Based in Groningen in the Netherlands, Tien sells second-hand sportswear and casual fashion, with each item costing €10 (‘tien’ is ‘ten’ in Dutch). “Our rebrand starts from the insight that the world doesn’t need more clothes, just better use of what’s already there,” say Fcklck, the studio behind the new identity. “The direction was evident: reuse only what exists.” The...
Pop Trading Company and G.H.Bass’ new collab nods to UK skate history
When Amsterdam streetwear outfitter Pop Trading Company teamed up with heritage shoemaker G.H.Bass on a new loafer, they didn’t want to launch it with a traditional fashion film. Instead, they asked London-based director Dan Henshaw to create something that felt more authentically rooted in street culture and, more importantly, skateboarding history. Henshaw dipped into his own formative… Source...
TopCashback campaign encourages shoppers to double the joy
TopCashback has launched a new brand platform, titled Next Level Spending Powers, marking what it describes as a “transformative step” for the UK’s leading cashback site. Created by agency Uncharted, the platform debuts with a high-energy campaign film, Summon the Power of Joy Joy. The campaign centres on the idea of ‘double joy’, the rush of making a purchase followed...
Creator slop is here – and it’s filling up your feeds
Forget AI slop – the industrialisation of creator content is leading to a whole other kind of slop clogging up our feeds. And as brands lean further into creators, this is only going to get worse, says Soursop’s Samira Larouci...
Cybersmile launches new brand to highlight harmful content online
The new food brand, set up by digital abuse charity the Cybersmile Foundation as part of its latest campaign Stop The Forced Feed, is delivering boxes of “harmful products” to people around the UK. The campaign highlights the threat posed to us by the invisible algorithmic systems that dictate what we watch and read online. Recent studies by the Cybersmile...
Mona Chalabi on illustrating inequality and injustice
Chalabi’s distinctive hand-drawn data visualisations not only speak truth to power, they also challenge the way numbers are presented, interpreted and weaponised...
Greenpeace releases darkly comedic film to encourage posthumous protest
Greenpeace has unveiled a new instalment of its We Won’t Rest in Peace legacy campaign, which urges older generations to continue the fight against environmental destruction even after they’re gone, by leaving a gift in their will. Following the announcement of a ‘limited-edition’ – read: fictional – Greenpeace coffin last year, which allowed you to protest from beyond (and in)...
Plants and pollen form the basis of an identity for new cultural centre Mixt
Mixt is a new cultural centre in Nantes, France, consisting of two performance halls, several studios, and a 1,000sqm garden. The centre also looks to engage with the entire Loire-Atlantique region through touring performances, projects and collaborations with partner venues. While under construction, the Mixt team reached out to French graphic design studio Atelier AAAAA to develop an identity… Source...
Dagou on how his analogue approach creates richer work
The illustrator talks to CR about why he likes to use coloured pencils for his editorial work and the way they allow him to convey complex emotions...
BBH’s new visual identity harks back to its founding ethos
Driven by a combination of technological disruption, macroeconomic pressures and changing client demands, some of the world’s biggest advertising groups have been feeling the pinch of late, with some commentators even heralding “the death of big agency models”. In the past few months alone, we’ve seen WPP’s market valuation decline sharply to roughly £3 billion from its 2017 peak of...
Let’s shape a practical future for creativity in the AI era
“AI is not just the future,” begins photographer and educator Lindsay Adler. “It is the now.” Generative functionality is already woven into the daily practice of many designers, photographers, filmmakers and illustrators – whether dedicated AI tools or ambient intelligence embedded in the creative software at the heart of their workflow. Yet, the discourse around AI in creative work tends...
Julio Himede on reimagining the Super Bowl halftime show
We talk to the production designer behind Bad Bunny’s epic performance last Sunday, and discover why authenticity and collaboration lie at the heart of its success...

