The Horniman Museum and Gardens in south London has partnered with local creative agency Anatomy to develop a new brand campaign, exploring humanity’s place in nature. Aptly titled It’s in our Nature, the work is the result of not just a close collaboration between the Museum and the agency, but also the agency and local communities, who helped to shape...
Exposure: Thadde Comar
From the streets of Paris to the frontlines of Hong Kong’s pro-democracy movement, the French-Swiss photographer’s work captures the dreamlike, unsettling realities of protest in the age of surveillance...
Jamiroquai recreates Virtual Insanity video for Beefeater 0.0
It’s one of the most iconic music videos of the 90s – a seemingly gravity-defying sequence that has been recreated, parodied and dissected for decades. Now, 30 years after Jamiroquai’s Virtual Insanity first wowed audiences, Beefeater 0.0 has answered the question nobody knew they were asking: what exactly was Jay Kay reaching for? The alcohol-free gin has teamed up with...
Kayak campaign targets the friend holding up the group trip
Coordinating a holiday with friends can often feel like a military operation and harder than planning the trip itself. According to new research from Kayak, 84% of group trips never make it beyond the group chat, while 90% of travellers say it’s usually down to one friend who refuses to commit. To help move conversations from the group chat to...
Can designers reclaim the St George’s Cross?
Having rebranded Team England for the 2026 Commonwealth Games, Form’s Alex Andlaw reflects on the challenge of working with a contested symbol...
Powerball campaign invites the UK to dream bigger than ever
The popular American lottery game Powerball has announced its highly-anticipated UK debut with a major new campaign, which launched last week and is currently rolling out across the country. Created by Allwyn, the operator of The National Lottery, in collaboration with creative agency VCCP, What Would You Do? invites audiences to dream about the truly ‘transformative’ potential of a Powerball...
Anthony Burrill brings Joy! Pure Joy! to Liverpool in new exhibition
Renowned graphic artist Anthony Burrill is bringing his distinctive brand of optimistic typography to Liverpool this summer with Joy! Pure Joy!, a new exhibition at independent design studio Dorothy that marks his first ever solo show in the city. Running from July 24 to August 28 at Dorothy’s Baltic Triangle studio gallery, the exhibition presents a selection of Burrill’s best-known...
How M&S made heritage feel desirable again
M&S has found the sweet spot between aspiration and accessibility just when customers are looking for both, says Design Bridge & Partners’ Emma Follett...
Coca-Cola sharpens identity with global design system built for scale
Coca-Cola has unveiled a new global visual identity that seeks to reinforce its position as the world’s most recognisable soft drink. Rolling out across Latin America, Europe, the Middle East and Asia, the refresh subtly refines the brand’s most iconic assets while creating a more consistent consumer experience across more than 200 markets. Agency JKR, which led the development of...
The value of animated storytelling in advertising
Partner Tracey Cooper speaks about Riff Raff’s new animation department, Our Animated Cousin, the importance of craft and creativity, and the reality of AI...
Porta Rocha reveals first Tinder rebrand in a decade
For the first time in nearly a decade, Tinder has unveiled a new brand identity courtesy of New York-based design agency Porto Rocha. Built for a new generation of users, as well as a changing dating landscape, the rebrand reasserts the brand’s position as a market leader. At the heart of the app’s new look and feel is a commitment...
Porto Rocha reveals first Tinder rebrand in a decade
For the first time in nearly a decade, Tinder has unveiled a new brand identity courtesy of New York-based design agency Porto Rocha. Built for a new generation of users, as well as a changing dating landscape, the rebrand reasserts the brand’s position as a market leader. At the heart of the app’s new look and feel is a commitment...

