Panóptico de Actualidad Gráfica y Visual
“Refreshing an existing brand identity is often simpler, as clients typically have a clear vision of their needs and desired direction. In contrast, creating a brand identity from scratch demands extensive research and in-depth discussions with the client. The process involves significant experimentation and questioning, which we find intellectually stimulating, though undeniably more challenging. While both approaches have their complexities,...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When crafting a brand’s identity, our focus is on the ‘feeling’ it evokes. It is part of the development phase we call ‘The Feel’, where we prioritise uncovering, refining, and articulating the unique essence of the brand. Like your grandmother’s house, every brand has an inherent atmosphere shaped by subtle, interconnected cues—smells, setting, traditions—that form its distinct emotional signature. Once...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When developing brand identities, my process begins with extensive research to understand the brand’s core essence. I then distil this into two concise sentences and five keywords, which form the foundation of the brand’s DNA. From there, I focus on creating a visual language, experimenting with colours, fonts, and basic compositions. I prefer to establish a cohesive system before finalising...
“Both developing a brand from scratch and refreshing an existing one present distinct challenges. Starting from scratch offers complete creative freedom but requires strategic thinking to define tone, visuals, and story without existing recognition. In contrast, refreshing a brand can appear simpler but is often more complex, as it involves balancing legacy assets, brand equity, and stakeholder expectations while ensuring...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“A strong brand identity should flex, not freeze—built to evolve and to stand the test of time without compromising its authenticity. It’s about uncovering the essence of a brand and choosing the visual language—be it typography, colour, illustration, or mood. From there, we craft a cohesive, living identity that resonates. For us, identity design is not about trends—it’s about truth,...
In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design;...
“While developing a brand identity from the ground up offers the clarity and creative freedom of a shared starting point, rebranding presents a more intricate challenge. Building upon an existing visual heritage involves navigating a complex web of tangible and intangible elements, which can introduce unpredictability into the process. This complexity, though demanding, can lead to extraordinary outcomes. However, beginning...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins with critical questions: What purpose does the brand serve? What need does it address, or what challenge does it counter? By uncovering the brand’s origins and exploring its contradictions and tensions, we reveal its true essence. These insights then form...
