Sparks’ photography shines a light on our relationship with consumerism and capitalism, and draws attention to the details of our day-to-day lives...
The best ad campaigns of the year 2025
The ad industry continues to be heavily buffeted by the winds of change. This year has seen acquisitions and layoffs, the ongoing rise of AI, and the demise of legendary agency brands. Meanwhile, brands have caused drama (sometimes intentionally, often not), which has set off storms across both social and traditional media. Amid this chaos, there has been positivity, in...
Ivy/Aidan explain their hands-on approach
Having graduated just last year, studio Ivy/Aidan is already working for clients including Ffern and enjoying experimenting with analogue techniques...
The Monthly Interview: Alec Maxwell
Alec Maxwell takes us behind the scenes at EE72, the new media company set up by Edward Enniful, where he is chief visual officer, and shares his creative journey to date...
The best movie posters of the year 2025
This year has produced a glorious array of movie posters, and although there was plenty to admire in the brash marketing of big budget franchise fare – there was some interesting work around Tron: Ares and Thunderbolts, for example – it’s perhaps telling that the most eye-catching creativity can be found promoting lower budget films that don’t have recognisable IP...
How productive friction builds cultural currency for brands
Cultural currency is one of those phrases that gets thrown around liberally in brand strategy circles, often as a vague synonym for being ‘cool on the internet’. But treating it as a tangible asset – something that can be earned, spent, traded and lost – reveals why some brands set the tone for their categories while others, with equivalent resources,...
Performing culture with photographer Anh Nguyen
Working across personal, editorial and commercial projects, Anh Nguyen – who features on the cover of our Winter 2025 issue – is using her photographs to explore identity, cultural codes and community...
Meet the brand playbook your brand actually needs
London‑based creative studio NB Studio has just seriously upped its publishing game. Conceived and written by brand strategist Nick Liddell, and presented in a striking palette of fluorescent orange and black, The Brand Architecture Book gives brand builders a working blueprint for thinking about brand systems beyond the clichés of ‘house of brands’ or ‘branded house’. Inside… Source...
Reflections on a turbulent year in VFX
This year has seen significant closures across the VFX industry. Here we reflect on how The Mill, MPC and Glassworks changed the industry and what the future might hold...
Advocating for a better advertising industry
Zoe Scaman has a dual role in advertising: her work as a renowned strategist and her activism, which has seen her taking on agency sexism, big tech and Stagwell’s work with the Israeli government...
How Nieves González turned Lily Allen into a Baroque icon
The artist has had a standout year with a commission for Lily Allen’s comeback album cover. Here she tells CR about her process and inspirations...