JKR rebrands Magnolia Bakery in New York, home of the cupcake

First set up on Bleeker Street in New York's West Village in 1996, Magnolia Bakery played a significant role in the boom in popularity for cupcakes in the 90s, which has endured pretty much ever since. After experiencing a pop culture moment when Carrie and Miranda were shown chatting about their love lives over cupcakes from the store in season...