Asha & Co’s new RSPB branding ‘reconciles urgency with inclusivity’

Asha & Co has worked on the new brand positioning, identity, and messaging for nature conservation charity RSPB (Royal Society for the Protection of Birds), aiming to better communicate “the scale and depth of the charity's work, enabling it to speak with passion, understanding, hope and urgency”, according to the agency. The RSPB visual identity has also had a refresh:...