Panóptico de Actualidad Gráfica y Visual
“A poster is successful or not depending on its ability to convey messages. Afterwards, I will look at the poster’s content to see whether or not the graphic elements fit well with the theme. Lastly, I will pay attention to its design and layout.”...
A’Design Award & Competition, one the world’s largest and most diffused international design awards announced results of the 2021-2022 design competition: 2,022 Winners from 114 countries in 110 different design disciplines. Best products, projects and services worldwide that demonstrate superior design, technology and creativity are rewarded with the A’Design Award; the symbol of excellence in design and innovation. There are...
“For campaigns or graphic identities of events we usually start working on the poster, since it is the graphic piece that best summarises the central concept of the campaign. If there is any difference between the two, it is that for the posters that are part of a campaign, you must take into account how the same concepts will work...
“When designing as a service-party, you need to take into account various factors for the client as well as to meet the different project requirements. But when you design for yourself, the situation becomes that you need to think of yourself as Party A.”...
“A strong idea, a clear metaphor and of course a high level of work with form, typography, composition and colour. A good poster should be a symbiosis of external and internal. A good poster captivates and grabs attention by telling a story. This has always been a very exciting challenge for us, requiring an integrated approach and a wide range...
“Most of our posters are parts of a certain campaign or have a deep connection with one.Visual amusement or freshness is also important, but we always try to keep the apparent purpose in mind.We also try to set a clear message in the poster, which is not beyond the point of the campaign.”...
What differences have you found between designing posters as part of a campaign and designing one on its own? “There is no significant difference as they both serve the same ultimate purposes: to attract attention and deliver an established message to a potential audience. The only thing that you should be mindful of is that when designing posters for campaigns,...
“Designing posters for a campaign is a very difficult task, you have to deal with the brand’s philosophy and you can’t create everything that comes to your mind. When I create a poster or a visual for my social media I create, most of the time, art. I don’t need to communicate any message through it, sometimes the aesthetic is...
“Designing a poster for a campaign is usually our starting point for creating the campaign identity. We have to make sure that the poster can create some visual elements that could build up the identity system and apply in print, digital or spatial.”...
“A good poster is one that can convey a message to its audience in a unique way. You must think about the one aspect of the information that must convey the message and plan your design around that. The information has to be presented clearly and concisely. It’s all about arranging the elements, colours, fonts, images, illustrations in a unique...
“A good poster is one that can convey a message to its audience in a unique way. You must think about the one aspect of the information that must convey the message and plan your design around that. The information has to be presented clearly and concisely. It’s all about arranging the elements, colours, fonts, images, illustrations in a unique...
“Effective posters have the information written clearly and concisely. It should be self-explanatory and make people stop and read. Elements must stand out. Other factors such as scalability and readability of a poster should also be considered, and the size of the poster is a key element. Information can be beautiful.”...
