The Slovenian designer explains how he distils complex global events into bold editorial covers – and why designers shouldn’t stay silent...
McDonald’s embraces late night munchies in new campaign
Historically McDonald’s advertising has tended to lean into its role within families – depicting the brand as a place for comfort, connection or a birthday treat. Yet beyond that we’ve all known the reality is that the time most of us will really crave a McDonald’s meal is at the end of a long night of revelry, or the morning...
When AI meets brand: The coming reset
In the age of AI, brand guidelines need to make sense for both humans and machines to cut through the noise. Ideas matter now more than ever, says Wayne Deakin...
Dave Sedgwick on using heritage as a design strategy
The designer talks about building place-based identities through an immersive, research-heavy approach, and how he avoids slipping into nostalgia...
Magnum brings the joys of summer into the winter months
In a drive to offset the slowdown in ice-cream sales during the colder months of the year – promoting the idea of the treat as a year-round indulgence – Magnum has come up with an interesting way to signal imminent sunshine, with a weather-led activation sent to consumers’ phones. To support the initiative, which forms part of its new Schedule...
How design can help cut through noise in an emergency
Lifeline services need to be memorable at times of crisis which means standing out in a sea of branding and content. Good design is vital, says Simon Mannering of The Team...
Coach champions banned books in transportive new campaign
Literary censorship has become a hot button issue across the US. According to PEN America, there were 6,870 instances of books being pulled from school libraries during the 2024-2025 academic year. Nationwide, they have documented nearly 23,000 book bans in public schools since 2021. In most cases, the titles being targeted explore themes of race, sexuality or identity. Now… Source...
Rémi Babinet on the love affair between art and commerce
In his new book, the co-founder of BETC offers a journey through advertising and culture since the 1980s, and tracks the seismic changes brought by globalisation and tech...
How De-Yan is shaping the future of brand experience
De-Yan has been working with clients from Louis Vuitton to Meta for over a decade, prioritising craft and the power of brand while developing a blueprint for how to create engaging work in a complex market...
A new film from Refuge shows the threats women face at home
Directed by Bonnie MacRae, the film opens with ‘Kate’ introducing what looks to be a dream home. As she brings the viewer through the various rooms of the three-bedroom family property, the tone begins to shift, with numerous signs suggesting all is not quite what it seems. The first suggestion of its darker message comes in its second line: “Isolated...
Chupa Chups reveals impenetrable ‘final boss’ in new wrapper launch
Chupa Chups has been listening to its audience. After discovering via online forums that audiences find its packaging stubbornly hard to open, the brand has created a new, easier-to-open wrapper. Yet, in an ironic twist, to promote it, they’ve hidden it inside their hardest-to-open lollipop yet. Titled Chupa Chups Impossible, the ‘final boss’ of the brand comes in a limited-edition...
A new book honours the design of the humble matchbook
A familiar sight in pubs, clubs, bars and restaurants, the matchbook epitomises the kind of useful but ephemeral merchandise that countless brands were once keen to distribute. Yet with the increasing availability of disposable lighters and the decline in smoking rates, not to mention the corporate desire to distance business from its harms, the ubiquitous matchbook – and its built-in...