creativereview

Folk patterns inspire the identity for the NAI in Lithuania

When the Lithuanian design studio Praktika began working on the branding for the National Institute of Architecture – a new centre in Kaunas, Lithuania, which is dedicated to architectural research, heritage, initiatives, ideas and discussion – the team looked to incorporate “authentic Lithuanian architectural elements”. To do this they took inspiration from the Unesco World Heritage-listed… Source...

creativereview

Doritos turns Ronaldo’s infamous haircut into a marketing myth

Was Brazilian football legend Ronaldo’s infamous half-moon haircut secretly meant to be a triangle? That’s the tantalising question posed by Doritos in an agreeably bizarre campaign that reframes one of the sport’s most talked about fashion statements as a ‘lost’ marketing stunt. For the uninitiated, some context: in the summer of 2002, Brazil and their talismanic striker were seeking redemption…...

creativereview

Snask refreshes identity of beauty brand Vivantis

Vivantis came to Snask with a brief to evolve its current “outdated” branding. “They realised that customers only chose them based on price and product, not on brand and with no loyalty at all,” says Freddie Öst, founder and brand director at Snask. One of the Czech Republic’s leading beauty and lifestyle brands, Vivantis is primarily an ecommerce brand, though...