Madonna’s recent Grindr takeover represents a watershed in the use of platforms such as Grindr, Spotify and Google Maps, with brands no longer buying media and instead joining online communities...
Creativity needs your bad ideas
Forget AI-generated ‘perfection’. Bad work is crucial to reaching new creative heights, says Baldwin&’s Emily Watson...
Coca-Cola encourages hard-working Thais to take a break
Titled ‘The World Will Wait’, the new ads are created in a collaboration between Ogilvy Singapore and Ogilvy Thailand. Their premise is simple: work shouldn’t always take precedence over those you love and taking a rest to eat and hang out with your family is good for everyone. While in some hands, this message could have been relayed in a...
Dyson’s new ad breaks down the power of the CameraJet toothbrush
James Dyson has long been known for his power to reinvent everyday items in ways that make you look at them differently – both in terms of their aesthetics and their capabilities. He’s now turned his attention to the humble toothbrush, a tool we thought we knew everything about already. Well think again. As has been widely covered this week, the...
Jack Teagle on creating work that feels personal
The illustrator talks to CR about bringing his distinctive visual language to this year’s Green Man festival, as well as how he’s built a commercial practice around his personal work...
Differ agency on creating PR moments that last
We talk to the Swedish agency about how it mixes purpose with humour and storytelling to create campaigns that have made headlines around the world, including The World’s Ugliest Lawn and Vehicle of Hope...
Old Finnish railway symbol repurposed for The Train Factory
A symbol once used to tell engineers where to lift a train carriage has become the centrepiece of a new identity for The Train Factory, a former locomotive manufacturing site turned culinary and cultural destination in Helsinki. Located in the city’s Vallila district, the historic facility has been repurposed as a major hub for contemporary dining, live entertainment, art, sport...
Smalls turns ‘cat’ into a state of mind with new 360° campaign
US cat food brand Smalls is taking a decidedly broader view of feline culture with its largest campaign to date, positioning ‘cat’ not simply as an animal but as an attitude. Developed in-house, in partnership with production company Chico Studio and photographer Paul Yem, Is Cat eschews a single tagline for a flexible language system designed to work across multiple...
The Conversation: Heritage in Design
Heritage is everywhere in design right now. But whose stories are being told, who gets to tell them, and what’s left out? Here, four designers share their thoughts on the pitfalls – and opportunities – of drawing on the past...
Tinder Thailand celebrates the charm of being your real self
Curating your online self for dating apps can be a tedious task. While it can be tempting to add a few centimetres to your height, inflate your hobby of doomscrolling into an elaborate pastime, or borrow a dog for your pics, ultimately honesty is the best policy – and usually the most effective approach. Tinder Thailand’s latest campaign is all...
New Volvo ad shows how it’s changed car safety
Volvo Cars has been known for its safety for decades, though it might perhaps be hard for contemporary audiences to sum up why this is. Enter a new film from the brand which serves to remind us just how innovative the company has been in this area. On the surface the style of the ad is pretty dry – a...
What Japan knows about designing for an AI-fatigued world
In an age of accelerating AI adoption and rising user fatigue, Japan’s design principles offer a different path forward – one that prioritises trust, usability and human need over noise and novelty, says Experience.Lab’s Joe Oliver...