From cod fillets to phone cases, brands are using real products, not gimmicks, to create cultural relevance and fandom. And, unlike other stunt advertising, it’s all about longevity...
Night-time ice cream brand Snooz launches with suitably dreamy identity
According to research, 60% of ice cream is consumed after 6pm. Given that any spikes in sugar intake can affect people’s sleep, Snooz has been developed to be consumed in the later hours. In place of emulsifiers and E numbers, it contains a sleep-friendly mix of camomile, theanine, magnesium and lemon balm. “We looked at tonnes of ice cream brands...
Hargreaves Lansdown turns Downing Street drama into biggest brand push yet
At a time when financial services brands are significantly increasing their TV advertising spend, Hargreaves Lansdown has launched its most ambitious campaign to date in a bid to stand out from the competition. Created by Wonderhood Studios, newly appointed as the investment firm’s creative agency partner, Helping Britain Invest Through It All arrives after a significant year for the business…...
Koto builds characterful retro-futurist world for MachineX
Global creative studio Koto has unveiled a comprehensive brand evolution for MachineX, the decentralised exchange positioning itself at the centre of the so-called Machine Economy. If that sounds like dense Web3 jargon, that’s precisely the challenge Koto set out to solve. MachineX is built on peaq’s blockchain technology and enables humans and machines to trade everything from DePIN utility… Source...
Aidan Zamiri on the art of turning promotion into performance
The Moment director and frequent Charli XCX collaborator chats reframing Brat Summer, firing ping pong balls at Timothée Chalamet and why controlling your image now matters as much as the work itself...
What Olympic branding teaches us about emotional design
At every Olympics, brand identities come under scrutiny. Here, Teemu Suviala, global CCO at Landor, argues that brand value is created not in identity systems, but in the moments that move people...
What Olympics branding teaches us about emotional design
At every Olympics, brand identities come under scrutiny. Here, Teemu Suviala, global CCO at Landor, argues that brand value is created not in identity systems, but in the moments that move people...
Two new Roe Ethridge photobooks reveal his punchy, provocative style
Marseille-based independent publisher Loose Joints has kicked off the SS26 season with two new releases by renowned American photographer Roe Ethridge. Known for his conceptually-led work that spans fashion, advertising, portraiture and daily life, Ethridge is a leading figure in the contemporary photography scene and a practitioner working at the forefront of the medium. The first of the two… Source...
Is this the end for ‘advertising’?
Like many other agencies right now, Auckland-based creative company Motion Sickness is in flux. We talk to co-founder Sam Stuchbury about how the industry is changing, and why the word ‘advertising’ has fallen out of fashion...
Beauty’s next target is Gen Alpha
A raft of skincare and beauty brands targeting children as young as toddlers have emerged in recent years. We examine where this market is coming from and whether it should exist at all...
Tien’s new identity ‘reuses’ letters from well-known fashion brands
Based in Groningen in the Netherlands, Tien sells second-hand sportswear and casual fashion, with each item costing €10 (‘tien’ is ‘ten’ in Dutch). “Our rebrand starts from the insight that the world doesn’t need more clothes, just better use of what’s already there,” say Fcklck, the studio behind the new identity. “The direction was evident: reuse only what exists.” The...
Pop Trading Company and G.H.Bass’ new collab nods to UK skate history
When Amsterdam streetwear outfitter Pop Trading Company teamed up with heritage shoemaker G.H.Bass on a new loafer, they didn’t want to launch it with a traditional fashion film. Instead, they asked London-based director Dan Henshaw to create something that felt more authentically rooted in street culture and, more importantly, skateboarding history. Henshaw dipped into his own formative… Source...