The US designer explains why typographers should consider feelings as much as precision in their designs, and also offers a shout out to the much-maligned font Comic Sans...
How to break through the creative industry’s class ceiling
Systemic inequality is still a barrier to the creative industries, but leaning into your background means you’ll have earned your place in ways others won’t, says Simon Hatter...
Primark spoofs high fashion advertising for its Spring campaign
Primark is dialling up the drama for Spring, launching a new integrated campaign that swaps the high street for high spectacle. Created by VCCP, Shockingly Chic places the retailer’s latest collection in an elevated, haute couture context, complete with models dangling from helicopters, draped across horses and perched atop skyscrapers. But there’s a twist. The work is an extension of...
Sprite unveils refreshing new global identity
Sprite has partnered with London-based creative agency forpeople on a new global identity, driven by a desire to reassert its ties with the cultural spaces it has “always belonged to”. Rather than a complete rebrand, this update represents a subtle reworking of Sprite’s visual style, creating something punchier and better suited to the current market. “The starting point for us...
KFC launches nationwide search for the ultimate believer
We speak to the creatives behind the typically strange third instalment of the long-running KFC Believe brand platform, which this time is an oblique invitation for audiences to get involved...
Linda Merad on turning experiments into commissions
The illustrator talks about the balance between artistic identity and commercial collaboration, plus her lithographic creations for a Hermès campaign...
The world’s largest flower garden undergoes a rebrand
Every year, 1.4 million people gather at Keukenhof Spring Garden and Castle in The Netherlands to welcome the arrival of spring with a festival and flower show. Situated in the traditional flower-growing region of the country, the flower garden itself is the largest of its kind in the world. The historic festival has been running since 1949 and this year,...
Why more creatives should talk about their part-time jobs
When a surprise tax bill derailed his early career success, illustrator Michael Driver started stacking shelves to stay afloat. Here, he calls for more honesty about what it really takes to make it as a creative...
How to design for conscious hedonism
Audiences now desire pleasure with principles, which is redefining what we buy, give and keep, making longevity the new luxury, says Joanna Tulej at Mother Design...
Eggslut channels Gothic romance in steamy social-first campaign
Restaurant chain Eggslut is courting hopeless romantics and hungry hearts alike with a new campaign that takes the windswept emotional intensity of Gothic fiction and redirects it squarely at breakfast. Created by M+C Saatchi Group UK, the social-first work, titled Egg Yearning, taps into two cultural currents blowing across the internet: the revival of brooding period drama and a surprising…...
JKR brings the beloved Firefox mascot to life
After working with Mozilla on a major rebrand in 2024, branding agency JKR has once again joined forces with the technology organisation – this time to reimagine its most iconic product: Firefox. Released in 2002, Firefox has been a champion of the open internet for over two decades, prioritising user privacy, safety and control. With the online landscape currently undergoing...
The Monthly Interview: Lucy Hickling
From starting a nationwide game of hide-and-seek to becoming Fred again..’s closest collaborator, the creative director and sometime music video director thrives on turning bold ideas into big cultural moments...