At first glance, it might have looked to baseball fans that Burger King had created a special hot dog for the World Baseball Classic, yet in fact the answer was more simple: it had simply turned its Whopper on its side, in order to sneak it into one of baseball’s classic food traditions. The brand introduced the Whopper Dog via...
LA28 unveils nature-inspired visual identity for the Olympics
Every host city of the Olympic and Paralympic Games creates a unique visual identity, known as the Look of the Games, to personalise their turn. Back in 2020, the LA 2028 Olympics and Paralympics launched the first teaser to their identity, an ever-changing logo that captures the spirit of the city. Six years on, it has now unveiled the full...
Andy Vella unveils new poster designs for the Teenage Cancer Trust
Designer, photographer and artist Andy Vella has released a collection of art prints and posters for this year’s Teenage Cancer Trust shows at the Royal Albert Hall in London. To create the artworks, he worked closely with Robert Smith of The Cure, who has curated the line-up for the concerts this year. Vella is renowned for his graphic design work,...
On becoming a multi-hyphenated creative
A multi-hypenated creative practice has numerous benefits in an economy that’s fragile, plus offers the chance for extra flexibility in a world that’s constantly in flux...
The Conversation: The female CDs shaping music culture
From album artwork to full-blown visual worlds, a group of female creative directors inside major labels are changing how the industry thinks about creativity...
Flood markers inspire new branding and signage for Bath River Line
London-based design studio Fieldwork Facility has worked with Bath & North East Somerset Council to develop new branding, signage and interpretation for the historic Bath River Line, a 10km trail that runs through the heart of the city. With Bath having traditionally “turned its back on the River Avon”, this project sought to inspire engagement with the nature, wildlife and...
Jessica Walsh on why emotion is vital to type design
The US designer explains why typographers should consider feelings as much as precision in their designs, and also offers a shout out to the much-maligned font Comic Sans...
How to break through the creative industry’s class ceiling
Systemic inequality is still a barrier to the creative industries, but leaning into your background means you’ll have earned your place in ways others won’t, says Simon Hatter...
Primark spoofs high fashion advertising for its Spring campaign
Primark is dialling up the drama for Spring, launching a new integrated campaign that swaps the high street for high spectacle. Created by VCCP, Shockingly Chic places the retailer’s latest collection in an elevated, haute couture context, complete with models dangling from helicopters, draped across horses and perched atop skyscrapers. But there’s a twist. The work is an extension of...
Sprite unveils refreshing new global identity
Sprite has partnered with London-based creative agency forpeople on a new global identity, driven by a desire to reassert its ties with the cultural spaces it has “always belonged to”. Rather than a complete rebrand, this update represents a subtle reworking of Sprite’s visual style, creating something punchier and better suited to the current market. “The starting point for us...
KFC launches nationwide search for the ultimate believer
We speak to the creatives behind the typically strange third instalment of the long-running KFC Believe brand platform, which this time is an oblique invitation for audiences to get involved...
Linda Merad on turning experiments into commissions
The illustrator talks about the balance between artistic identity and commercial collaboration, plus her lithographic creations for a Hermès campaign...

