Whistles updates its identity to mark 50 years

British fashion brand Whistles is marking its 50th anniversary with a new brand platform, Designed for an Open Mind, which has been developed with creative agency Weirdo. The repositioning is being launched through a campaign featuring 50 women aged between 19 and 72. Rather than casting traditional models, Whistles and Weirdo put up posters around London asking applicants to explain...