creativereview

Wedge balances heritage and modernity in a new look for protein brand Equip

With modern wellness brands moving beyond health shops and into supermarkets, it remains a challenge to stand out amid packaging trends that often over-emphasise the functional and scientific aspects of these products via hard type and no-nonsense design. Equip aims to run counter to this and “return to timeless nutrition that works, because that’s how nature designed it”… Source...

creativereview

Poignant LaLiga campaign celebrates football’s generational bonds

Few sports do sentimentality better than football. Despite its hyper-commercialisation in modern times, it still thrives on nostalgia, ritual and shared traditions. Most memorably in recent years, Axa leveraged its partnership with Liverpool FC for its Empty Seat campaign, raising awareness around mental health and depression in fans (a famous ad from the late 90s for the cult British TV...

creativereview

Photographer Tom Johnson captures the art of Butoh

Butoh is an avant-garde dance form that emerged in post-war Japan in opposition to the growing influence of Western culture. Its movements are slow, primal and unrestrained. Dancers paint their bodies white and contort into ghostly figures, becoming “vessels for something beyond themselves”. Photographer Tom Johnson was introduced to Butoh by his friend Mari Ohashi around six years ago. Source...

creativereview

Lidl launches its latest covetable high fashion bag, courtesy of artist Nik Bentel

Made from industrial stainless steel, the Trolley Bag emulates the design of the supermarket’s full size trolleys and launched during The Lidl Fresh Drop event in the capital. Incorporating a trolley handlebar, it features a keychain coin fob, which can connect to real in-store Lidl shopping carts. The collaboration is the supermarket’s second project with Bentel and his New York-based...