The countdown is on for Birmingham Design Festival, which returns from June 10-12 with another packed programme celebrating design in all its forms. This year’s theme, Change, feels particularly apt, with the line-up reflecting an industry grappling with everything from technology and branding to activism, craft and public service. Now in its eighth edition, the biennial event has become an…...
How beauty brands are moving beyond the hype
As audiences become more savvy, beauty brands are entering their «proof era» to win trust. CR speaks to Marina Mansour, president of beauty, wellness and luxury at Kyra to find out more...
Suncorp’s new ad addresses the reality of Queensland’s weather
Suncorp and Leo Australia have created a long-standing, successful brand platform in response to the impact of climate change in the country, one that is rooted in resilience as well as recovery. This new ad continues its resilience message while focusing on the uniquely dual nature of life in Queensland, a state that is defined equally by natural beauty and...
Yeti reworks its logo to represent its growing community
In the years since its founding in 2006, Yeti has grown to become not just a retailer of robust goods for the outdoors, but also a lifestyle symbol. From its coolers to its cups, each stamped with the brand’s iconic four-letter wordmark, Yeti is synonymous with adventure in all its forms. While its roots are in fishing, over time its...
An oral history of… Nike: Good vs Evil
The creative team behind the iconic 1996 ad tell the story of how they captured lightning in a bottle with Eric Cantona and a host of football superstars...
Uncommon launches new brand platform to revitalise BT
At the heart of the new campaign is a film directed by Daniel Wolfe, which takes us through an average day in Britain with the time marked by the BT Speaking Clock – a service that first launched in 1936 and is still accessible by dialling 123 from a BT landline. The Speaking Clock gives the film a markedly nostalgic...
Timothée Chalamet and David Beckham kick off adidas’ World Cup campaign
With the FIFA men’s World Cup kicking off in just over a month, adidas has thrown down the gauntlet to rivals with a cinematic five-minute short fronted by their latest big-name signing: Timothée Chalamet. The Marty Supreme actor takes centre stage in Backyard Legends, whose impressive cast spans the worlds of football, music and entertainment. Modern icons of the game...
Most Creative Advertising Agency: Mother
Achieving an unprecedented threepeat by being named Most Creative Advertising Agency in our Annual Awards 2026 is surely no coincidence. So what’s the secret behind Mother’s continued success? “Creativity – our competitive advantage,” according to the agency. But is there more to it than that? Well, yes: while the industry spent much of the past 12 months retreating into mergers...
Most Creative Production Company: Business Club
In a competitive commercial filmmaking landscape, Business Club has carved out a distinctive, irreverent voice – one that has earned it the title of Most Creative Production Company in our Annual Awards 2026. Founded in Sweden around a decade ago, with a London outpost established in late 2023 by managing director Tom Berendsen, Business Club remains intentionally lean and nimble:...
Most Creative Design Agency: Design Bridge and Partners
A little over three years ago, Design Bridge and Partners was born, following WPP’s merger of Superunion and Design Bridge. Back then, the focus was on driving positive change. In 2025, the studio went a step further to prove that design isn’t just an output but also a “multiplier of growth” – a claim many agencies make but few can...
Twix: Two is more than one campaign
For years chocolate biscuit snack Twix pitted the two halves of its bar against each other in its advertising, a showdown between left and right. For this campaign, the brand wanted to play on that duality still, but instead of a battle, the brief for this campaign was to visualise the notion that “Twix is better because it comes as...

