Panóptico de Actualidad Gráfica y Visual
Created by BBH London, the three-minute film, The Wrong Address, tells a tale of reconnection and forgiveness, with much of the action playing out in a Tesco delivery van. Starring Roisin Conaty as delivery driver Polly and Anna Maxwell Martin as her old school friend Lizzie, the pair cross paths after Lizzie accidentally sends her Christmas delivery to her old...
British retailer Argos is building on its There’s More to Argos brand platform this holiday season with a playful twist on A Christmas Carol. Created by T&P, Tales of Argos Past sees brand mascots Connie the doll and Trevor the dinosaur adopt the role of benevolent Christmas spirits to bring festive cheer (and a sackful of gift recommendations) to a...
Created in partnership with New Commercial Arts, this year’s Christmas ad for the supermarket opens with a poorly BFG announcing that he’ll be missing Christmas. Keen not to let her pal miss out, returning Sainsbury’s colleague Annie sets off on a daring mission to deliver a festive feast, embarking on a journey across Giant Country with delivery driver Fred. Of...
Created in partnership with New Commercial Arts, this year’s Christmas ad for the supermarket opens with a poorly BFG announcing that he’ll be missing Christmas. Keen not to let her pal miss out, returning Sainsbury’s colleague Annie sets off on a daring mission to deliver a festive feast, embarking on a journey across Giant Country with delivery driver Fred. Of...
Brands are using creativity to make difficult health subjects easier to discuss. CR explores how they can challenge stigma, open up new conversations and give audiences the confidence to take action...
It’s a classic trope of horror films that often the most ordinary settings can conceal the most sinister threats. That’s the premise behind Pablo London’s new work for PETA, which turns processed meat into a character straight out of a John Carpenter slasher. Arriving just in time for Halloween, the campaign introduces a grotesque antagonist named Hamface – all greasy...
International law firm White & Case has partnered with Uncommon Creative Studio on a major new rebrand aimed at making the company stand out in the legal sector’s “sea of sameness”. Initiated by a new leadership team at the firm, this marks the first rebrand for White & Case in 13 years. At the heart of the project is the...
Bassiouni talks to Gem Fletcher about his striking photographic series, New Western Views, which depicts European landscapes through the windows of mosques...
In recent years, Columbia Sportswear has become known for its tongue-in-cheek approach to outdoor advertising, often putting its gear to the test in deliberately absurd scenarios. Its latest campaign, created by adam&eveTBWA, centres around the Don’t Panic Room – a campaign and contest inviting audiences to showcase their survival skills for the chance to win a fully stocked… Source...
Kirsten Rutherford’s first experience of advertising involved a sugar rush and a room full of rainbow markers. Her father was managing director of Leo Burnett Auckland, and while he worked weekends, she would run wild through the creatives’ offices, drawing with their marker pens and leaving the lids off, all the while drinking Sprite (one of the agency’s clients). “Those...
Oxford Street has a new brand identity, created by Koto to accompany the pedestrianisation of a stretch of the central London thoroughfare. Titled For Everyone, the identity is intended to help reposition one of Britain’s most recognisable – and much-maligned – streets as a destination for culture, leisure and public life, as well as retail. Developed in partnership with the...
I felt inspired recently by the likes of Caitlin Moran and Anita Rani, who have spoken publicly about their anxiety. Bold, confident, hugely talented, creative women who, behind closed doors, are battling the uninvited guest who catches us unawares, pulling the rug from underneath us; quietly unravelling the capable versions of ourselves. Production is stressful. There is no point pretending…...
