Panóptico de Actualidad Gráfica y Visual
After Jaguar’s unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. It won’t have escaped your notice that last week British car brand Jaguar launched a new identity and campaign video ahead of revealing a concept electric vehicle (EV) at the upcoming Miami art week. The reaction online has been fierce,...
Audi has unveiled the visual identity for its new Chinese EV brand, which sees the carmaker’s distinctive four-ringed logo replaced with an all-caps AUDI wordmark. The branding was unveiled at the Shanghai launch of the AUDI E concept car, showcasing the design direction that AUDI will apply across its future production models. Audi has unveiled the branding for its new...
British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company’s move to electric-only cars. The rebrand was realised by the carmaker’s in-house team and unveiled via an advert that was mocked by online commentators for its lack of cars. «New Jaguar is a brand built around exuberant modernism,» said Jaguar chief creative...
Design studio Spread has produced a series of colourful covers with geometric designs for Japan’s Journal of Architecture and Building Science that have been shortlisted in the graphic design project category of Dezeen Awards 2024. Spread’s covers depict abstract representations of real-life architecture, with the studio using mirrors to photograph three-dimensional objects among playful reflections in colourful settings. The images...
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand’s first redesign since 2009 aims to place the mountain at the core of the drink’s identity, with the landscape incorporated into the branding and the word mountain added back into the logo. Mountain Dew has...
Design studio HATO has developed a brand identity for the Barbican and Golden Lane Neighbourhood Forum that takes cues from the area’s distinctive brutalist architecture. HATO, which is based adjacent to the Barbican complex in the Golden Lane Estate, designed the identity for the Barbican and Golden Lane Neighbourhood Forum (BGLNF) and also created the forum’s webpage, which features illustrative...
A hand-drawn lowrider features on the packaging of Snoop Dogg and Dr Dre’s premixed drinks brand, envisioned by designer Ini Archibong to «encapsulate the spirit» of 1990s West Coast hip hop. The recently launched drink is named Gin & Juice after the Grammy-nominated, Dr Dre-produced song from Snoop Dog’s 1993 debut album Doggystyle – a poster child of the G-funk...
South Carolina-based studios SDCO and Basic Projects have overhauled a seaside restaurant in Charleston with a nostalgic design that extends across everything from interiors to memorabilia. Contemporary details feature throughout the redesigned Sullivan’s Fish Camp, but are interwoven with retro elements to create an aesthetic that respects the restaurant’s long history. Sullivan’s Fish Camp is a family-owned diner that first...
UK LGBTQ+ media brand Gay Times is celebrating its 40th anniversary this year. Here, senior art director Jack Rowe shares five key magazine covers with progressive design language. Rowe selected the covers from the 540 magazine covers included in Gay Times: The Exhibition, an audiovisual decade-by-decade timeline displaying the brand’s journey over the past 40 years. «It’s about making a bold...
Type foundry British Standard Type has developed a custom typeface for British-Nigerian designer Yinka Ilori that blends rounded and square shapes to reflect his dual heritage. Ilori, who is known for his vibrant and playful designs, previously used a generic typeface across his different multidisciplinary projects but wanted something bespoke to embody his distinctive style. The result of the collaboration...
French post office La Poste has introduced a stamp designed by Stéphane Humbert-Basset that gives off the scent of bread when scratched to celebrate the baguette. The stamp has a «bakery scent», which was achieved through the use of microcapsules that are embedded within the ink of the stamps to provide the bread-like fragrance, reported French newspaper Le Monde. The stamp...
The New York Jets NFL team has brought back a jet aircraft to its logo as part of its latest rebrand, which is a nod to its 1980s Sack Exchange era. Designed to combine «coolness and nostalgia, the rebrand reintroduces a jet – the American football team’s namesake – to the logo for the first time since 1997. The design is a...
