creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

On’s new ad tells Olympian Akwasi Frimpong’s remarkable story

Created for Swiss sportswear brand On, the short film, directed by Richard Bullock, puts an emphasis on Frimpong’s position as a role model for younger generations but also the immense challenges he has overcome during his career, which is littered with extreme highs and lows. The ten-minute-long film takes viewers through Frimpong’s journey to the Olympics, and takes in his...