creativereview

Tien’s new identity ‘reuses’ letters from well-known fashion brands

Based in Groningen in the Netherlands, Tien sells second-hand sportswear and casual fashion, with each item costing €10 (‘tien’ is ‘ten’ in Dutch). “Our rebrand starts from the insight that the world doesn’t need more clothes, just better use of what’s already there,” say Fcklck, the studio behind the new identity. “The direction was evident: reuse only what exists.” The...

creativereview

Pop Trading Company and G.H.Bass’ new collab nods to UK skate history

When Amsterdam streetwear outfitter Pop Trading Company teamed up with heritage shoemaker G.H.Bass on a new loafer, they didn’t want to launch it with a traditional fashion film. Instead, they asked London-based director Dan Henshaw to create something that felt more authentically rooted in street culture and, more importantly, skateboarding history. Henshaw dipped into his own formative… Source...

creativereview

Greenpeace releases darkly comedic film to encourage posthumous protest

Greenpeace has unveiled a new instalment of its We Won’t Rest in Peace legacy campaign, which urges older generations to continue the fight against environmental destruction even after they’re gone, by leaving a gift in their will. Following the announcement of a ‘limited-edition’ – read: fictional – Greenpeace coffin last year, which allowed you to protest from beyond (and in)...

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Plants and pollen form the basis of an identity for new cultural centre Mixt

Mixt is a new cultural centre in Nantes, France, consisting of two performance halls, several studios, and a 1,000sqm garden. The centre also looks to engage with the entire Loire-Atlantique region through touring performances, projects and collaborations with partner venues. While under construction, the Mixt team reached out to French graphic design studio Atelier AAAAA to develop an identity… Source...

creativereview

BBH’s new visual identity harks back to its founding ethos

Driven by a combination of technological disruption, macroeconomic pressures and changing client demands, some of the world’s biggest advertising groups have been feeling the pinch of late, with some commentators even heralding “the death of big agency models”. In the past few months alone, we’ve seen WPP’s market valuation decline sharply to roughly £3 billion from its 2017 peak of...

creativereview

Let’s shape a practical future for creativity in the AI era

“AI is not just the future,” begins photographer and educator Lindsay Adler. “It is the now.” Generative functionality is already woven into the daily practice of many designers, photographers, filmmakers and illustrators – whether dedicated AI tools or ambient intelligence embedded in the creative software at the heart of their workflow. Yet, the discourse around AI in creative work tends...