Nowadays everyone is claiming to be agile. But what does agility in a client-agency relationship really look like? We talk to Jamie Thorp at Reed Words and Molly Rowan-Hamilton at Blueprint Studio, Live Nation about how they make it work...
Inside Jonathan Burton’s takeover of Fortnum & Mason’s Parlour
The illustrator has transformed the space into an immersive landscape of surreal characters, hidden details and playful storytelling. Here he talks to CR about the process...
Axe embraces football fandom in series of silly films
With the World Cup rolling around, there is sure to be an influx of silly costumes, face paint and outlandish fan behaviour sitting on the sidelines. While it’s a chance for people to show off their national pride, deodorant brand Axe (known as Lynx in the UK and Ireland) is showing how it’s helping people still smell good underneath the...
The letter I serves as muse for Imperial College London’s new sub-branding
Following Pentagram’s major rebrand of Imperial College London in 2024, the world-renowned university, which focuses on science, engineering and medicine, has enlisted the help of Norwich-based design studio The Click to make this visual identity work at scale. The design team’s job was to create sub-branding and a comprehensive brand architecture for Imperial, which catered to its 24 different… Source...
The Ordinary skewers beauty marketing with luxury supermarket pop-up
Skincare advertising is full of products promising ‘magic’ results and ‘medical-grade’ formulas, often dressed up in the kind of glossy branding that’s designed to heighten perceived value. But The Ordinary has spent the last few years doing the opposite, dismantling the industry’s marketing machinery in full public view. The brand’s recent work with Uncommon Creative Studio has consistently… Source...
Inside Lacoste’s new visual identity
A recent identity refresh for the brand by Commission Studio sees it draw on its heritage to introduce a new wordmark and an evolution of its iconic crocodile...
Birmingham Design Festival returns with timely focus on change
The countdown is on for Birmingham Design Festival, which returns from June 10-12 with another packed programme celebrating design in all its forms. This year’s theme, Change, feels particularly apt, with the line-up reflecting an industry grappling with everything from technology and branding to activism, craft and public service. Now in its eighth edition, the biennial event has become an…...
How beauty brands are moving beyond the hype
As audiences become more savvy, beauty brands are entering their «proof era» to win trust. CR speaks to Marina Mansour, president of beauty, wellness and luxury at Kyra to find out more...
Suncorp’s new ad addresses the reality of Queensland’s weather
Suncorp and Leo Australia have created a long-standing, successful brand platform in response to the impact of climate change in the country, one that is rooted in resilience as well as recovery. This new ad continues its resilience message while focusing on the uniquely dual nature of life in Queensland, a state that is defined equally by natural beauty and...
Yeti reworks its logo to represent its growing community
In the years since its founding in 2006, Yeti has grown to become not just a retailer of robust goods for the outdoors, but also a lifestyle symbol. From its coolers to its cups, each stamped with the brand’s iconic four-letter wordmark, Yeti is synonymous with adventure in all its forms. While its roots are in fishing, over time its...
An oral history of… Nike: Good vs Evil
The creative team behind the iconic 1996 ad tell the story of how they captured lightning in a bottle with Eric Cantona and a host of football superstars...
Uncommon launches new brand platform to revitalise BT
At the heart of the new campaign is a film directed by Daniel Wolfe, which takes us through an average day in Britain with the time marked by the BT Speaking Clock – a service that first launched in 1936 and is still accessible by dialling 123 from a BT landline. The Speaking Clock gives the film a markedly nostalgic...