“When Storrd approached us, it was instantly clear they weren’t just launching another convenience store – they were determined to become a genuine beacon of hope in a sector that’s lost its way,” says Among Equals founder Emily Jeffrey-Barrett. “That ambition powered every creative decision.” At the centre of this new identity is a punchy wordmark with bold black letterforms...
Hermeti Balarin on why human work will outlast the hype
Wieden+Kennedy London’s CCO reflects on a volatile year just gone, and why he’s embracing a “real work for real people” mantra in 2026...
Cadbury’s latest ad focuses on sisterly love
The latest in the brand’s long-running campaign ‘There’s a Glass & a Half in Everyone’ is centred around the story of two sisters, who are parted by 6,000 miles when the older sibling moves to Kuala Lumpur. Calling home, she’s clearly homesick, a feeling that’s reinforced by her sister’s kind gesture of sending her a little piece of home –...
The Mastermind film book shines a light on America’s first abstract painter
Kelly Reichardt has always had a knack for finding gripping drama in the quieter margins of American life, and the writer/director’s latest feature, The Mastermind, might be her slyest gambit yet. Set in Framingham, Massachusetts, in 1970, the film centres on down-on-his-luck family man JB Mooney (Josh O’Connor), who hatches a half-baked plan to steal four Arthur Dove paintings from...
British Heart Foundation turns park benches into celebrations of survival
The UK has a long-standing affinity with park bench memorials. They’re everywhere once you start looking: tucked beside duck ponds, overlooking football pitches, occasionally facing nothing in particular. Some are tender, others solemn, while some are unexpectedly funny. (Few capture the national sense of humour better than an infamous dedication in north London that reads ‘In memory of Roger… Source...
Ben Wheatley on returning to his DIY roots with Bulk
The writer/director tells us about the making of his micro-budget latest film, and how it inspired him to get into the fanzine game...
How to bring your experiential event to life online
As more audiences crave IRL experiences, brands are delivering increasingly spectacular and surprising events. But how do you best translate these to social and digital formats to reach those who can’t be there?...
Why smart brands build worlds, not campaigns
The next 12 months will separate the brands people scroll past from the ones they want to live with, says Simon Hatter, founder of Hatter brand experience agency...
Heinz debuts new french fries box with hidden ketchup pocket
Heinz is once again looking to cement the relationship between french fries and its iconic ketchup with a new campaign targeting the design of the humble fry box. Following its realisation last year that the shape of the box bears a striking resemblance to the Heinz keystone logo, it is now going one step further and looking to put its...
The Monthly Interview: Danni Mohammed
The GentleForces founder explains how discomfort and a dance between chaos and logic are key to the practice’s success in creating new approaches for clients such as H&M and adidas...
Jan Enkelmann’s new photobook documents a changing Brixton
“There are few neighbourhoods – in London or anywhere else – that are charged with a spirit and sense of place like the streets and markets around Brixton Road, Atlantic Road and Coldharbour Lane – locally referred to as the Brixton Triangle,” says German photographer Jan Enkelmann. Having moved to the area 25 years ago, he knows better than most...
Jeep ad pokes fun at faux off-roaders
Jeep has launched a campaign to promote its new Jeep Compass SUV. Titled The Great Pretenders, viewers are shown a flurry of drivers all busy “dirtying” their cars to look more adventurous as they sing Freddie Mercury’s song of the same name. As we journey through purpose-built mud washes and families throwing buckets of dirt and leaves onto their windshields,...

