Leibniz unveils a tasty new look

Founded in 1889 by Hermann Bahlsen, German family enterprise Bahlsen is one of Europe's most successful confectionary companies. Arguably its most famous brand is Leibniz, which is instantly recognisable thanks to its teeth-shaped design and the ‘Leibniz Butterkeks' typeface imprinted on the biscuit. While perceptions of Leibniz today are steeped in history, brand agency Auge Design was tasked... Source