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Five Three Five Design (Tania Kalina) — New York, United States

“What excites me about 3D tools is their ability to realise any concept I imagine. Often, the software itself—like Houdini SideFX—inspires new creative directions, though each tool also brings its own learning curve and limitations. For instance, Houdini has been invaluable for crafting intricate CG quilts, freeing me from the constraints of physical materials. My background in graphic design continues...

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Can Büyükberber — Bodrum, Turkey

“I view emerging technologies as cognitive tools that expand our perception, with 3D and generative tools offering fresh ways to transform thought into immersive experiences. They enable me to sculpt complexity, simulate impossible spaces, and give form to abstract ideas, creating visions of the future. While technical proficiency is essential, it’s the sensitivity to deeper patterns of consciousness, time, and...

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NotReal — Madrid, Spain

“Creativity isn’t bound by technology, but there’s no denying their close relationship. At NotReal, we see technological tools—especially AI—not as replacements, but as extensions of artistic practice. AI has become instrumental in speeding up visual exploration and is beginning to shape final outputs. Still, the human touch remains vital. It’s the creative eye that ensures coherence and narrative depth. For...

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Christoph Strohfeld — Leipzig, Germany

“I believe technology serves both as a catalyst for creativity and, potentially, a replacement for traditional artistic expression. Tools like Cinema 4D, Blender, and AI generators have revolutionised creative exploration, making it more accessible. However, high-end production tools demand technical precision, which requires time, training, and resources. We’re witnessing a divide between accessible aesthetics and technically complex work. For me,...

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Get it Studio (Sandra Golay & Alexandre Armand) — Tokyo, Japan

“A significant part of our practice lies in transforming creative ideas into technically executable forms—an often rewarding but occasionally frustrating process. While many artists refine a specific style around a mastered technique, we prioritise continual evolution by exploring new tools and workflows. Conceptual and emotional depth frequently arises through our attention to materiality, texture, and form. Ultimately, our aim is...

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TEF Studio (Bruno Inhudes & Ruth Cruz) — Lisbon, Portugal

“New technologies certainly enhance the creative process, making it more efficient and enjoyable—especially with faster processing and improved simulations. However, in projects with clients and specific outcomes, tools don’t dictate the direction; they simply influence certain results. Technology today has made creativity more inclusive, allowing, for instance, Art Directors to more easily create references or express ideas. Technical proficiency complements...

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Fancy Lamp / Collectable Cities — London, United Kingdom

“New technologies like 3D tools can be immensely powerful, but only when they serve the creative idea. We always begin with the vision, then select technologies that support it—especially under tight time and budget constraints. When chosen thoughtfully, these tools can streamline the process and help us express ideas more clearly. But if adopted too early or without clear purpose,...