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Mr Kaplin (Robert Glassford) — London, United Kingdom

“New technologies, such as 3D software, AI, and mobile apps, have significantly enhanced my creative process. I often reach for my phone or iPad before a pencil and paper. These digital tools help me express my ideas clearly, especially when my style—focused on simplicity and broad strokes—would be difficult to convey with traditional methods. Technology has made the creative process...

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Andréa Philippon — Lausanne, Switzerland

“For me, it’s really about how I structure my tools and assets—almost like curating a personal library. I’ve found that the technical aspects, while essential, can often become routine and creatively limiting. So I prioritise choosing the tools that best serve the concept, allowing me to navigate the technical process more efficiently. That way, I can devote more energy to...

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Billelis — Edinburgh, Scotland

“I wouldn’t describe myself as overly technical. While I’m proficient with the tools I use, my focus has always been more instinctive than technical mastery. I’ve developed a personal toolkit over time that allows me to bypass the distractions and concentrate on the essence of the piece. For me, true power lies in the emotion behind the work, not technical...

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Rare Volume — New York/Austin, United States

“New technologies like real-time 3D and generative AI are driving exciting innovation in design. However, creativity remains fundamentally human, with tools serving as powerful mediums to realise our ideas. In our studio, R&D is an ongoing process, constantly exploring new ways to express ourselves through software. This allows us to intuitively select the best combination of tools for each project,...

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Mach Studio — Madrid, Spain

“Technology is central to our practice, yet the idea must always lead. We’re driven by curiosity—constantly exploring new tools not simply to use them, but to deeply understand and challenge their limits. Our technical fluency gives us the freedom to realise nearly any concept, however ambitious. Staying close to the technology keeps us nimble and inventive, and in today’s landscape,...

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IdN v30n3: ArtTech — Creative Machines, Human Visions — Imagination Meets Code: The Shortcut to Rendered Realities

The fusion of art and technology is revolutionising the creative landscape, offering artists unprecedented tools to expand their imagination. In this issue, we showcase the works of 24 creatives who are embracing technology to redefine the boundaries of their craft. Through Computer-Generated Imagery (CGI), 3D modelling, Visual Effects (VFX), motion graphics, Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence...

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Magnane (Benoit Challand & JF Passot) — Lyon, France

“The democratisation of technology has undoubtedly made visual creation more accessible, empowering more people to experiment creatively. Yet, for projects like those we undertake at Magnane for clients such as LVMH or Ledger, a deep technical expertise remains essential to produce truly refined and sophisticated work. For me, technology is a powerful creative aid—but not a replacement. It still requires...