When a surprise tax bill derailed his early career success, illustrator Michael Driver started stacking shelves to stay afloat. Here, he calls for more honesty about what it really takes to make it as a creative...
How to design for conscious hedonism
Audiences now desire pleasure with principles, which is redefining what we buy, give and keep, making longevity the new luxury, says Joanna Tulej at Mother Design...
Eggslut channels Gothic romance in steamy social-first campaign
Restaurant chain Eggslut is courting hopeless romantics and hungry hearts alike with a new campaign that takes the windswept emotional intensity of Gothic fiction and redirects it squarely at breakfast. Created by M+C Saatchi Group UK, the social-first work, titled Egg Yearning, taps into two cultural currents blowing across the internet: the revival of brooding period drama and a surprising…...
JKR brings the beloved Firefox mascot to life
After working with Mozilla on a major rebrand in 2024, branding agency JKR has once again joined forces with the technology organisation – this time to reimagine its most iconic product: Firefox. Released in 2002, Firefox has been a champion of the open internet for over two decades, prioritising user privacy, safety and control. With the online landscape currently undergoing...
The Monthly Interview: Lucy Hickling
From starting a nationwide game of hide-and-seek to becoming Fred again..’s closest collaborator, the creative director and sometime music video director thrives on turning bold ideas into big cultural moments...
Mr Motivator launches campaign tackling UK ‘bed poverty’
Announced on World Sleep Day, TV personality and fitness instructor Derrick Evans MBE – better known to British audiences as his spandex-clad alter ego, Mr Motivator – has unveiled Bed Bank, a charity set up to raise funds and awareness around the nationwide issue of ‘bed poverty’. According to a 2023 report by Barnardo’s, nearly 900,000 children slept on floors...
New York’s Barkhouse unveils premium pooch-themed identity
In New York, boutique fitness clubs, private members’ lounges and upmarket health spas are a dime a dozen, but the city’s newest luxury hot spot is aimed at discerning clientele of the four-legged variety. Crown Creative has unveiled the branding for Barkhouse, a hotel designed to feel – in the words of co-founders Gabriela Desposito-Carlson and Jeffrey Carlson – like...
Marcel’s Visa campaign turns online fraudsters’ AI tactics against them
The central idea behind Visa’s The Feathered Lamb campaign highlights the fact that the vast majority of scams on social media originate from fake ads which are increasingly hard to detect. Using the anonymous account Petit Pamplemousse, Paris-based agency Marcel deliberately deployed a series of AI-generated images and videos with the intent of passing them off as real. Source...
The mentors who are helping others through redundancy
In the wake of creative industry redundancies, key voices are emerging to help those in career crisis navigate the messy middle and find a route through to the other side...
CoorDown’s new ad explains why we need to stop using the ‘R-word’
Following a string of successful and viral campaigns, Rome-based Down syndrome rights non-profit CoorDown has returned with a new short film for World Down Syndrome Day on March 21. Titled Just Evolve, the spot targets the regressive terms for disability that continue to be used in countries around the globe – primarily the ‘R-word’, which has its counterparts in Italian,...
Coinbase dials up the craft in cinematic new ad
After Coinbase’s karaoke-themed ad for the Super Bowl, which was stark if effective, this new ad from agency Isle of Any comes as something of a curveball. Directed by Oscar Hudson, its tale of an ‘NPC’ escaping the system is drenched in craft. While it may be set in a computer game world, the film is largely live action, using...
A peek inside the new Quentin Blake Centre for illustration
Opening in May in London with a major exhibition by artist Murugiah, the space aims to solidify the power of illustration as an art form...