creativereview

Inside creativity today: a new live event from Creative Review

On Wednesday 6 May, we’re taking over Nica’s Bar at Sohoplace theatre in central London with a brand new, specially curated programme of talks and panels with leading industry figures – exploring the work, ideas and thinking defining creative excellence right now. Hosted by Creative Review editor Eliza Williams and the wider CR team, the afternoon will feature four sessions...

creativereview

New Young Vic branding pushes back against the algorithm

The Young Vic in London has worked with local creative agency venturethree on a new brand positioning and identity, created in close collaboration with the theatre’s artistic director, Nadia Fall, and her leadership team. Founded in 1970, the world-renowned theatre has made a name for itself by playing host to cutting-edge stage productions and reimagined classics. Now, as the need...

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Asics reframes race day in new OOH campaign

To mark its sponsorship of four of Europe’s biggest marathons, sports brand Asics has teamed up with Design Bridge and Partners Amsterdam on a OOH campaign that spans across Paris, Milan, Rotterdam, Hamburg and London. Titled Re:focus, the campaign signals a new chapter for the brand as it looks to become a bigger player in the running category, aiming to...

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Birkenstock steps beyond the sandal with global brand refresh

Base Design has unveiled a global brand refresh for Birkenstock, as the heritage footwear brand looks to reposition itself beyond its long-held association with summer sandals. Developed in collaboration with Birkenstock’s in-house teams, the new identity draws heavily on the brand’s origins. Founded in 1774 by German shoemaker Johann Adam Birkenstock, the company has built its reputation on… Source...

creativereview

Telstra takes its network off-world in charming stop-motion campaign

Telstra is once again leaning into craft to highlight the power of connectivity, this time taking its network beyond Earth’s limits with the help of creative agency Bear Meets Eagle On Fire. In a new campaign co-created by partner agency +61, the Aussie telecoms company introduces Satellite Messaging, a feature that allows eligible customers to send and receive texts even...