Created by Lucky Generals, the Guardian’s new ad, titled The Whole Picture, opens with a replaying of the start of Points of View, the brand’s black and white spot from the 1980s which highlighted the importance of looking at a scene, or a story, from all angles before it could be fully understood. A few seconds in to the new...
How brands are advertising AI
The tech is still being met with some scepticism, but the most effective brand campaigns in this category lean into clarity over spectacle. We hear from industry experts on what the advertising of AI brands is revealing about the market...
Gaptooth Soda embraces imperfection with playful identity
For decades, sodas have carried a familiar warning label – if not on the physical can, then in our collective consciousness. They’ve been cast as the villains of the dental world, synonymous with fillings, enamel erosion and the kind of imperfections people are encouraged to fix. A ‘perfect’ smile, much like a ‘perfect’ brand, has traditionally meant something polished and...
Dan Woodger on mixing his love of running and illustration
Illustrator Dan Woodger recently brought together two lifelong passions – running and drawing – for his project Run London, Draw London, a large-scale illustrated marathon route that he created in participation with supporters to raise funds for Oxfam. A print of the illustration is now available to purchase, with all money raised going to the charity. The London Marathon was...
How can you get AI to recommend your brand?
AI is rapidly changing how, and if, your brand will show up in search. Here, Justin Inman of ‘AI brand orchestration’ company Emberos explains how to retain visibility in the AI age – and it’s all about quality, not quantity...
Catherine Hyland on photographing China’s changing countryside
From pre-wedding shoots to digital nomads, Hyland explores how the valley of Dali is being reimagined through tourism, labour and image-making – and the impact its had on her own practice...
New book traces the subversive visual legacy of the GLC
London-based independent publisher Four Corners has announced the release of a debut book by cultural historian and artist Hazel Atashroo. Titled London’s Ours!, the book takes its name from a newspaper headline printed in 1981, following the Greater London Council’s (GLC) historic shift to a left-wing Labour majority. This election would mark the beginning of a five-year radical reimagining by…...
Holly McCandless-Desmond on reshaping her creative education
The photographer explains how assisting became the best way for her to learn and how she’s fused the visual language of fashion and sports photography together in her work...
Fortnum & Mason Food & Drink award winners announced
Now in its 14th year, the annual Fortnum & Mason Food & Drink awards recognise the rich diversity in the UK’s food and drink scene today, covering books, writing, broadcasting as well as prowess in food photography and social content. All the winners were announced last night in a ceremony in central London hosted by Andi Oliver and Angela Hartnett...
CR’s guide to the 2026 UK degree shows
Over the coming months, universities and design schools up and down the country will be celebrating the work of their 2026 graduates – and, as ever, we’ve got the lowdown on when and where these showcases are taking place. For CR’s audience, these shows remain one of the best opportunities to spot emerging talent at the very start of their...
What in the AI are brands up to?
Despite all the AI talk, it’s hard to know how it’s really impacting brands and agencies. With her new podcast, brand and copy consultant Vikki Ross is going under the bonnet...
Vue calls on Taika Waititi to direct major new campaign film
British cinema chain Vue has enlisted the help of creative agency Hijinks and Academy Award-winning filmmaker Taika Waititi to create a new campaign film on the enduring impact of cinema. Titled Feel It Forever, the two-minute short forms part of a wider series of promotions currently being rolled out to spotlight Vue’s renewed brand platform. “Rather than just promote films…...

