VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof's new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

 Noticia en INGLÉS