creativereview

Cloud Dancer is Pantone’s Colour of the Year for 2026

The global authority on colour, Pantone, has announced that its 2026 Colour of the Year is Cloud Dancer (Pantone 11-4201). A “billowy, balanced white”, the shade serves as a calming influence in a “frenetic society rediscovering the value of measured consideration and quiet reflection”. It’s a more stripped-back offering compared to the foodie-inspired colours of previous years which were Peach…...

creativereview

London serves as muse for new Beefeater brand world

Building on its Spirit of London campaign, historical gin brand Beefeater has unveiled a new brand world inspired by the idea of “vibrant urban energy”. Designed in collaboration with NB Studio, this update draws on Beefeater’s London roots, and its deep attachment to the city. Eschewing the clichés of gin branding, which these days lean heavily on artisanal, homemade aesthetics…...

creativereview

Delta spotlights global destinations through the eyes of a local

US airline Delta has launched a new platform that connects users with destinations around the world through the locals that call these places home. Delta Locals merges trip planning with ‘destination discovery’, and provides a new, immersive way to experience life abroad from the comfort of your home. Designed in partnership with advertising agency Kin, the platform represents the airline’s…...