Panóptico de Actualidad Gráfica y Visual
“I enjoy the artistic expression and celebrative nature of festival identities. In many teams I’ve worked with, the festival identity usually gives me the largest room for experimentation. A lot of my whimsical image-making ideas, such as using generative code or unexpected tools to make typefaces, came into real-world projects first in such project contexts. And there are usually big...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
What do you enjoy most about designing event and festival identities? “The need for innovation that projects in this category require. Its essential omnichannel and multi-platform nature enables the creation of a highly sophisticated conceptual framework, providing room for metaphors and the context for a playful, dynamic, and flexible narrative that can be expressed in various ways without needing a...
How is event and festival identity design different from other projects? “This is probably overstated, but every project is unique. In the roles I’ve held, events are often closely tied to a defining image or mascot — whether it’s an illustration, photo, or object. My approach typically begins with identifying this core artwork, defining the language and then building the...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
“Crafting design systems for events in the cultural space allows the studio to stretch our wings and experiment in ways other more traditional corporate-branding and communication projects often do not. The audiences are different. The communication goals are often less nuanced. The functional needs — aside from wayfinding — are often simpler. We can push ourselves, play, experiment, and take...
What do you enjoy most about designing event and festival identities? “First of all, the project is approached with a special sense of optimism. For me, working on branding projects is what I enjoy the most, but these projects come with the added factor of creative freedom and the awareness that you’re not selling a product, but rather positive sensations...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
How is event and festival identity design different from other projects? “In the case of a film festival like the Berlinale, it is very important to take into account the previous visual history of the festival, as well as that of other sections. A crucial aspect during the design of the key visual festival are the very varied applications and...
How is event and festival identity design different from other projects? “Since the design for an event lives only in a period of time, the visual language can be more expressive. The main goal is to catch an audience’s attention and interest. Colours and type can be much more playful.”...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
