When reflecting on the differences between the Cannes Lions Festival of Creativity and the Cannes Film Festival on his first visit to the former, actor Alan Cumming was concise: “It feels like people are a lot more crazy here.” While Cumming was of course speaking in jest, it’s hard to disagree – the combination of a European heatwave (meaning that...
Ikea turns furniture into football flags for World Cup campaign
You may have noticed there’s a World Cup going on. Even if you haven’t been avidly tuning in, it’s been hard to escape the tournament’s gravitational pull. Brands, of course, have been quick to get in on the action, with the competition having already sparked some clever (and some not so clever) marketing ideas. One of the most simple yet...
Sophie Green on a decade of documenting community
For over ten years, Green has documented overlooked communities. Here she speaks to CR about the people, places and traditions that have shaped her portrait of contemporary Britain...
Jewish Culture Month’s identity challenges ‘reductive narratives’
Between June and July this year, the first ever Jewish Culture Month has been taking place across the UK, in what has been billed as “a cultural coming together on a scale and depth not seen before”. Under the tagline ‘Less Oy, More Joy’, this groundbreaking festival unites those in the Jewish community, and those outside of it, to celebrate...
Inside the uneasy relationship between fashion and gaming
Bryan Huynh – photographer, Grimes collaborator and creative director of gaming at TikTok – talks to CR about why fashion still doesn’t understand gamers...
Ten designers repurpose Brexit book to mark 10th anniversary
This month marks 10 years since the public referendum that led to the UK leaving the European Union. In the decade since, the country has experienced a particularly tumultuous period, bringing into sharp focus the divisions and debates that raged in the build up to the vote. Many maintain, and some now concede, that the UK’s exit from the EU...
Why custom type is vital for new brands
Brands that launch with a strong identity, including a strategic use of typography, will stand out to audiences from the beginning, says Chris Nott, co-founder of Studio Drama...
De’Longhi’s Tiny Coffee Shop film is a stop-motion marvel
Earlier this year, De’Longhi launched The World’s Smallest Coffee Shop in partnership with creative agency Lola Madrid. The campaign centred around five custom coffee machines charmingly embellished by model-maker Simon Weisse, best known for his work with filmmakers including Wes Anderson, Luca Guadagnino and Wim Wenders. The intricately detailed façades were inspired by the real-world coffee… Source...
Bush Theatre’s new campaign identity flips Western perspective
London’s Bush Theatre began life in 1972 as an intimate performance space located above a pub on the corner of Shepherd’s Bush Green. Over the years, it became known as an artistic stronghold for new and emerging voices in the world of theatre, championing a diverse range of narratives and styles. Now located on the nearby Uxbridge Road, the Theatre...
Somersby calls out modern-day BS in latest campaign
Cider brand Somersby’s latest campaign takes aim at some of the stranger habits and obsessions spawned by life online. Created by Fold7, Time Out from the Bullshit marks a new global platform for the brand that positions Somersby as an antidote to the performative self-improvement, algorithm-driven trends and digital noise that increasingly shape modern life. Directed by Eoin Glaister through…...
Is Rory Sutherland’s trade fair future already here?
Rory Sutherland, vice chairman of Ogilvy, recently suggested that agencies may begin «working backwards» – producing content before being commissioned and then finding a buyer afterwards. We are already there, says VSSL37’s Annie Allen...
The alternative design history of Nintendo 64
As Nintendo’s landmark console turns 30, designer Tim Girvin looks back on one of gaming’s great branding what-ifs: the lost Ultra 64 system...

