creativereview

Uma Thurman and PinkPantheress star in new Zalando campaign

Following their work together on last year’s AW24 campaign, fashion retailer Zalando has once again partnered with Wieden+Kennedy Amsterdam for AW25. The focus for this latest collaboration is the brand’s new app-based Boards feature, which provides users with a space to explore and curate their favourite pieces and style ideas. Now live across all markets, Boards is spotlighted in the...

creativereview

StreetDoctors campaign highlights the reality of knife crime in the UK

The campaign from non-profit StreetDoctors revolves around the common misconception among younger demographics that there are ‘safe places’ to stab someone, and highlights the growing pressure on young adults to carry weapons. Knife crime has been a frequent topic of discussion within the UK’s media for years, along with numerous initiatives set up to address the issue, yet according to...