Panóptico de Actualidad Gráfica y Visual
What do you enjoy most about designing event and festival identities? “They’re often more expressive and playful, thanks to their short-term nature. Instead of focusing on strict visual consistency, there’s room to refresh the look each year based on the festival’s theme. This flexibility, combined with the instant engagement as people post and share the designs, is incredibly satisfying. What’s...
What do you enjoy most about designing event and festival identities? “Generally, I like the research and exploration phase where the limits are not yet set and the artistic direction can take a multitude of forms. Once the identity is created, I like to work on the coherence between all the visual communication media from print to web.”...
How is event and festival identity design different from other projects? “Because festival identities are projects that need to be highly contemporary, they have to be both familiar and unfamiliar, with the most trendy and popular values. Therefore, designing festival identities requires designers to be able to read contemporary trends.”...
What do you enjoy most about designing event and festival identities? “The freedom of creation is certainly the best part. I connect with places in myself that were forgotten or dormant. Furthermore, these visual identities can almost always be brought to the world through iconography, illustrations and graphics, so the creative process is quite artistic, and ends up being what...
What do you enjoy most about designing event and festival identities? “The best part is that we get to design festivals that are distinctly different from one another, allowing us to create unique graphic universes. It’s exciting to explore new colour palettes, experiment with bold typography choices and figure out graphic treatments for the photographs.”...
How is event and festival identity design different from other projects? “Designers have more freedom of expression. It is true that all projects are client-based, but a large portion of brand identity is created based on brand study. I think event and festival identity design has more autonomy in expression.”...
World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olymics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious...
“I like that festival visual identities usually allow you to create or work on a more playful image, which allows you to create bolder visual proposals. I also really enjoy creating the main piece or key visual. Knowing that the first thing I’m going to have to create is a poster and that the rest of the material is developed...
Whether the identity is designed for an exhibition, a festival or a concert, even if the event itself only lasts for a few days, the ID should be extremely powerful. It should appear on every possible platform and clearly state the theme and context of the event. It needs clearly to show all the necessary information — date, venue address,...
“I think the biggest challenge for me, and the issue that I think needs to be right, is readability. Display typefaces often have a contrasting structure and many thin parts, so readability can easily become an issue. I try to ensure the harmony of letters and thematic integrity, which also serves readability in most of the cases as well.”...
“The level of detail a font can have depends on its usage. What comes first is defining a layout hierarchy, assigning to each part of a design a well-defined role. Once this has been identified, one can understand how much to push with eclecticism on the single texts. Aside also from the necessary coherence between a given typographic style and...
“The greatest challenge lies in discovering a distinctive tone for every project, especially when we’re trying to do something completely new. With so many different display typefaces out there, it’s tough to stand out. Instead of getting caught up in the little details, I focus on understanding what the project needs to communicate. Through this approach, I seek an authentic...
