creativereview

The best movie posters of the year 2025

This year has produced a glorious array of movie posters, and although there was plenty to admire in the brash marketing of big budget franchise fare – there was some interesting work around Tron: Ares and Thunderbolts, for example – it’s perhaps telling that the most eye-catching creativity can be found promoting lower budget films that don’t have recognisable IP...

creativereview

Meet the brand playbook your brand actually needs

London‑based creative studio NB Studio has just seriously upped its publishing game. Conceived and written by brand strategist Nick Liddell, and presented in a striking palette of fluorescent orange and black, The Brand Architecture Book gives brand builders a working blueprint for thinking about brand systems beyond the clichés of ‘house of brands’ or ‘branded house’. Inside… Source...

creativereview

Columbia offers Flat Earthers the keys to the company in new ad

Building on its Engineered for Whatever brand platform, Columbia Sportswear has released a new campaign that continues the brand’s tongue-in-cheek marketing strategy. Titled Expedition Impossible, it features a surprise call-out by Columbia’s CEO, targeted at the Flat Earth community. Developed in partnership with adam&eveDDB, who recently worked with the brand to launch its new platform… Source...