Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?

When Burberry revealed its new branding on February 6, there was an audible sigh of relief from both the graphic design community and the fashion world. That's not to say Peter Saville's previous visual identity for the luxury house was particularly disliked; nor do people necessarily appreciate the constant flip-flopping between logos every time a new creative director comes in....

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