Tesco marks Ramadan with billboard campaign that comes to life at sunset

Created by BBH London, the digital billboard features a collection of empty plates during the day, which fill up with food as the suns sets, to signify Iftar, the meal eaten by Muslims at the end of each day's fast during Ramadan. Accompanying the changing image is the slogan ‘Together this Ramadan' and an explanatory line: ‘in honour of everyone...