slanted

Slanted Magazine #40—Experimental Type

Mum probably told us, “The oven is a danger zone.” Still, we had to ex­periment our first burn to know how hot fire is. Our parents covered us with millions of kisses, long before we fell in love with somebody and experimented our first kiss. Even if we saw it before, nobody could really tell us how beautiful it is....

creativereview

British Airways’ new campaign celebrates the myriad reasons we travel

The campaign, entitled A British Original, plays on the ‘what is the purpose of your visit?’ question travellers face on landing, delving into the stories that lie behind such a deceptively simple statement. The ads themselves are extremely minimal in design, making the copywriting the star of the show. Uncommon has written 500 individual lines for the campaign, which range...