launched a global campaign showcasing its new Furon football boot. Designed for speed, the campaign’s hero film defies expectations by focusing on the slow, methodical path to greatness. ‘You can become a fast footballer’, New Balance tells us, ‘but you can’t rush the process’. Created in collaboration with London-based creative studio Blind Faith… Source...

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Girlguiding unveils first full uniform redesign in 30 years

Girlguiding has unveiled its first full uniform redesign in more than 30 years, working with HemingwayDesign and nearly 55,000 girls and women to create a range designed around self-expression, comfort and practicality. The UK’s largest youth organisation for girls, which has around 385,000 members, last overhauled its uniform in 1990, when it collaborated with British fashion designer Jeff… Source...

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Olivia Colman narrates Monzo’s global brand platform launch

Monzo has launched its first global brand platform, Get busy living, positioning the digital bank for its next phase of growth in the UK and across Europe. Developed by BBH London alongside Monzo’s in-house creative studio and social agency Nusa Studios, the platform is the bank’s biggest integrated campaign to date, spanning TV, cinema, streaming, radio, social, digital and out-of-home....

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MoMA PS1 celebrates 50 years with new brand platform

New York’s MoMA PS1 is marking its 50th anniversary with a new brand platform and campaign by agency Porto Rocha, positioning the Queens institution as a place for experimentation, community and contemporary culture. Titled, PS1 Is Your Place, the campaign takes inspiration from the museum’s roots in the Alternative Space movement, which saw artists repurpose abandoned urban spaces as places...