creativereview

The FCA calls in Emil the Seal to stop consumers slipping into scams

The Financial Conduct Authority (FCA) has decided that the best way to cut through the noise of financial warnings isn’t another stern voiceover or bullet-pointed disclaimer. It’s a seven-foot animatronic seal. Created with M+C Saatchi, the FCA’s latest campaign – catchily titled ‘Check if it’s real, before you seal the deal’ – introduces consumers to the regulator’s new Firm Checker...

creativereview

Wikipedia celebrates 25 years with human-centred campaign

For 25 years, Wikipedia has aimed to provide the world with “human-powered, accessible” knowledge and information. To celebrate its anniversary, the Wikimedia Foundation – the non-profit that runs Wikipedia – has launched a campaign to provide an insight into the platform’s evolution. Developed in partnership with purpose-led agency Kin, the video docuseries not only offers a behind-the-scenes… Source...

creativereview

New convenience store Storrd launches with bold mission and identity

“When Storrd approached us, it was instantly clear they weren’t just launching another convenience store – they were determined to become a genuine beacon of hope in a sector that’s lost its way,” says Among Equals founder Emily Jeffrey-Barrett. “That ambition powered every creative decision.” At the centre of this new identity is a punchy wordmark with bold black letterforms...