creativereview

New convenience store Storrd launches with bold mission and identity

“When Storrd approached us, it was instantly clear they weren’t just launching another convenience store – they were determined to become a genuine beacon of hope in a sector that’s lost its way,” says Among Equals founder Emily Jeffrey-Barrett. “That ambition powered every creative decision.” At the centre of this new identity is a punchy wordmark with bold black letterforms...

creativereview

The Mastermind film book shines a light on America’s first abstract painter

Kelly Reichardt has always had a knack for finding gripping drama in the quieter margins of American life, and the writer/director’s latest feature, The Mastermind, might be her slyest gambit yet. Set in Framingham, Massachusetts, in 1970, the film centres on down-on-his-luck family man JB Mooney (Josh O’Connor), who hatches a half-baked plan to steal four Arthur Dove paintings from...

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British Heart Foundation turns park benches into celebrations of survival

The UK has a long-standing affinity with park bench memorials. They’re everywhere once you start looking: tucked beside duck ponds, overlooking football pitches, occasionally facing nothing in particular. Some are tender, others solemn, while some are unexpectedly funny. (Few capture the national sense of humour better than an infamous dedication in north London that reads ‘In memory of Roger… Source...

creativereview

Jeep ad pokes fun at faux off-roaders

Jeep has launched a campaign to promote its new Jeep Compass SUV. Titled The Great Pretenders, viewers are shown a flurry of drivers all busy “dirtying” their cars to look more adventurous as they sing Freddie Mercury’s song of the same name. As we journey through purpose-built mud washes and families throwing buckets of dirt and leaves onto their windshields,...