The Marylebone Cricket Club (MCC) was founded in 1787 with a remit to act as the guardian of the game’s laws. From its base at Lord’s Cricket Ground in northwest London – still known reverentially around the world as the home of cricket – the MCC has long sought to honour that tradition while also being cognisant of the sport’s...
Exposure: Dean Majd
Gem Fletcher speaks to the New York-based photographer about his project Hard Feelings, where he explores youth, friendship and grief, as well as the role of masculinity in the US today...
The dangerous myth of the dead-end arts degree
Last weekend saw another attack on arts education, with creative arts courses described as «dead-end degrees». Here, James Kirkham of Iconic spells out why in the age of AI they are anything but...
Wedge balances heritage and modernity in a new look for protein brand Equip
With modern wellness brands moving beyond health shops and into supermarkets, it remains a challenge to stand out amid packaging trends that often over-emphasise the functional and scientific aspects of these products via hard type and no-nonsense design. Equip aims to run counter to this and “return to timeless nutrition that works, because that’s how nature designed it”… Source...
The evolution of advertising in China
Twenty years on from helping to launch the BBH China office, Kelly Pon reflects on the total transformation of the industry there, and what the West could learn from it...
Poignant LaLiga campaign celebrates football’s generational bonds
Few sports do sentimentality better than football. Despite its hyper-commercialisation in modern times, it still thrives on nostalgia, ritual and shared traditions. Most memorably in recent years, Axa leveraged its partnership with Liverpool FC for its Empty Seat campaign, raising awareness around mental health and depression in fans (a famous ad from the late 90s for the cult British TV...
Photographer Josh Greet on his creative reset
Greet explains how his ongoing personal project Phenomena sparked a new way of thinking about his work and his approach to outdoor photography...
W David Marx on the beigeification of popular culture
The Blank Space author explains why the algorithm, the rise of right-wing politics and our general desire to always be liked have led to culture losing its edge. But don’t worry, there is a way out...
Photographer Tom Johnson captures the art of Butoh
Butoh is an avant-garde dance form that emerged in post-war Japan in opposition to the growing influence of Western culture. Its movements are slow, primal and unrestrained. Dancers paint their bodies white and contort into ghostly figures, becoming “vessels for something beyond themselves”. Photographer Tom Johnson was introduced to Butoh by his friend Mari Ohashi around six years ago. Source...
Lidl launches its latest covetable high fashion bag, courtesy of artist Nik Bentel
Made from industrial stainless steel, the Trolley Bag emulates the design of the supermarket’s full size trolleys and launched during The Lidl Fresh Drop event in the capital. Incorporating a trolley handlebar, it features a keychain coin fob, which can connect to real in-store Lidl shopping carts. The collaboration is the supermarket’s second project with Bentel and his New York-based...
The Conversation: The growing case for human-AI creativity
As AI continues to gain cultural momentum, the real question isn’t what it can do but how human intent can shape the work it produces. Here, three experts working across education, tech and design explore the opportunities and risks...
The rise and rise of the stunt product
From cod fillets to phone cases, brands are using real products, not gimmicks, to create cultural relevance and fandom. And, unlike other stunt advertising, it’s all about longevity...

