The actor Viggo Mortensen, in one of his most profound interview moments, once reflected on the fleeting joy of McDonald’s fries: “The gulf between the warm, fresh, lightly salted McDonald’s french fry and the cold McDonald’s french fry is as great a gulf as any I know.” That ephemeral perfection might explain why McDonald’s is now teaching customers to defend...
The surreal and cinematic world of rubberband
The director duo have carved a distinct visual language, collaborating with some of the biggest brands and fashion houses in the world...
How Lime became the coolest micromobility brand in town
Powered by excellent design from its in-house team, Lime has used branding, smart collabs and spontaneous endorsements to race ahead of the competition...
Uma Thurman and PinkPantheress star in new Zalando campaign
Following their work together on last year’s AW24 campaign, fashion retailer Zalando has once again partnered with Wieden+Kennedy Amsterdam for AW25. The focus for this latest collaboration is the brand’s new app-based Boards feature, which provides users with a space to explore and curate their favourite pieces and style ideas. Now live across all markets, Boards is spotlighted in the...
SuperSonic Kiupai in Bogotá based its branding on Kewpie mayo
Founded by DJ, graphic designer and muralist Gabriela Posada and marketing director Ana Corredor, SuperSonic Kiupai is a café in Bogota that combines the café format with a listening bar experience. Its branding focuses on the colours blue and white and features a sweet, baby-faced logo, which appears across its coffee cups. “It first emerged as a café-drawing idea, but...
Exposure: Ramona Jingru Wang
Based «between New York and the internet», photographer Ramona Jingru Wang’s work is inspired by a life spent online. She talks to Gem Fletcher about her process...
Why humour is a serious business in Thai advertising
Thai commercials are much loved for their wit and surreal humour, though there’s more going on than just laughs, says Thiti Boonkerd, deputy ECD at Leo Burnett Thailand...
Anya Hindmarch reveals new ‘tuck shop’ concept store in London
Anya Hindmarch has unveiled the latest addition to the brand’s ‘village’ of shops in Chelsea, London. Drawing on the nostalgia of adolescence and school, the new destination is called Anya’s Tuck Shop, and it offers visitors a trip down memory lane, and a chance to pick up some retro-inspired goods. “Back to school were never words that brought me much...
StreetDoctors campaign highlights the reality of knife crime in the UK
The campaign from non-profit StreetDoctors revolves around the common misconception among younger demographics that there are ‘safe places’ to stab someone, and highlights the growing pressure on young adults to carry weapons. Knife crime has been a frequent topic of discussion within the UK’s media for years, along with numerous initiatives set up to address the issue, yet according to...
Quang San Art Museum identity mirrors its curation of art
Quang San Art Museum (QSAM), the first private art museum in Ho Chi Minh City dedicated exclusively to Vietnamese fine arts, has collaborated with local creative design firm M — N Associates on a new visual identity. Drawing inspiration from the museum’s architecture, as well as its unique approach to curation, the identity positions Quang San as a space for...
Good Reads: Offal journal offers up a literary feast
Designed by Richard Turley and Julia Schäfer, Offal celebrates artistic offcuts and serves up disparate text-based leftovers from a range of sources...
New campaign shows how the New York Times connects us
The New York Times has worked with local creative company Isle of Any on a new campaign titled It’s Your World to Understand. Rolling out across social media, digital and OOH, it spotlights the ways in which the media brand’s many products facilitate deeper learning and connection for their users, every day. Following on stylistically from previous NYT campaigns, such...