Panóptico de Actualidad Gráfica y Visual
In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design;...
“While developing a brand identity from the ground up offers the clarity and creative freedom of a shared starting point, rebranding presents a more intricate challenge. Building upon an existing visual heritage involves navigating a complex web of tangible and intangible elements, which can introduce unpredictability into the process. This complexity, though demanding, can lead to extraordinary outcomes. However, beginning...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins with critical questions: What purpose does the brand serve? What need does it address, or what challenge does it counter? By uncovering the brand’s origins and exploring its contradictions and tensions, we reveal its true essence. These insights then form...
“When developing a brand identity, the first step is to define its essence and value proposition, with all other elements following from this foundation. Building a brand from scratch presents exciting possibilities but requires careful, long-term decisions to ensure it remains desirable and relevant over time. Conversely, refreshing an established brand comes with the challenge of preserving its core connection...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When developing brand identities, we’ve shifted from starting with the logo to focusing on the story and concept first. We’ve found that a strong narrative and concept provide the visual identity with a powerful soul, making the process far more efficient. As for adaptability, branding has evolved significantly, particularly with the rise of motion design, mobile interfaces, and AI. Despite...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Developing a brand identity is about crafting a cohesive visual language—where logo, colour, and graphics flow in harmony. Whether starting from scratch or refreshing an existing brand, both demand deep strategy and adaptability. Success lies in balancing distinctiveness with clarity, ensuring consistency across every touchpoint. As platforms multiply, future-proofing means embracing simplicity and function over complexity. A refined, modular system...
“When developing a brand identity, we begin by thoroughly understanding its unique characteristics. The initial focus is on crafting the brand story and tagline, which lay the groundwork for the logo and key visuals. Throughout the process, we prioritise strengthening brand recognition while maintaining its integrity across all applications. This ensures a consistent and memorable presence in the market, reinforcing...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
