creativereview

BBC crafts love letter to fandom in World Cup trailer

The BBC has unveiled its campaign for the FIFA World Cup 2026, taking a handcrafted approach to football fandom by turning everyday objects of support into stages for sporting immortality. Created by the BBC’s in-house creative agency, BBC Creative, Let’s Make It Iconic centres on a mixed-media film created in collaboration with production company Blinkink and illustrator Dan Evans… Source...