“I think the biggest challenge for me, and the issue that I think needs to be right, is readability. Display typefaces often have a contrasting structure and many thin parts, so readability can easily become an issue. I try to ensure the harmony of letters and thematic integrity, which also serves readability in most of the cases as well.”...
Giovanni Stillittano — Milan, Italy
“The level of detail a font can have depends on its usage. What comes first is defining a layout hierarchy, assigning to each part of a design a well-defined role. Once this has been identified, one can understand how much to push with eclecticism on the single texts. Aside also from the necessary coherence between a given typographic style and...
Sean Kane — Adelaide, Australia
“The greatest challenge lies in discovering a distinctive tone for every project, especially when we’re trying to do something completely new. With so many different display typefaces out there, it’s tough to stand out. Instead of getting caught up in the little details, I focus on understanding what the project needs to communicate. Through this approach, I seek an authentic...
CoType Foundry — Mark Bloom & Co. — London, United Kingdom
“There are no hard and fast rules when it comes to pairing display fonts with text fonts. Some designers like to pair typefaces from the same time period, others prefer to see particular details mirrored in both typefaces, and yet others choose a type family that contains both display and text cuts, eliminating the need for such considerations. The goal...
YouWorkForThem — USA
“I’ve found that one of the biggest challenges in designing decorative and display typefaces is striking a balance between including intricate details and maintaining legibility. Ornate fonts can be stunning for headlines, but they often struggle to convey meaning at smaller font sizes or in body text. As a result, I believe it’s essential to prioritize clarity while still showcasing...
Mantra Naga Studio — Indonesia
“The challenge of making decorative display letters is how to maintain legibility and readability while considering the aesthetic value/decorative side. The message must be conveyed well so that the audience not only reads the text but also enjoys the aesthetic/decorative aspect of the typography.”...
Txaber Design Studio — Txaber Mentxaka — Bilbao, Spain
“The main challenge for me is always the same, whether with typography or design in general, and that is to find the solution that I think is most appropriate for each project. On the other hand, there is the technical resolution, which is sometimes complicated, but the main challenge is to know what you want to do/transmit in each project....
Guasca Studio — Matheus Mendes — São Paulo, Brazil
“Always prioritize contrast. When working with two or more typefaces, aim to choose one with a distinct personality and another that complements it. By using one typeface for emphasis and another for supporting text, you’ll ensure your message remains clear and engaging.”...
Typeverything — Andrei Robu — USA
“In our display projects, our main challenge is keeping up with the ever-evolving typographic trends in today’s fast-paced markets. We aim to efficiently deliver a wide range of font options without sacrificing quality. Most of our typefaces come as variable fonts too, which are perfect for animations and web use, offering flexibility. We also like to include as many open-type...
Hiiibrand Awards 2024 — Nanjing, China
The Hiiibrand International Brand & Communication Design Awards is an international design award focused on brand shaping and design value. This award aims to promote the communication and development of brand and communication design fields by globally collecting and selecting excellent brand practices and design strength. The Hiiibrand Awards are divided into Brand Awards and Design Awards. The Brand Awards...
A’Design Award and Competition 2025 — Architecture, Building & Structure Design Winners — Italy
A’ Design Award & Competition is the world’s leading international annual juried competition for design. The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. Organized under various categories based on Locarno classification of economic sectors and industries — the A’ Architecture, Building and Structure...
Denis Serebryakov — Minsk, Belarus
“The most difficult thing to do when designing display fonts is to keep all the characters of the alphabet in the same compositional and plastic style. I am talking now about fonts with a new approach to typographic form (not about any kind of brush scripts).”...