Biscuit brand Griffin’s has launched a new brand platform that celebrates the beauty of ordinary life in New Zealand through a series of 24 films. The micro-documentaries capture 24 hours of life across the country – one story for each hour of the day – told one biscuit at a time. Titled Life Needs a Biscuit, the films offer an...
Surviving ageism in the creative industry
From entering the industry late and being locked out of opportunities, to working your way up only to have to hide your experience to be employable, we hear from those in the industry about the ageism they’ve experienced and what they do to survive it...
Fuck Cancer adopts hands-on approach in prostate health campaign
Choking the chicken. Buttering the corn. Polishing the rocket. Spanking the monkey. Or, simply put, having a wank. The Inuits may have 50 words for snow, but the English language has countless ways to describe the act of self-love. Many of these colourful euphemisms feature in a new campaign from nonprofit organisation Fuck Cancer, who together with creative company VML...
Folk patterns inspire the identity for the NAI in Lithuania
When the Lithuanian design studio Praktika began working on the branding for the National Institute of Architecture – a new centre in Kaunas, Lithuania, which is dedicated to architectural research, heritage, initiatives, ideas and discussion – the team looked to incorporate “authentic Lithuanian architectural elements”. To do this they took inspiration from the Unesco World Heritage-listed… Source...
Stuck in the middle? How to succeed as a midweight creative
Creatives and recruiters share advice on rethinking the ‘messy middle’ as a testing ground to sharpen ideas, build confidence and shape the career you want...
How to make brand systems work in an imperfect world
Forget glossy case studies, design studios need to create brand identities that are resilient and distinctive in unattractive real world settings, says Design Bridge and Partners’ Claire Huxley...
Doritos turns Ronaldo’s infamous haircut into a marketing myth
Was Brazilian football legend Ronaldo’s infamous half-moon haircut secretly meant to be a triangle? That’s the tantalising question posed by Doritos in an agreeably bizarre campaign that reframes one of the sport’s most talked about fashion statements as a ‘lost’ marketing stunt. For the uninitiated, some context: in the summer of 2002, Brazil and their talismanic striker were seeking redemption…...
Thames & Hudson at 75: The making of a publishing icon
Creative director Tristan de Lancey reflects on three-quarters of a century of illustrated bookmaking, showcased in a new monograph exploring the publisher’s rich visual legacy...
Unnerving Sunburnt Car campaign warns Australians about driving dangers
It’s easy to think that you’re safe from sun exposure while you’re in the car, leading to many drivers not bothering to apply sunscreen in the way they would if they were going outdoors. In fact, new research for this campaign by TBWA\Eleven revealed that 70% of Australians believe they are protected from the sun while in the car, while...
The changing reality of entry-level roles
As commercial pressures and AI anxiety grow, agencies and studios are being forced to reconsider how they support – and retain – new talent...
Snask refreshes identity of beauty brand Vivantis
Vivantis came to Snask with a brief to evolve its current “outdated” branding. “They realised that customers only chose them based on price and product, not on brand and with no loyalty at all,” says Freddie Öst, founder and brand director at Snask. One of the Czech Republic’s leading beauty and lifestyle brands, Vivantis is primarily an ecommerce brand, though...
Yes! Apples rebrands to make the everyday fruit relevant again
Apples may keep the doctor away, but they do lack the playful appeal of bananas, and the antioxidant buzz of blueberries, so over the years have somewhat lost their ‘it’ fruit status. Tasked with changing this perception was branding agency Blurr Bureau, brought on by Yes! Apples, which represents a collective of small, family-run apple orchards in Upstate New York....

