creativereview

Mozilla’s surreal new campaign urges humanity to take back control

Mozilla has launched a provocative new brand campaign that reframes this year’s State of Mozilla not as a dry annual report, but as a bold cultural and creative platform urging people to reclaim agency in an age of automated tech. Titled Choose Your Future, the work positions Mozilla and its Firefox browser as values-driven alternatives to the increasingly opaque, closed...

creativereview

Absolut and Tabasco debut spicy new campaign

Absolut Vodka has teamed up with Tabasco to create a fiery campaign celebrating a collaboration between the two brands. Created by Wieden+Kennedy London, the spot is set in the volcanic fields of south Reykjavík, Iceland. To launch the vodka spiked with Tabasco’s famous fermented red pepper mash, the ad follows four figures clad in reflective, fireproof suits as they traverse...

creativereview

Figs campaign celebrates the unsung heroes behind sporting glory

Much like its summer cousin, the Winter Olympics has long been fertile ground for brands angling for cultural resonance. Yet while some campaigns stand tall on the podium of public consciousness, others fade from view quicker than a half-pipe wipeout. Hoping to achieve the former, US healthcare apparel brand Figs has opted for a refreshingly different approach, shifting the spotlight...

creativereview

Eat Dirt enters detergent market with disruptive, design-led identity

A new challenger has entered the laundry aisle, adding some much-needed design sparkle and ethical thinking to the category. Eat Dirt, a London-based startup founded by former ad execs Jordan Woolley and Catherine Barr, is launching with a visual-first approach that takes aim at what it sees as tired tropes: plastic bottles, pastel scents and joyless branding. Illustrated by Spanish...