Chatbots and similar AI tools have become powerful extensions of brand identity. But what aesthetic and characteristic traits do users respond to best?...
Spike Lee directs new Arsenal FC spot
Arsenal Football Club and its financial partner Airwallex recently commissioned Academy Award-winning director Spike Lee to direct a new short, titled Who Are Ya, that captures the passion of the club’s fans, and helps audiences to understand exactly what Airwallex is. Shot in a north London pub, close to the Arsenal stadium, the film features current and retired Arsenal players…...
Is it time for advertising to get gloomy?
While adland is full of talk about disruption, it rarely presents a world that is anything but joyful. Maybe it’s time we went glum, says We Are Pi’s Rick Chant...
Romain Gavras delivers dramatic new promo, Storm
Parents looking to reassure themselves that their boys are experiencing the best of life at their expensive boarding schools might be wise to swerve this new short film, directed by celebrated movie and music video director Romain Gavras. Set to music by Gener8ion (a project by French dance producer Surkin, a regular collaborator of Gavras) the film stars Yung Lean...
The Monthly Interview: Johanna Jaskowska
A self-confessed “nerd”, Jaskowska has helped shape digital fashion and beauty culture, first via her wildly successful Instagram filters. Now she is experimenting with how AI will change fashion, beauty and art...
Northern Design Festival returns in May
The third edition of Northern Design Festival returns this May and will include speakers from across the design industry, with an ambition to bring together creatives, students and studios. This year’s event centres on the theme of heritage and the power of community, and will examine “where we come from and how that shapes what we create”. Taking place in...
Motion Sickness makes a bloody pledge to human creativity
How we show our commitment to our work varies: some stay late, others eat their lunch al desko. Auckland-based creative company Motion Sickness has taken it a step further with The Blood Oath – “An invitation for industry leaders, clients and collaborators to make a symbolic and literal commitment to ideas made by humans.” Delivered in specimen-style packaging, the kit...
Exposure: Daniela Spector
Photographer Daniela Spector has shot for the New York Times and Wall Street Journal and is a long-time collaborator with musician Princess Nokia. In her personal work, she explores the lives of her mother and grandmother, reflecting on grief and family along the way...
New St Paul’s Cathedral identity blends past and present
St Paul’s Cathedral is arguably London’s most iconic landmark, having dominated the city’s skyline since its completion over 300 years ago. A vital religious site and a symbol of resilience during the Blitz, it has long played an important role in defining Britain’s sense of identity. Now, this famous old building has been given a visual refresh, reflecting both its...
A brief history of advertising case studies
It’s easy to hate these time-consuming, often hyperbolic showcases. Yet, says Ben Kay, in a complicated advertising and media landscape they can offer vital insights...
New campaign from Casper aims to help you relax
Casper has released its first major campaign in four years, which hopes to reassert it as a leader in the crowded sleep sector. Known for its groundbreaking mattress technology, which took the world by storm in 2014, the brand has grown since then to become a firm favourite among those looking for a better night’s sleep. However, after a significant...
The reality of working with AI as a creative
As AI moves from experiment to execution, CR looks into how the creative process is changing but why the fundamentals of storytelling remain the same...