idnmagazine

Nataliia Goncharova — Warsaw, Poland

“Pop culture shapes our perceptions, values, and dreams, broadening our knowledge and evoking emotions tied to specific moments in life, serving as a refreshing escape. My work, particularly my typography posters, reflects this influence by exploring the beauty and functionality of fonts, allowing them to serve their true purpose. Similarly, my Star Wars posters and record covers tap into nostalgia...

idnmagazine

César Moreno — Puerto Morelos, México

“I do think that when an event, character, creation or trend permeates a society long enough, it transcends into a culture, and the way we represent that culture from our individual idiosyncrasies is through Pop Graphics. I am a Mexican commercial illustrator working for clients all over the world, and I usually solve my projects with the saturation of ornaments...

idnmagazine

Marco Sodano — Milan, Italy

“Pop is the rebellious and instinctive process of metabolising the relentless influx of popular iconography that bombards our daily lives through mass and social media. These vibrant stimulus shape our subconscious, embedding catchy jingles, iconic celebrity looks, and memes into our cognitive DNA, making it hard to resist ‘popular’ references. The essence of pop art lies in selecting and recycling...

idnmagazine

Asya Sokolova — Lisbon, Portugal

“For me, ‘Pop’ isn’t a fixed definition but a constantly shifting reflection of the zeitgeist, shaped by media, trends, and the collective consciousness. It’s the artistic interpretation of what’s ubiquitous, instantly recognisable, and culturally resonant at a specific moment in time. It serves as a mirror to society, capturing the essence of different eras and the diverse narratives that shape...

idnmagazine

Ben Bauchau — Brussels, Belgium

“Many mistakenly believe that popular art is created to please everyone, however, I view it as a reflection of the creator’s intention to connect with specific groups that resonate with their culture and passions. Personally, I am drawn to artworks that may be more underground yet still possess widespread appeal. These influences significantly shape my own artistic approach, often manifesting...