Panóptico de Actualidad Gráfica y Visual
“Crafting design systems for events in the cultural space allows the studio to stretch our wings and experiment in ways other more traditional corporate-branding and communication projects often do not. The audiences are different. The communication goals are often less nuanced. The functional needs — aside from wayfinding — are often simpler. We can push ourselves, play, experiment, and take...
What do you enjoy most about designing event and festival identities? “First of all, the project is approached with a special sense of optimism. For me, working on branding projects is what I enjoy the most, but these projects come with the added factor of creative freedom and the awareness that you’re not selling a product, but rather positive sensations...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
How is event and festival identity design different from other projects? “In the case of a film festival like the Berlinale, it is very important to take into account the previous visual history of the festival, as well as that of other sections. A crucial aspect during the design of the key visual festival are the very varied applications and...
How is event and festival identity design different from other projects? “Since the design for an event lives only in a period of time, the visual language can be more expressive. The main goal is to catch an audience’s attention and interest. Colours and type can be much more playful.”...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
What do you enjoy most about designing event and festival identities? “The most enjoyable aspect of designing festival identities is the creative freedom and the chance to connect with the event’s ethos. Each festival has its own pulse, and translating that into a visual language that resonates with attendees is both a challenge and a joy.”...
What do you enjoy most about designing event and festival identities? “Being able to experiment with artistic challenges rather than commercial success. When trying to express the concept of an event, its purpose is often vague or abstract. It is like painting on a white canvas. There is a great deal of room for a graphic designer’s creativity there, and...
“Festival identities are more dynamic and time-sensitive than traditional brand projects. They need to encapsulate the unique spirit, theme and energy, while being flexible enough to evolve each year. Unlike other identities, festival branding demands a strong emotional connection, standing out across various platforms and experiences. It’s not just about creating a logo, but about crafting a visual narrative that...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
What do you enjoy most about designing event and festival identities? “I enjoy the concept/ideation phase of a festival identity project. I think the nature of a festival identity has the potential to maximise the level of being experimental, and be as conceptual as possible.”...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
