As brands compete for attention, mockumentaries are emerging as an effective storytelling tool. Filmmaker and creator Batt Maillie speaks to CR about why creating believable worlds is the key to making the format work...
Raleigh’s new campaign celebrates the simple pleasures of cycling
British bicycle maker Raleigh may be best-known for the Chopper – a bona fide 70s cultural icon whose laid back design was immortalised on screen in The Goonies and more recently Stranger Things – but the 139-year-old brand is keen to show it is still relevant. To help launch their latest model, the Raleigh One St (Step Through), they turned...
StudioDBD designs a new digital platform and identity for Trafford
StudioDBD was commissioned by Trafford Council to create an identity for the borough that could support a website where both residents and visitors could discover information on Trafford’s wide range of cultural, creative and sporting events. “The challenge was to create a brand that could represent this diversity while remaining simple, flexible and easy for the council team to use...
Scana Energy rebrand transforms its beloved bears into official mascots
Global brand and design agency Landor has worked with US-based energy company Scana to refresh its existing branding. As a natural gas provider, Scana found itself in a saturated market surrounded by competitors offering the exact same product, leading the company to find other ways to differentiate itself. The answer came in the form of a rebrand that builds on...
The secret to building a creative partnership that lasts
Joint ECDs Lisa Nichols and Gary Fawcett, currently of TBWAMCR, reflect on 30 years of working together, and how they’ve navigated industry change...
Green toy soldiers become powerful symbol for new IWM exhibition
Design agency Johnson Banks has created a striking visual identity for Childhood in War, a major new exhibition at the Imperial War Museum (IWM) in London that explores the impact of conflict on children stretching all the way from the First World War to the present day. Running until February 28 next year, the free exhibition is the first in...
Audible’s new brand campaign says stories can change your life
Independent agency Special US has teamed up with Audible’s newly formed in-house creative group on a new global brand campaign that seeks to reposition listening as more than a way to pass the time, instead framing it as an experience that can fundamentally alter how people feel, think and behave. Rolling out across film, outdoor, digital, social, audio and experiential...
Fx Goby directs Arsenal’s first animated kit launch
Football kit launches have evolved in recent years to become major creative events, with clubs increasingly using films, fashion collabs and celebrity talent to sprinkle their new season releases with cultural relevance. Arsenal’s latest effort continues that trend, but instead of only foregrounding star players or depicting match-day drama, the campaign film, titled Arsenal State of Mind… Source...
Why OOH needs to start a conversation
As brands embrace humour, boldness and cultural references in OOH, 10 Days co-founder Jolyon White tells CR why the bigger creative risk is playing it safe...
Jasmina Wood on learning to take creative risks
The writer/director of Dinner Date discusses her unconventional route into filmmaking, and why she’s set on building a career on her own terms...
Gunnersbury Park & Museum gets a colourful new identity for its centenary
Branding agency Wiedemann Lampe has unveiled a new identity and wayfinding system for Gunnersbury Park & Museum, giving the west London destination a clearer public face as it marks its centenary. The project aims to reposition the 72-hectare park and museum with a more cohesive identity that better reflects the breadth of its offer, from heritage landscapes and exhibitions to...
DNCO designs Vermont’s first-ever tourism brand
Vermont Tourism has partnered with leading place branding agency DNCO to create the state’s first-ever dedicated tourism brand. Under the new tagline ‘State of Inspiration’, the work looks to increase Vermont’s visibility at home and abroad, and drive global tourism to the area. Citing recent research, Luis Mendoza, managing director of DNCO, explains: “79% of people say Vermont is charming…...