McDonald’s unveils graphic packaging to reflect brand’s «playful point-of-view»

Branding agency Pearlfisher has redesigned the packaging at fast-food chain McDonald's to incorporate illustrations of the restaurant's classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed to reflect the "innate joy of the McDonald's". Each item will now be served in packaging that contains a bright and simple graphic design representing the food...