Panóptico de Actualidad Gráfica y Visual
“I enjoy the freedom and creativity that come with festival branding. It’s an opportunity to break away from conventional design rules and explore unique and immersive visuals that resonate with the energy of the event. There’s something exciting about creating an identity that enhances the attendee experience and makes the event feel more engaging and memorable. The dynamic, fast-paced nature...
What do you enjoy most about designing event and festival identities? “The fact that these are ephemeral identities; we know they have a very near end. We don’t have to think about them lasting over time or serving for many years, like brand identities. This allows us to be much more playful and make more intuitive and bold decisions.”...
“Festivals offer a unique opportunity for visual exploration, allowing me to experiment with a wide range of formats. I especially enjoy creating identities with multiple visual derivatives, as festival identities typically go beyond just digital or two-dimensional media — they often span various forms, from print to interactive installations. What makes them even more exciting is the collaborative nature of...
What do you enjoy most about designing event and festival identities? “The creative freedom and the opportunity to capture the spirit of an experience. Festivals are all about energy, excitement, and bringing people together, and designing their identities allows us to visually translate that atmosphere.”...
What do you enjoy most about designing event and festival identities? “They’re often more expressive and playful, thanks to their short-term nature. Instead of focusing on strict visual consistency, there’s room to refresh the look each year based on the festival’s theme. This flexibility, combined with the instant engagement as people post and share the designs, is incredibly satisfying. What’s...
What do you enjoy most about designing event and festival identities? “Generally, I like the research and exploration phase where the limits are not yet set and the artistic direction can take a multitude of forms. Once the identity is created, I like to work on the coherence between all the visual communication media from print to web.”...
How is event and festival identity design different from other projects? “Because festival identities are projects that need to be highly contemporary, they have to be both familiar and unfamiliar, with the most trendy and popular values. Therefore, designing festival identities requires designers to be able to read contemporary trends.”...
What do you enjoy most about designing event and festival identities? “The freedom of creation is certainly the best part. I connect with places in myself that were forgotten or dormant. Furthermore, these visual identities can almost always be brought to the world through iconography, illustrations and graphics, so the creative process is quite artistic, and ends up being what...
What do you enjoy most about designing event and festival identities? “The best part is that we get to design festivals that are distinctly different from one another, allowing us to create unique graphic universes. It’s exciting to explore new colour palettes, experiment with bold typography choices and figure out graphic treatments for the photographs.”...
How is event and festival identity design different from other projects? “Designers have more freedom of expression. It is true that all projects are client-based, but a large portion of brand identity is created based on brand study. I think event and festival identity design has more autonomy in expression.”...
World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olymics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious...
“I like that festival visual identities usually allow you to create or work on a more playful image, which allows you to create bolder visual proposals. I also really enjoy creating the main piece or key visual. Knowing that the first thing I’m going to have to create is a poster and that the rest of the material is developed...
