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Get it Studio (Sandra Golay & Alexandre Armand) — Tokyo, Japan

“A significant part of our practice lies in transforming creative ideas into technically executable forms—an often rewarding but occasionally frustrating process. While many artists refine a specific style around a mastered technique, we prioritise continual evolution by exploring new tools and workflows. Conceptual and emotional depth frequently arises through our attention to materiality, texture, and form. Ultimately, our aim is...

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TEF Studio (Bruno Inhudes & Ruth Cruz) — Lisbon, Portugal

“New technologies certainly enhance the creative process, making it more efficient and enjoyable—especially with faster processing and improved simulations. However, in projects with clients and specific outcomes, tools don’t dictate the direction; they simply influence certain results. Technology today has made creativity more inclusive, allowing, for instance, Art Directors to more easily create references or express ideas. Technical proficiency complements...

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Fancy Lamp / Collectable Cities — London, United Kingdom

“New technologies like 3D tools can be immensely powerful, but only when they serve the creative idea. We always begin with the vision, then select technologies that support it—especially under tight time and budget constraints. When chosen thoughtfully, these tools can streamline the process and help us express ideas more clearly. But if adopted too early or without clear purpose,...

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Mr Kaplin (Robert Glassford) — London, United Kingdom

“New technologies, such as 3D software, AI, and mobile apps, have significantly enhanced my creative process. I often reach for my phone or iPad before a pencil and paper. These digital tools help me express my ideas clearly, especially when my style—focused on simplicity and broad strokes—would be difficult to convey with traditional methods. Technology has made the creative process...

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Andréa Philippon — Lausanne, Switzerland

“For me, it’s really about how I structure my tools and assets—almost like curating a personal library. I’ve found that the technical aspects, while essential, can often become routine and creatively limiting. So I prioritise choosing the tools that best serve the concept, allowing me to navigate the technical process more efficiently. That way, I can devote more energy to...

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Billelis — Edinburgh, Scotland

“I wouldn’t describe myself as overly technical. While I’m proficient with the tools I use, my focus has always been more instinctive than technical mastery. I’ve developed a personal toolkit over time that allows me to bypass the distractions and concentrate on the essence of the piece. For me, true power lies in the emotion behind the work, not technical...

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Rare Volume — New York/Austin, United States

“New technologies like real-time 3D and generative AI are driving exciting innovation in design. However, creativity remains fundamentally human, with tools serving as powerful mediums to realise our ideas. In our studio, R&D is an ongoing process, constantly exploring new ways to express ourselves through software. This allows us to intuitively select the best combination of tools for each project,...