creativereview

Flood markers inspire new branding and signage for Bath River Line

London-based design studio Fieldwork Facility has worked with Bath & North East Somerset Council to develop new branding, signage and interpretation for the historic Bath River Line, a 10km trail that runs through the heart of the city. With Bath having traditionally “turned its back on the River Avon”, this project sought to inspire engagement with the nature, wildlife and...

creativereview

Primark spoofs high fashion advertising for its Spring campaign

Primark is dialling up the drama for Spring, launching a new integrated campaign that swaps the high street for high spectacle. Created by VCCP, Shockingly Chic places the retailer’s latest collection in an elevated, haute couture context, complete with models dangling from helicopters, draped across horses and perched atop skyscrapers. But there’s a twist. The work is an extension of...

creativereview

Sprite unveils refreshing new global identity

Sprite has partnered with London-based creative agency forpeople on a new global identity, driven by a desire to reassert its ties with the cultural spaces it has “always belonged to”. Rather than a complete rebrand, this update represents a subtle reworking of Sprite’s visual style, creating something punchier and better suited to the current market. “The starting point for us...