Pentagram designs «future-proof» sonic logo for digital music standard MIDI

MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. The logo for MIDI, which stands for Musical Instrument Digital Interface, was created by Pentagram partner and musician Yuri Suzuki together with graphic designer and partner Sascha Lobe. This refresh of MIDI's identity replaces...