At every Olympics, brand identities come under scrutiny. Here, Teemu Suviala, global CCO at Landor, argues that brand value is created not in identity systems, but in the moments that move people...
What Olympics branding teaches us about emotional design
At every Olympics, brand identities come under scrutiny. Here, Teemu Suviala, global CCO at Landor, argues that brand value is created not in identity systems, but in the moments that move people...
Two new Roe Ethridge photobooks reveal his punchy, provocative style
Marseille-based independent publisher Loose Joints has kicked off the SS26 season with two new releases by renowned American photographer Roe Ethridge. Known for his conceptually-led work that spans fashion, advertising, portraiture and daily life, Ethridge is a leading figure in the contemporary photography scene and a practitioner working at the forefront of the medium. The first of the two… Source...
Is this the end for ‘advertising’?
Like many other agencies right now, Auckland-based creative company Motion Sickness is in flux. We talk to co-founder Sam Stuchbury about how the industry is changing, and why the word ‘advertising’ has fallen out of fashion...
Beauty’s next target is Gen Alpha
A raft of skincare and beauty brands targeting children as young as toddlers have emerged in recent years. We examine where this market is coming from and whether it should exist at all...
Tien’s new identity ‘reuses’ letters from well-known fashion brands
Based in Groningen in the Netherlands, Tien sells second-hand sportswear and casual fashion, with each item costing €10 (‘tien’ is ‘ten’ in Dutch). “Our rebrand starts from the insight that the world doesn’t need more clothes, just better use of what’s already there,” say Fcklck, the studio behind the new identity. “The direction was evident: reuse only what exists.” The...
Pop Trading Company and G.H.Bass’ new collab nods to UK skate history
When Amsterdam streetwear outfitter Pop Trading Company teamed up with heritage shoemaker G.H.Bass on a new loafer, they didn’t want to launch it with a traditional fashion film. Instead, they asked London-based director Dan Henshaw to create something that felt more authentically rooted in street culture and, more importantly, skateboarding history. Henshaw dipped into his own formative… Source...
TopCashback campaign encourages shoppers to double the joy
TopCashback has launched a new brand platform, titled Next Level Spending Powers, marking what it describes as a “transformative step” for the UK’s leading cashback site. Created by agency Uncharted, the platform debuts with a high-energy campaign film, Summon the Power of Joy Joy. The campaign centres on the idea of ‘double joy’, the rush of making a purchase followed...
Creator slop is here – and it’s filling up your feeds
Forget AI slop – the industrialisation of creator content is leading to a whole other kind of slop clogging up our feeds. And as brands lean further into creators, this is only going to get worse, says Soursop’s Samira Larouci...
Cybersmile launches new brand to highlight harmful content online
The new food brand, set up by digital abuse charity the Cybersmile Foundation as part of its latest campaign Stop The Forced Feed, is delivering boxes of “harmful products” to people around the UK. The campaign highlights the threat posed to us by the invisible algorithmic systems that dictate what we watch and read online. Recent studies by the Cybersmile...
Mona Chalabi on illustrating inequality and injustice
Chalabi’s distinctive hand-drawn data visualisations not only speak truth to power, they also challenge the way numbers are presented, interpreted and weaponised...
Greenpeace releases darkly comedic film to encourage posthumous protest
Greenpeace has unveiled a new instalment of its We Won’t Rest in Peace legacy campaign, which urges older generations to continue the fight against environmental destruction even after they’re gone, by leaving a gift in their will. Following the announcement of a ‘limited-edition’ – read: fictional – Greenpeace coffin last year, which allowed you to protest from beyond (and in)...