Panóptico de Actualidad Gráfica y Visual
Following Pentagram’s major rebrand of Imperial College London in 2024, the world-renowned university, which focuses on science, engineering and medicine, has enlisted the help of Norwich-based design studio The Click to make this visual identity work at scale. The design team’s job was to create sub-branding and a comprehensive brand architecture for Imperial, which catered to its 24 different… Source...
Skincare advertising is full of products promising ‘magic’ results and ‘medical-grade’ formulas, often dressed up in the kind of glossy branding that’s designed to heighten perceived value. But The Ordinary has spent the last few years doing the opposite, dismantling the industry’s marketing machinery in full public view. The brand’s recent work with Uncommon Creative Studio has consistently… Source...
A recent identity refresh for the brand by Commission Studio sees it draw on its heritage to introduce a new wordmark and an evolution of its iconic crocodile...
The countdown is on for Birmingham Design Festival, which returns from June 10-12 with another packed programme celebrating design in all its forms. This year’s theme, Change, feels particularly apt, with the line-up reflecting an industry grappling with everything from technology and branding to activism, craft and public service. Now in its eighth edition, the biennial event has become an…...
As audiences become more savvy, beauty brands are entering their «proof era» to win trust. CR speaks to Marina Mansour, president of beauty, wellness and luxury at Kyra to find out more...
Suncorp and Leo Australia have created a long-standing, successful brand platform in response to the impact of climate change in the country, one that is rooted in resilience as well as recovery. This new ad continues its resilience message while focusing on the uniquely dual nature of life in Queensland, a state that is defined equally by natural beauty and...
In the years since its founding in 2006, Yeti has grown to become not just a retailer of robust goods for the outdoors, but also a lifestyle symbol. From its coolers to its cups, each stamped with the brand’s iconic four-letter wordmark, Yeti is synonymous with adventure in all its forms. While its roots are in fishing, over time its...
The creative team behind the iconic 1996 ad tell the story of how they captured lightning in a bottle with Eric Cantona and a host of football superstars...
At the heart of the new campaign is a film directed by Daniel Wolfe, which takes us through an average day in Britain with the time marked by the BT Speaking Clock – a service that first launched in 1936 and is still accessible by dialling 123 from a BT landline. The Speaking Clock gives the film a markedly nostalgic...
With the FIFA men’s World Cup kicking off in just over a month, adidas has thrown down the gauntlet to rivals with a cinematic five-minute short fronted by their latest big-name signing: Timothée Chalamet. The Marty Supreme actor takes centre stage in Backyard Legends, whose impressive cast spans the worlds of football, music and entertainment. Modern icons of the game...
Achieving an unprecedented threepeat by being named Most Creative Advertising Agency in our Annual Awards 2026 is surely no coincidence. So what’s the secret behind Mother’s continued success? “Creativity – our competitive advantage,” according to the agency. But is there more to it than that? Well, yes: while the industry spent much of the past 12 months retreating into mergers...
