Panóptico de Actualidad Gráfica y Visual
The Cadbury Made to Share campaign first launched last year with a series of limited-edition chocolate bars featuring packaging that used wit and charm to highlight how its Dairy Milk bars could be shared to reward those whose generous gestures tend to go under-recognised. VCCP, and its content creation studio Girl&Bear, has further run with this concept in the new...
We explore why advertising defaults to stereotypes when it comes to women, and how the brands that are willing to listen are switching things up...
When AIDS began devastating New York City in the late 1970s, the official response was lethally slow. Communities, meanwhile, moved fast – and they did so visually. Poster House is examining that urgent graphic history in a new show called Love & Fury, exploring how poster design became a frontline tool in the city’s grassroots AIDS movement between 1979 and...
If you’ve ever slowed to admire a fading shopfront or mentally traced the curve of a gilded serif, the latest publication from Letterform Archive Books, the imprint of the San Francisco museum and nonprofit education centre, might just be for you. Lettres Décoratives: A Century of French Sign Painters’ Alphabets is a handsomely produced, large-format survey of the letterforms that...
We speak to four agencies that have recently opened spaces in new locations about how to build a team that works for both global and local, and what kind of creative evolution you can expect from the mix...
As part of a new brand strategy and identity design for the LAB Institute of Design and Fine Arts, known in Finland as Muotoiluinstituutti, Helsinki-based Bond created an identity built on the premise of reform and continual reshaping. The studio’s brief was to sharpen the institute’s positioning around a single idea: “Muotoillaanpa se toisin”, a Finnish phrase that carries a...
The Slovenian designer explains how he distils complex global events into bold editorial covers – and why designers shouldn’t stay silent...
Historically McDonald’s advertising has tended to lean into its role within families – depicting the brand as a place for comfort, connection or a birthday treat. Yet beyond that we’ve all known the reality is that the time most of us will really crave a McDonald’s meal is at the end of a long night of revelry, or the morning...
In the age of AI, brand guidelines need to make sense for both humans and machines to cut through the noise. Ideas matter now more than ever, says Wayne Deakin...
The designer talks about building place-based identities through an immersive, research-heavy approach, and how he avoids slipping into nostalgia...
In a drive to offset the slowdown in ice-cream sales during the colder months of the year – promoting the idea of the treat as a year-round indulgence – Magnum has come up with an interesting way to signal imminent sunshine, with a weather-led activation sent to consumers’ phones. To support the initiative, which forms part of its new Schedule...
Lifeline services need to be memorable at times of crisis which means standing out in a sea of branding and content. Good design is vital, says Simon Mannering of The Team...
