Mozilla has launched a provocative new brand campaign that reframes this year’s State of Mozilla not as a dry annual report, but as a bold cultural and creative platform urging people to reclaim agency in an age of automated tech. Titled Choose Your Future, the work positions Mozilla and its Firefox browser as values-driven alternatives to the increasingly opaque, closed...
Exposure: Genesis Baez
Gem Fletcher examines the work of Genesis Baez, who creates photographs with her family and friends which explore themes of memory, imagination and migration...
Crocs releases its first global ad campaign in a decade
The Crocs brand has been on a journey over the past decade – while once heavily mocked for their ugliness and practicality, the foam clogs have become a fashion icon in recent years. This turnaround has been achieved in part by a series of smart collabs, with both musicians (Justin Bieber, Bad Bunny, SZA etc) and a curious variety of...
Absolut and Tabasco debut spicy new campaign
Absolut Vodka has teamed up with Tabasco to create a fiery campaign celebrating a collaboration between the two brands. Created by Wieden+Kennedy London, the spot is set in the volcanic fields of south Reykjavík, Iceland. To launch the vodka spiked with Tabasco’s famous fermented red pepper mash, the ad follows four figures clad in reflective, fireproof suits as they traverse...
How brands can do product placement well
CR explores the value product placement holds for brands and audiences, and how the industry has evolved in the age of streaming...
Nick Knight on beauty, time and experimenting with AI
As ShowStudio turns 25, its founder reflects on changes within the fashion industry and beyond, and how we are living through the “most exciting creative time I can imagine”...
Figs campaign celebrates the unsung heroes behind sporting glory
Much like its summer cousin, the Winter Olympics has long been fertile ground for brands angling for cultural resonance. Yet while some campaigns stand tall on the podium of public consciousness, others fade from view quicker than a half-pipe wipeout. Hoping to achieve the former, US healthcare apparel brand Figs has opted for a refreshingly different approach, shifting the spotlight...
Delta Airlines spotlights the journey to the 2026 Winter Olympics
With the 2026 Winter Olympics due to begin on February 6 in Italy, brands around the world are beginning to tap into the energy and anticipation that the iconic event brings. For Delta Airlines, this means spotlighting Team USA, for whom they are the official airline, and revealing the journeys that the athletes are currently on. This week, the brand...
Helsinki invites Pamela Anderson to embrace her Finnish heritage
In a recent interview with Vogue Scandinavia, the Canada-born actor Pamela Anderson said that she wanted to reconnect with her Finnish roots, and even expressed a desire to reclaim her Finnish family name – Hyytiäinen. While she went on to say that this was not possible (for reasons unknown), the Finnish capital of Helsinki took it upon itself to invite...
The Screen Rot guide to content creation in 2026
As social media gets louder, stranger and less predictable, comedians Jacob Hawley and Jake Farrell have found a way to decode it through their cult podcast. Here they reflect on the weird stuff we can’t stop watching...
Eat Dirt enters detergent market with disruptive, design-led identity
A new challenger has entered the laundry aisle, adding some much-needed design sparkle and ethical thinking to the category. Eat Dirt, a London-based startup founded by former ad execs Jordan Woolley and Catherine Barr, is launching with a visual-first approach that takes aim at what it sees as tired tropes: plastic bottles, pastel scents and joyless branding. Illustrated by Spanish...
BBC launches its trailer for the 2026 Winter Olympic Games
BBC Creative has once again created a craft masterpiece for its trailer for the forthcoming Winter Olympic Games, held in Milano Cortina. Set in the frozen landscapes of the Dolomites, and drawing inspiration from the Olympic torch, the film depicts the athletes’ intense efforts via glowing trails that are left in their wake. The campaign sees the BBC’s in-house agency...

